Evertune, a Generative Engine Optimization (GEO) and AI marketing platform, has announced new integrations with Index Exchange and The Trade Desk to enable programmatic AI retargeting campaigns. This move allows marketers to activate ads on publishers that influence AI search recommendations, connecting AI visibility intelligence with media activation.
The update expands Evertune’s Partner Connect offering, which now shows brands which AI-cited sources are available for programmatic advertising through Index Exchange or The Trade Desk. Marketers can use this data to launch AI retargeting campaigns on premium publishers at scale, reaching users at a critical moment in their research and purchase journey.
Short on time?
Here’s a quick look at what’s inside:
- What’s new with Evertune’s AI retargeting partnerships?
- How does AI retargeting work for marketers?
- Why does this matter for brands and agencies?
- Where does Evertune fit in the evolving adtech landscape?
What’s new with Evertune’s AI retargeting partnerships?
Evertune, founded in 2024 by early team members of The Trade Desk, is expanding its Partner Connect platform to include programmatic advertising through integrations with Index Exchange and The Trade Desk. This enables marketers to run AI retargeting campaigns on publishers that are frequently cited by AI models in search responses.
With these integrations, brands can see which sources are referenced by AI and are available for programmatic ad buys, making it possible to reach users as they move from AI-generated recommendations to publisher sites for further research.
How does AI retargeting work for marketers?
AI retargeting through Evertune’s platform is designed to reach users after they receive AI-generated recommendations and click through to cited sources. According to Evertune, 12% of users click through to these sources to verify information or compare options. By targeting ads on these publisher sites, marketers can engage potential buyers at a key decision-making moment.
For example, if a user asks an AI chatbot for the best running shoes and clicks through to a cited review site, a brand can serve a tailored ad on that page—reinforcing its strengths or addressing concerns raised by the AI. This approach allows brands to respond directly to the context in which their products are being discussed by AI models.
Celi Anindia
Why does this matter for brands and agencies?
The shift toward generative AI in search is changing how consumers discover and evaluate products. As AI models increasingly shape purchase journeys, the ability to advertise on the very sources that influence AI recommendations becomes more valuable.
Evertune’s integration with Index Exchange and The Trade Desk gives marketers access to premium publisher inventory at scale, with transparency and control. This is especially relevant for high-consideration categories—such as finance, insurance, or technology—where users are more likely to research beyond the initial AI suggestion.
Where does Evertune fit in the evolving adtech landscape?
Evertune operates in the rapidly growing GEO and AI search visibility category, helping brands monitor and improve how they appear in AI-generated search results. The platform analyzes over 1 million AI responses per brand each month, providing marketers with competitive intelligence and actionable data.
By connecting AI visibility insights with programmatic media activation, Evertune aims to help brands maintain relevance as search behavior shifts toward generative AI. The company’s partnerships with Index Exchange and The Trade Desk position it alongside other emerging players like Vaylis, Profound, Semrush AI Visibility Toolkit, and Otterly.
Leave a Reply