Category: Uncategorised

Scala has raised $8.5 million in seed funding as it emerges from stealth with an “operational intelligence” platform aimed at modern contact centers where human agents and AI systems increasingly work side by side. The funding was co-led by Madrona and FUSE, and the company is positioning its product as an intelligence layer that unifies…

Investment and brokerage firms face a paradox that keeps marketing executives awake at night: the media coverage that builds credibility often conflicts with the compliance frameworks that protect your firm from regulatory scrutiny. Meanwhile, the rules of visibility have fundamentally changed. When prospects search for investment guidance, they’re increasingly asking AI platforms like ChatGPT or…

Algolia has added Recommendation Analytics to its AI Recommendation engine, aiming to give ecommerce and merchandising teams clearer visibility into how recommendation strategies perform across clicks, conversions, and revenue. The update focuses on in-product dashboards that let teams compare recommendation approaches (for example, related items, frequently bought together, similar items, and trending) and assess how…

Founder-led PR is quickly becoming the dominant playbook for B2B visibility. As AI-generated content floods search results and feeds, audiences are shifting their trust away from faceless brands toward credible individuals with clear perspectives. This article explores why founder-led PR is gaining momentum, what separates real thought leadership from noise, and how marketers can operationalize…

OutRival has launched a dedicated insurance vertical, positioning its AI voice agents as a way for carriers, MGAs, and TPAs to handle high-volume policyholder interactions across the policy lifecycle. The company is framing the offering not only as automation for tasks like First Notice of Loss (FNOL), renewals, and billing support, but also as a…

Unilever’s Clear is taking a culturally sharp angle on hair loss in Turkey, where prevention has long taken a backseat to treatment. Its latest campaign, “Scalp before skin,” is less about selling shampoo and more about reframing behavior among young men who often see hair loss as inevitable. This article explores how Clear is repositioning…

When markets plunge 3% before lunch and clients flood your phone lines demanding answers, the firms that survive aren’t the ones with the best investment thesis—they’re the ones that communicate first, clearly, and with conviction. I’ve watched competitors hemorrhage hundreds of millions in assets during volatility spikes not because their portfolios underperformed, but because they…

Social platforms are no longer just discovery channels for products and trends. They are now shaping high-stakes decisions like education financing. A new study from Sallie shows that TikTok is playing a growing role in how Gen Z searches for scholarships, blending peer advice, algorithmic discovery, and short-form content into a new kind of search…

Inflection.io has acquired Keyplay, bringing account identification and scoring capabilities into its B2B marketing automation product. The companies said they plan to start integrating Keyplay’s account intelligence into Inflection’s platform this quarter. Keyplay’s CEO Adam Schoenfeld is joining Inflection as CMO, and Keyplay co-founder Andrew Rothbart is joining as a senior engineering leader. The combined…

Caylent has acquired Pronetx, expanding Caylent’s work beyond cloud migration and modernization into AWS-native customer engagement and contact center transformation centered on Amazon Connect. The companies positioned the combination as a way for enterprises and public-sector organizations to use a single AWS partner for design, migration, operations, and ongoing CX optimization. Pronetx has specialized in…