Category: Uncategorised

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The hard part of scaling creator marketing is not finding more creators. It is keeping the small things audiences recognize once a campaign starts moving through multiple markets, languages, formats and production teams. YouTube is testing that tension with an APAC push for YouTube Shopping. The campaign brings creators from India, Indonesia and Korea into…

Maybank turns Circle Line media into an adulting theatre for 200+

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A train carriage is usually where young adults scroll past ads while thinking about everything waiting outside the station: work, rent, relationships, savings and the next expensive decision. Maybank Singapore turned that familiar commute into the subject of the show itself. At Dhoby Ghaut, more than 200 young Singaporeans joined an interactive Circle Line theatre…

The Coffee Bean & Tea Leaf turns 63 into a creator-led brand reset

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The easiest way to celebrate a legacy brand is to look backward. The Coffee Bean & Tea Leaf is using its 63rd anniversary to point forward. In its 63rd anniversary announcement, CBTL describes the campaign as the first step in a broader brand transformation. A refreshed visual identity is being paired with emerging artists, brew…

BMW makes Ranveer Singh its Brand Voice for the new 7

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Ranveer Singh’s newest brand role puts him somewhere familiar: next to a product designed to make personality part of the purchase. BMW India has introduced the actor as its “Brand Voice” as it launches the new BMW 7 Series range in the country. The relationship starts with BMW’s flagship luxury sedan, but the positioning is…

Jhamtani taps Ranveer Singh to take its Pune real-estate brand upmarket

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Ranveer Singh is not just appearing in Jhamtani’s latest advertising. The Pune developer is using him as the face of a broader attempt to turn a regional real-estate name into a more visible premium brand. Jhamtani announced Singh as its brand ambassador as it enters what the company calls its next phase of growth. The…

Manila Fashion Week turns Thai fandom into a US$3.2M engine

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Fashion weeks usually chase attention by stacking designers, front-row names and press coverage into the same few days. Manila Fashion Week 2026 pushed that formula further by treating regional fandom itself as distribution. The event, held September 3 to 6 at SMX Convention Center in SM Aura Premier, featured 12 designers across nine shows. According…

ARTBOX brings its 222-store Korean retail world to LA with ILLIT

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Korean lifestyle retail already travels well online: character goods, decorating culture, stationery and collectible objects are easy to discover long before a shopper ever walks into a Seoul store. ARTBOX is testing what happens when that discovery becomes a physical U.S. experience. The retailer outlined its first directly operated U.S. pop-up on Melrose Avenue in…

Ray-Ban makes Ranveer Singh the face of AI glasses in India

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Ranveer Singh has spent years making clothes, silhouettes and mood changes feel like part of the performance. That makes him an unusually natural face for an eyewear campaign built around the idea that identity should not stay fixed. Ray-Ban and Meta have named Singh their first India brand ambassador for Ray-Ban and Ray-Ban Meta, launching…

Ryt Bank turns its first anniversary into a streetwear drop

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A bank anniversary usually lives in a timeline, a thank-you post or a set of corporate milestones. Ryt Bank is turning its first year into something customers can actually wear. The Malaysian digital bank has teamed up again with local streetwear label Pestle Mortar on two football-inspired jerseys in blue and pink. The limited drop…

Taco Bell and Duolingo turn Taco Day into a global language stunt

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