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OpenAI is giving ChatGPT Ads a more visual format while building out the measurement and suitability tools advertisers expect from established media platforms. In its latest advertising update, the company said it will begin testing image-led ads during ChatGPT image generation later this month in the US. The same release expands conversion-data integrations, attribution partners,…

Pop ambition and personal ambition meet in BCA‘s partnership with no na: a group building an international music career becomes the face of a banking campaign about making plans happen. For listeners who know the Indonesian act through its R&B-influenced pop, this moves familiar performers into an everyday setting. The campaign’s official film, “Do It…

Panda Express is starting to treat Roblox and Fortnite less like places for one-off stunts and more like worlds people can return to. That matters because gaming culture rewards continuity: players notice when a world changes, when a familiar space gets updated and when there is a reason to come back. The shift was detailed…

Firmable has put a number on a familiar B2B marketing problem: professionals dismiss unsolicited messages even while sending outreach themselves. Its Cold Outreach Pulse Report, published in August, examines how recipients judge messages and how senders use AI. 82% delete or skim-and-delete cold outreach on sight. The finding comes from a survey of 1,009 full-time…

Sneaker history can feel remote until someone makes it look wearable. In Nike‘s Moon Shoe campaign, LISA does that through a lunar set, vivid red styling and a slim sneaker that carries the brand’s early running story into a different cultural setting. For followers of the BLACKPINK performer, the point of entry is her presence…

A difficult conversation can feel easier when both people are moving in the same direction instead of sitting face-to-face. Buxton Natural Mineral Water is turning that familiar side-by-side feeling into something people can actually see: a pair of bright blue running laces that signals the wearer is open to talking or listening. The idea is…

The hard part of scaling creator marketing is not finding more creators. It is keeping the small things audiences recognize once a campaign starts moving through multiple markets, languages, formats and production teams. YouTube is testing that tension with an APAC push for YouTube Shopping. The campaign brings creators from India, Indonesia and Korea into…

A train carriage is usually where young adults scroll past ads while thinking about everything waiting outside the station: work, rent, relationships, savings and the next expensive decision. Maybank Singapore turned that familiar commute into the subject of the show itself. At Dhoby Ghaut, more than 200 young Singaporeans joined an interactive Circle Line theatre…

The easiest way to celebrate a legacy brand is to look backward. The Coffee Bean & Tea Leaf is using its 63rd anniversary to point forward. In its 63rd anniversary announcement, CBTL describes the campaign as the first step in a broader brand transformation. A refreshed visual identity is being paired with emerging artists, brew…

Ranveer Singh’s newest brand role puts him somewhere familiar: next to a product designed to make personality part of the purchase. BMW India has introduced the actor as its “Brand Voice” as it launches the new BMW 7 Series range in the country. The relationship starts with BMW’s flagship luxury sedan, but the positioning is…