Category: Uncategorised

Ranveer Singh is not just appearing in Jhamtani’s latest advertising. The Pune developer is using him as the face of a broader attempt to turn a regional real-estate name into a more visible premium brand. Jhamtani announced Singh as its brand ambassador as it enters what the company calls its next phase of growth. The…

Fashion weeks usually chase attention by stacking designers, front-row names and press coverage into the same few days. Manila Fashion Week 2026 pushed that formula further by treating regional fandom itself as distribution. The event, held September 3 to 6 at SMX Convention Center in SM Aura Premier, featured 12 designers across nine shows. According…

Korean lifestyle retail already travels well online: character goods, decorating culture, stationery and collectible objects are easy to discover long before a shopper ever walks into a Seoul store. ARTBOX is testing what happens when that discovery becomes a physical U.S. experience. The retailer outlined its first directly operated U.S. pop-up on Melrose Avenue in…

Ranveer Singh has spent years making clothes, silhouettes and mood changes feel like part of the performance. That makes him an unusually natural face for an eyewear campaign built around the idea that identity should not stay fixed. Ray-Ban and Meta have named Singh their first India brand ambassador for Ray-Ban and Ray-Ban Meta, launching…

A bank anniversary usually lives in a timeline, a thank-you post or a set of corporate milestones. Ryt Bank is turning its first year into something customers can actually wear. The Malaysian digital bank has teamed up again with local streetwear label Pestle Mortar on two football-inspired jerseys in blue and pink. The limited drop…

Taco Bell and Duolingo have found a partnership idea that barely needs translation: the word “taco” already travels. For Global Taco Day on October 6, the two brands are turning that linguistic shortcut into a campaign that moves between food, language learning, collectibles and live experiences. Taco Bell brings the ritual and restaurant footprint. Duolingo…

Searchable has launched Prompt Universe, a feature designed to map the range of questions buyers could ask AI about a brand before deciding which prompts are worth tracking. The company describes Prompt Universe as a market map built around products, audiences, competitors and buying situations. The bigger argument behind the launch is more consequential than…

K-dramas are built to make viewers care about tension, suspicion and emotional stakes before they know how the story will resolve. Mastercard is borrowing that grammar for a subject that usually struggles to hold attention: payment security. In its official announcement, the company outlined Tap Into My Heart, a three-episode K-microdrama created with McCann Singapore.…

Champion did not need much time to see how loudly V’s name could travel. Within 48 hours of the BTS member’s ambassador announcement, the partnership generated a reported US$6.3 million in Media Impact Value, based on Launchmetrics-derived data cited in coverage of the campaign. That number does not mean Champion sold US$6.3 million more clothing,…

Spiralytics has put a Philippine lens on a question many search teams are only beginning to measure: when a buyer asks an AI assistant for recommendations, does the brand actually appear in the answer? The agency published a study of AI visibility in the Philippines based on buyer questions tested across ChatGPT, Gemini and Perplexity.…