Category: Uncategorised

Coca-Cola Japan is giving V fans a reason to keep receipts long after the commercial has finished playing. The current promotion turns a celebrity campaign into a repeated shopping ritual: buy eligible Coke products, upload the receipt through LINE, collect digital entry seals, then use those entries for V-linked prizes. The official campaign microsite makes…

There is a particular kind of loyalty in sport that survives bad seasons, ugly losses and years when belief feels like part of the job. For Warriors supporters, that persistence has become part of the club’s identity, which makes an old anthem a surprisingly natural piece of material to bring back. One New Zealand is…

Four’N Twenty is turning one of footy’s smallest annoyances into something fans can wear. Ahead of Australia’s AFL and NRL Grand Finals, the pie brand has launched the Pie Scarf, a limited-edition scarf with two built-in pockets designed to carry hot pies hands-free through crowded stadium concourses. The idea is deliberately ridiculous, but it starts…

The beauty product demo is getting harder to separate from the culture around it. At no na’s Island Girl album pop-up in Jakarta, fans were not just walking past a Pantene display. They could ride a branded angkot to the venue, step into a Hair Gloss Room and leave with a hairstyle built around the…

A beach workout usually ends with water, a towel and maybe a recovery drink. Sentosa’s newest fitness circuit ends with ice cream. The Magnum Ice Cream Company is turning Palawan Beach into “HIIT THE BEACH”, a free eight-zone playground that swaps conventional high-intensity interval training for “High intensity ice cream training”. The experience runs from…

DoorDash is trying to make the food question part of hockey fandom, not just an ad break around it. Its new “What’s For Hockey” platform launches with the 2026-27 NHL season and starts from a simple household behavior. Some people watching the game can name every player. Others are mainly there for the food, the…

Ten markets. Hundreds of creator contracts. One retail brand had no idea its fees were running 69% above benchmark, until an audit put a number on it: US$4 million in potential savings walking out the door over nine months. That’s the kind of leak Billion Dollar Boy, a global social and influencer marketing agency, built…

Technical trail shoes have spent years escaping the trail. Salomon’s XT silhouettes now show up in city wardrobes, fashion-week collaborations and everyday styling, so putting Jisoo at the center of a global campaign feels less like a category jump than a way of making that crossover impossible to miss. The BLACKPINK member is fronting Salomon’s…

For V, headphones are not just a piece of hardware between songs. They sit inside the same creative world as performance, styling, photography and the small rituals around making music. That is the territory Nothing is trying to enter with its latest celebrity partnership. The London tech company has named the BTS member its new…

Nestlé and Lazada are turning an AI shopping assistant into something closer to campaign infrastructure. For their October Regional Super Brand Day, the companies are expanding LazzieChat beyond an earlier Nestlé Nutrition pilot and across more of Nestlé’s portfolio in Malaysia, Singapore, Indonesia, Vietnam and Thailand. The campaign connects AI-assisted discovery with a preference quiz,…