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AI skepticism is becoming a real audience segment, not just background noise, and it is changing how brands should talk about automation, data use, and “smart” features. The company described the dynamic in an official update on its site, framing AI skeptics as highly sensitive to messaging and quick to punish overreach. What is easy…

Gen Z doesn’t just discover drinks from glossy brand ads anymore. A lot of the “should I try this?” moment now comes from watching someone in an apron make it, talk about it, and casually answer questions in the comments like it’s a friend-to-friend rec. In that context, Starbucks will pilot a custom Creator Network…

Reactive PR is the discipline of responding to a live news moment, trend, issue, or journalist need quickly enough to earn useful coverage. It is not the same as posting a funny reply on social media and hoping people notice. For B2B PR teams, the real work is knowing which moments deserve a response, which…

Mike’s Hot Honey is trying to turn hot honey from a “this is fun on pizza” trend into a repeat habit, and it is doing it by attaching the drizzle to moments people already gather around: matchday, streaming, and social video. The brand’s latest “Drizzle The Mike’s” push pairs food experimentation with U.S. soccer’s growing…

Tango has brought back its 1990s tagline “You Know When You’ve Been Tango’d” for the first time in more than two decades, positioning it inside a new brand platform called “Wrecking Ball of Tang”. The platform, developed with VCCP, is designed to reconnect the brand with popular culture while keeping taste as the central point…

Brand monitoring is the always-on process of tracking what people, publishers, customers, competitors, creators, forums, and AI answer systems say about your brand. For PR and B2B marketing teams, it is no longer just a dashboard for mentions. It is an early warning system for reputation risk, campaign feedback, message drift, journalist interest, and competitor…

AI skepticism is becoming a practical marketing constraint, especially as more consumer-facing products add AI features by default. The core risk is not just backlash, but losing trust with audiences that are sensitive to perceived manipulation, opacity, or data misuse. DuckDuckGo framed the challenge as a need for “finesse” when marketing to AI skeptics, with…

Klaviyo has released its Composer AI marketing agent into public beta and broadened its Customer Agent into a more extensible “agent platform” spanning marketing and service workflows. The update matters because it pushes AI in CRM from “assistive” features (suggestions, predictions) toward agentic execution, where the system can assemble campaigns, resolve common support tickets, and…

Taco Bell is rolling out “Loss Or Celebration Outcome Support” (L.O.C.O.S.), a World Cup-timed program designed to channel fan emotions into a rewards-led mobile experience, with perks ranging from merch to free food. The company outlined the initiative in an official announcement, positioning the campaign as a repeatable platform it can extend beyond July into…

KFC is rolling out a Europe-wide collaboration tied to the theatrical release of Minions & Monsters, spanning 21 markets and combining limited-time food items with collectibles and in-restaurant activations. The company outlined market-level execution details in an official campaign post, including banana-flavoured menu items and a boxed-meal collectible mechanic designed to extend the film’s universe…