Category: Uncategorised

TikTok is expanding its advertising ecosystem again, this time with a major push into AI-powered campaign automation, creator discovery, vertical commerce experiences, and developer infrastructure. At its sixth annual TikTok World product summit, the platform unveiled a wave of new tools aimed at helping brands turn discovery into measurable business outcomes. The updates span nearly…

adidas is extending football fandom beyond human supporters with the launch of its FIFA World Cup 2026™ Home Jerseys Pet Collection, bringing matching federation kits for pets and owners to selected global markets, including Singapore. The move reflects a growing intersection between sports culture, lifestyle branding, and the booming pet economy. For marketers, it is…

AI is now part of everyday marketing operations. Content teams use it to outline blog posts, summarize webinars, brainstorm campaigns, repurpose social content, and speed up research. For marketers under pressure to publish more content with smaller teams, that efficiency matters. But speed introduces a new problem. As more brands rely on AI-assisted writing, content…

A growing social media trend is turning generational copywriting into brand entertainment. Companies are rewriting the same message for millennials and Gen Z, using the contrast to show how differently each audience processes brand communication online. For marketers, the joke lands because it exposes a real strategic tension. Millennials are often associated with fuller explanations,…

Influencer marketing fraud is not a niche concern for cautious procurement teams. It is a mainstream operational risk. According to a cross-market study by the World Federation of Advertisers spanning 1,400 senior marketing professionals across 28 countries, 81% had encountered influencer fraud within the past 12 months. The same study found that affected campaigns reported…

Vector raised a US$10 million Series A led by SignalFire and HubSpot Ventures to scale its contact-level advertising platform for B2B marketers. The funding also coincides with the launch of Vector MCP, an interface designed to let marketers query campaign performance and buyer activity in natural language via LLMs. The announcement lands in a period…

The pressure to replace your marketing stack with something AI-native is louder than it has ever been. Vendor pitches promise faster decisions, leaner workflows, and automated campaigns that run without human intervention. None of that changes the underlying question: if you cannot trust the signal quality going into a platform, automation will execute the wrong…

Fluent and Rebuy Engine have partnered to launch Rebuy Ads powered by Fluent, a post-purchase advertising product aimed at Shopify merchants that monetizes the thank-you page experience. The partnership combines Fluent’s advertiser marketplace with Rebuy’s Shopify integrations and merchant footprint, positioning post-transaction pages as a commerce media placement where merchants can earn incremental revenue. Table…

Motion has raised US$30 million in Series B funding to build what it describes as a command center for creative strategists, the role increasingly responsible for turning paid social performance signals into creative direction. The round was led by Inovia with participation from Threshold Ventures and existing investors Headline, Abstract Ventures, and Sugar Capital, bringing…

Disney+ is continuing its long-running brand platform, ‘A Lifetime of Great Stories’, with a new campaign designed to reinforce the streaming platform’s emotional connection to audiences across different stages of life. The latest creative installment, titled Under The Bed, was developed by VCCP and directed by Stefanie Soho through Smuggler. This emotional campaign reflects a…