Category: Uncategorised

KitKat’s Cannes Lions PR Grand Prix-winning “KitKat Heist” campaign turned the theft of 12 tonnes of chocolate into a public hunt using a “KitKat Tracker,” shifting the narrative from loss mitigation to participation. The campaign was developed by VML UK and Burson, and the approach was positioned as a real-time response to a real-world brief,…

The only captured text is an author bio block (names and roles), while the main “AI Visibility Index” content was not extracted (`story_status: “no_valid_sources”` and `primary_article.status: “too_short”`). Writing an article anyway would require inventing details about the index, methodology, findings, or implications, which is not allowed under the “verified facts only” rule. If you can…

KitKat turned the theft of 12 tonnes of chocolate into a public “hunt” built around a “KitKat Tracker”, an approach that helped convert a potential commercial loss into a short, high-attention PR moment. The campaign went on to win the Grand Prix in the Cannes Lions PR category, and it was credited with driving a…

Instacart is widening its advertising playbook beyond sponsored search and display by adding shoppable short-form video and outlining an AI shopping assistant that could later include ads. The company described the new video experience as a pilot format inside the Instacart app, built to connect inspiration and conversion in the same flow. The details were…

Analyst relations is the discipline of building credible, useful relationships with the industry analysts who shape how B2B markets are understood. For PR and marketing teams, the practical question is not simply how to “get covered” by Gartner, Forrester, IDC, or a niche analyst firm. It is how to make sure the people advising buyers,…

A media advisory is one of the simplest PR assets to write badly. It looks short, so teams treat it like a calendar notice, a mini press release, or a last-minute email blast. The result is usually the same: journalists cannot quickly tell why the event matters, whether it is worth attending, or what they…

Heineken UK worked with creative PR agency The Romans and Scottish designer Siobhan Mackenzie to create a “soundwave kilt” tied to Scotland supporters and their chant “We’ll Be Coming.” The kilt is framed as a tribute to the Tartan Army and Scotland’s return to the global stage after a 28-year wait, with the details outlined…

John Deere is tying its brand story more closely to American heritage as it looks to stay relevant with younger audiences and less brand-loyal consumers, while still reinforcing trust with long-time fans. The effort shows up in how the company is choosing cultural touchpoints, sports partnerships, and creator-led social content to keep its history present…

LQ Digital analyzed how brands show up in AI search overviews versus traditional organic results, and the overlap is far from guaranteed. The findings point to a fragmented visibility landscape where being strong in classic SEO does not automatically translate to being cited by AI systems. The company detailed the results in its “Same Query,…

HEINZ and Heineken have released a limited-edition six-pack that pairs five Heineken beers with one bottle of HEINZ tomato ketchup, turning an already common at-home pairing into an official co-branded drop. The companies framed the collaboration as recognition of an existing consumer habit rather than an attempt to create a new ritual, leaning on scarcity,…