Category: Uncategorised

Locus says its Q2 2026 US consumer survey found that 45% of consumers now use generative AI tools as a primary or secondary way to research or decide what to buy online. The company outlined the findings in its official survey post. The more strategic point is not that AI is influencing shopping decisions. It…

ScrollSignal shared new consumer research that challenges a common assumption in social commerce: men reported higher spend than women over the last six months, especially at the top end of the range. The details were outlined in the company’s official research post. The deeper shift is not about “who shops on social.” It is about…

PR teams have more tools than ever for finding journalists, tracking stories, and sending outreach. Yet the most strategic action in a crowded news cycle may be the one no dashboard rewards: deciding not to pitch. The tension is real. Muck Rack’s 2026 State of Journalism research found that 86% of journalists say at least…

Higgsfield has raised US$400 million at a US$5.4 billion valuation as the AI video company pushes further into enterprise marketing. The funding gives it more capital to build enterprise products, expand computing capacity and strengthen security as more of its revenue shifts toward business customers. For marketers, the bigger story is not simply another large…

Bedrooms are where people get strangely specific about taste. The lighting has to feel right, the colours have to match a vibe, and the bed is not just a bed, it is the centrepiece of a space that’s half comfort, half identity. That’s why bedding “choice” can land as self-expression, not just a functional purchase.…

When BTS hit the World Cup final halftime stage in New Jersey, the performance was only half the conversation. The other half was the outfits, because in 2026, a major pop moment instantly becomes a scavenger hunt: fans zoom in, ID pieces, trade screenshots, and turn styling into its own stream of content. BTS leaned…

If you have spent any time in K-pop spaces, you already know the “face card” is never just about visuals. It is about aura, consistency, and the kind of smile fans can recognise from a split-second clip. That is why a “sunshine smile” is not just a cute compliment in fandom culture. It is basically…

Celebrity toothpaste ads are usually easy to scroll past, but when a K-pop idol’s “signature smile” becomes the whole product story, it lands differently. Fans do not just see a whitening claim, they see an identity cue: bright, camera-ready, confidence-coded. In APAC, Colgate is betting that the beauty conversation has fully moved into oral care.…

YouGov says 27% of U.S. consumers discover new products through social media influencers or bloggers, based on YouGov Profiles data collected from June 2025 to June 2026. In other words, influencer-led discovery is meaningful, but it still sits behind friend and family recommendations (51%), retail browsing (44%), and search engines (42%). The more useful signal…

There’s a specific kind of thrill fans get when a tour stops feeling like “just a concert” and starts reading like a full universe. In Paris, BTS’ “BTS WORLD TOUR ‘ARIRANG’” leaned into that feeling through something fans instantly clock: custom looks that feel built for the stage, the member, and the moment. BTS revealed…