Category: Uncategorised

LQ Digital analyzed how brands show up in AI search overviews versus traditional organic results, and the overlap is far from guaranteed. The findings point to a fragmented visibility landscape where being strong in classic SEO does not automatically translate to being cited by AI systems. The company detailed the results in its “Same Query,…

HEINZ and Heineken have released a limited-edition six-pack that pairs five Heineken beers with one bottle of HEINZ tomato ketchup, turning an already common at-home pairing into an official co-branded drop. The companies framed the collaboration as recognition of an existing consumer habit rather than an attempt to create a new ritual, leaning on scarcity,…

A PR report should do more than list media coverage. For B2B marketers and communications teams, the real job is to explain what the coverage changed: who saw the story, whether the right message landed, which outlets mattered, and what the next campaign should do differently. That matters more now because journalists are under pressure…

Digital PR is the work of earning online visibility through credible third-party coverage, useful data, expert commentary, and assets that people want to cite. For B2B teams, it sits between public relations, SEO, content marketing, and brand strategy: the goal is not just to get mentioned, but to become part of the evidence buyers, journalists,…

Freelancers are adopting AI to move faster on creative and client work, but much of the time drain still sits in the document and payment workflow that surrounds billable output. In a 2026 survey of 397 freelancers, Smallpdf found respondents still lose an average of 204 hours a year to admin and paperwork even with…

Scoot has rolled out Spider-Man-themed flights across two aircraft as part of a collaboration tied to Spider-Man: Brand New Day, which opens in Singapore on July 30. The airline is running the themed experience from June 30 to Sept 13, spanning both in-flight touches and Changi Airport Terminal 1 check-in installations, with details outlined in…

Lightspeed has launched an expanded partnership with Klaviyo to bring real-time, automated email, SMS, and omnichannel marketing workflows directly into Lightspeed Retail. The core promise is less manual data handling for merchants, with customer, sales, and catalog data synced into marketing flows. For commerce marketers, the integration matters less as a new channel and more…

IBM has selected Stagwell as its lead creative partner, with Anomaly and Code and Theory set to operate as a unified team across channels and geographies. The work is positioned around evolving IBM’s “Let’s Create Smarter Business” campaign and supporting faster, more connected execution. The company outlined the partnership in an official announcement, including expectations…

Indonesia’s Financial Services Authority (OJK) has introduced a new framework that brings “financial information communicators”, including financial influencers, under formal conduct rules for how financial content is shared with the public. Outlined in POJK No. 6 of 2026, the regulation targets content that aims to improve financial literacy or influence consumer decisions about financial products…

SKIMS is using a fictional Netflix character, not a traditional celebrity endorsement, to front a new menswear push tied to the upcoming comedy series The Hawk. The campaign centers on Will Ferrell in character as Lonnie “The Hawk” Hawkins, positioning the storyline and visual world of the show as the frame for SKIMS’ men’s essentials…