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Meta is opening its ad ecosystem to third-party AI tools through a new set of Meta Ads AI connectors, according to reporting from Digiday. The connectors will allow outside platforms, agencies, martech vendors, and AI-native ad tools to plug directly into campaign management on Meta. For marketers, this is not just another product update. It…

Google’s VP of Search Elizabeth Reid says AI Overviews are reshaping how people search, click, and interact with online content. But according to Reid, the shift is more about changing how users interact with informational queries and deeper content. In a recent Bloomberg Odd Lots podcast interview, Reid outlined how AI Overviews, AI Mode, and…

Starbucks Chilled Coffee is taking a different route in the crowded ready-to-drink coffee market across EMEA. Instead of pushing another “boost your energy” message, the brand’s new platform, ‘WHATEVER YOUR THING, we’re in’, leans into a cultural tension many younger consumers already recognize: the pressure to constantly edit themselves to fit in. Created with AMV…

Vector raised $10 million in Series A funding to expand its AI-driven platform focused on contact-level advertising, where marketers can identify specific buyers engaging with ads instead of relying on anonymous traffic or account-only reporting. The company’s product direction emphasizes workflow automation and natural-language analytics, including a tool it calls Vector MCP that lets marketers…

Insider One has acquired Bluecore in a move aimed at strengthening its agentic customer engagement platform with deeper retail identity and behavioral data infrastructure. Financial terms were not disclosed. The deal centers on combining Insider One’s cross-channel engagement and CDP capabilities with Bluecore’s retail-focused identity graph, which Bluecore says processes over 10 billion daily shopper…

Cathay has premiered ‘The Journey Home’, a short film marking its 80th anniversary and reflecting on the airline’s role in connecting people across generations. Created by Leo Hong Kong and directed by David Tsui, the film follows a daughter leaving Hong Kong to study abroad, using the distance between mother and child to explore a…

OpenAI is pushing deeper into advertising with a broader ChatGPT ads rollout, a beta self-serve Ads Manager, and new performance measurement tools designed for marketers. The company confirmed that its ads pilot will expand beyond the US into markets including the UK, Japan, Brazil, Mexico, and South Korea, while also giving advertisers more direct control…

Rokt has acquired Canal, extending its e-commerce product suite with distributed commerce infrastructure and a curated third-party product catalog. The deal terms were not disclosed, and Canal’s co-founders are expected to join Rokt’s product leadership team. Rokt says the combined offering will help its e-commerce partners broaden product assortment by tapping third-party inventory without taking…

Businesses are rapidly rethinking the software tools they rely on as AI adoption accelerates across departments. A new Software Finder study shows that companies are not just experimenting with AI-powered platforms. Many are actively replacing existing software, consolidating vendors, and reshaping procurement strategies to make room for automation. The findings highlight a growing tension for…

Omnisend has launched Model Context Protocol (MCP), a capability that lets e-commerce marketers access Omnisend insights and workflows from AI tools such as ChatGPT. The goal is to reduce context switching by bringing reporting, recommendations, and campaign execution into the same chat interface many teams already use for planning. MCP is available globally to active…