Category: Uncategorised

Most content teams are building in the wrong direction. They write a blog post. Then another. Then another. Each one targeting a slightly different keyword, each one sitting alone like an island in the middle of the ocean. No connections. No context. No structure. Just content for the sake of content. The problem is not…

Instagram is testing a new standalone app called Instants, designed for quick, disappearing photo sharing between close friends. The experiment, currently live in Spain and Italy on iOS and Android, strips social posting down to its basics: one-tap image capture, no camera roll uploads, almost no editing, and 24-hour disappearing content. For marketers, this is…

Most B2B teams don’t know how much their caution is costing them. The playbook is familiar: gated ebook, SDR outreach, webinar, repeat. No one gets fired for it. But according to Axel Sukianto, VP Marketing at Truescope, it’s quietly draining pipeline every quarter – and the teams running it are often the last to notice.…

Showpad has introduced Showpad AI, positioning it as an AI-native revenue effectiveness platform that unifies content management, sales readiness, buyer engagement, and revenue intelligence for field sales teams. The platform centers on “GenieAI” and a data and trust layer intended to ground automation in approved content and first-party company knowledge, with workflows such as a…

Retail media is no longer confined to sponsored search placements, display ads, or ecommerce banners. Based on insights from an ADWEEK opinion piece by Elizabeth Marsten, vice president of innovation and growth for commerce media at Tinuiti, the physical store itself is increasingly becoming part of the media layer. It is now powered by shopper…

Captello has launched Intelligent Scanner, an AI-powered event data capture tool designed to collect and enrich lead information from badges, business cards, QR codes, documents, LinkedIn profiles, and even consent-based live conversations. The product is aimed at reducing manual lead cleanup after events by pushing captured data directly into downstream CRM and marketing automation systems,…

Influencer-created content generated an estimated US$236 billion in earned media value globally in 2024, according to the Influencer Marketing Hub Benchmark Report. That figure sounds extraordinary. It is also, depending on how it was calculated, almost entirely meaningless. Earned media value (EMV) is one of the most widely reported metrics in influencer marketing and one…

FOX Sports, FOX One, and Indeed are turning sports fandom into a branded content engine with the launch of the “FOX One Chief World Cup Watcher Hired Through Indeed” role. The campaign invites one fan to watch all 104 FIFA World Cup 2026™ matches live in 4K from a custom-built viewing space in Times Square,…

Meta’s latest quarterly results look enormous on the surface: revenue surged 33% year-on-year, profit jumped 61%, and the company once again showed why its advertising machine remains one of the most dominant in digital media. But beneath the headline numbers sits a more important shift for marketers. Meta is no longer relying on explosive user…

Four years prior, AI copy assistants were barely more than a fad in the form of Chrome extensions that spit out acceptably passable meta-descriptions. Jump to the year 2026, and the assistants are now fully creative co-pilots: they plan and write, fact-check and localize the information in the same window. To the freelancers who have…