Category: Uncategorised

Internal link: https://www.contentgrip.com/influencer-marketing-statistics/ The state of influencer marketing in 2026: 30 stats every B2B marketer should know 30 influencer marketing statistics that reframe how B2B marketers should be spending in 2026 Running influencer campaigns across APAC or the US? Content Collision helps global brands localize strategy, select the right creators, and execute high-impact influencer programs…

Apiary Co-Founder and CEO Jessica Casey Jaya sees a clear change in the questions Indonesia’s product community is asking about artificial intelligence. At last year’s Indonesia Product Conference (IPC), she said the discussion was still largely an introduction to AI and the tools entering the market. This year, the emphasis has moved to what teams…

When Fenty Skin showed a twist-to-slice eye patch dispenser and two beauty rivals surfaced with near-identical formats days later, the packaging itself became the joke. What could have turned into a fight over sameness instead became a shared social moment. Glow Recipe and Huda Beauty followed with similarly presented eye-patch products, while Fenty Skin responded…

Fisher & Paykel is starting to treat AI as more than a customer-service efficiency tool. The appliance company says changes in how people research products and discover brands are increasingly shaping where it invests. Chief digital officer Rudi Khoury said customers are already using GPT-style tools as research interfaces, which pushes AI into a broader…

For more than a century, The Laughing Cow has been recognizable for one very simple reason: the cow is laughing. Now the smile is gone, and the absence is doing the work that a new logo or product launch normally would. Bel Brands USA outlined the change in its newsroom, with select Creamy Original packs…

Telstra is bringing back Steve Buscemi’s intergalactic villain for another round. That makes the new campaign more interesting than a standard celebrity sequel. The Australian telco is not only reusing a famous face. It is building a recurring brand character around a functional product benefit: network safety. The latest chapter brings back Buscemi as an…

LiveRamp is expanding its ChatGPT Ads integration from measurement into audience activation, letting marketers use RampID-linked first-party data to build Custom Audiences across 11 markets. The update means CRM, loyalty, behavioral, web and app data can now feed audience targeting and suppression in ChatGPT Ads through the same identity infrastructure marketers may already use elsewhere.…

Celebrity ambassadorships often stop at the campaign image. The star wears the product, the brand gets the attention, and the relationship stays mostly on the surface. MARK & LONA’s latest KARINA release is trying something more participatory. For its 2026 Autumn/Winter Ambassador Selection Style.02, the luxury golf brand says the collection was inspired by something…

Adobe is bringing its AI marketing and creative stack into the National Hockey League through a new partnership spanning content production, customer journeys and fan participation. As the NHL’s official creative, marketing and AI partner, Adobe will equip the league and its clubs with GenStudio, Experience Platform, Journey Optimizer, Express and Firefly across web, app,…

For global K-pop audiences, Seoul is already more than a backdrop. It is where music, fashion, food, beauty and fan culture overlap with the everyday places people see in videos, variety shows and social feeds. Seoul Tourism Organization is leaning directly into that connection for its 2026 global campaign. The city has named aespa members…