Category: Uncategorised

Viral Nation has rolled out AI Discovery, a generative engine optimization offering that treats social and creator activity as part of the data environment shaping AI recommendations. The August 10 announcement positions GEO as a broader brand-signal problem rather than a purely technical search task. That framing is the interesting part for marketers. AI Discovery…

In 2026, “mental load” has become the kind of phrase people don’t just relate to, they instantly feel. It’s the constant background tab-switching of modern life: tiny decisions, house admin, reminders, and the sense that even rest has a checklist. LG Electronics is building its 2026 Life’s Good campaign around that exact tension, with a…

There’s a very specific kind of summer confidence that shows up at the US Open: the outfit is part of the event, the heat is part of the story, and everyone is doing a little mental math about how they will look in photos after hours of sun, crowds, and cheering. Dove is leaning directly…

AI tool usage on the open web is now large enough to measure like a category, not a curiosity. OneLittleWeb analyzed 9,531 AI tools across 170+ categories and found 144.5 billion estimated web visits over the past 12 months, up 40.12% year over year. The more important signal is concentration: the Top 100 AI tools…

Luxury fandom and K-pop fandom have been orbiting each other for years, but the real spark is always the same: fans love a “main character” moment they can screenshot, share, and obsess over, especially when the styling feels intentional instead of random. GRAFF is leaning into that energy by naming Jung Kook of BTS as…

The whole “tanmaxxing” moment is built for the internet: a slightly edgy, looks-first trend that turns sun exposure into a kind of aesthetic project, complete with hacks, routines, and a feed-friendly glow. That is exactly why CeraVe is trying to meet Gen Z in the format they already binge. In a new episodic social series,…

Brand safety is still managed as though the main danger begins when an ad lands beside harmful content. That model is now too narrow. AI-generated creative, technology partnerships and connected products can make the campaign itself the source of reputational risk before media placement enters the picture. The uncomfortable shift for communications leaders is that…

Spotify is adding “AI Persona” badges to some artist profiles starting mid-September, signaling that an artist identity may be AI-generated and does not represent a real person. The company framed the change as part of a broader “Artist Identity & Trust” push that also includes Verified by Spotify, SongDNA, AI Credits, and Artist Profile Protection,…

A US$25,000 summit can help unlock a US$150,000 opportunity and still appear in the CRM as a failure. The problem is not necessarily the event. It is the broken chain between registration, attendance, sales conversations, and opportunity records. Epoch Co-Founder and CEO Jade Choy has spent years building event software, starting with internal employee programs.…

Perfume discourse does not usually get nicknames like “walking ATM,” but that’s exactly the kind of internet lore that’s followed Chanel’s 1957 in parts of Asia, especially across Chinese social platforms. It’s less about a scent pyramid and more about what people want the scent to mean: a little ritual for confidence, momentum, and luck.…