Category: Uncategorised

At an event built around agentic AI, Mixpanel’s Kurby Chua noticed something quieter than the conference theme. Relatively few product professionals were asking him about artificial intelligence. “There’s not a lot of people mentioning to me about AI,” Chua said at the 2026 Indonesia Product Conference (IPC). His interpretation was not that Indonesian companies had…

Google has appointed Nitin Gajria as managing director for Southeast Asia and South Asia frontier markets, giving the longtime executive responsibility for regional growth, commercial partnerships and developer and creator ecosystems. The appointment is a personnel change rather than a new product strategy, but the remit is notable because it combines several parts of Google’s…

The World Federation of Advertisers says labour-based agency remuneration is losing ground as brands move toward fixed-fee, output-based and performance-linked models. The shift matters because AI is making the old relationship between time and value less reliable. Agencies can produce some work faster than before, but marketers still need a way to price strategic judgment,…

Most teams describe human-in-the-loop AI as a safety mechanism: the machine does the work, then a person checks it. That sounds responsible, but it can become an expensive way to automate almost nothing. If every brief, bid, creative variation, audience recommendation, and optimization waits for a person, the workflow inherits the speed of the slowest…

Sports influencer marketing works differently from a standard creator campaign because the audience is rarely following the creator for content alone. Fans are following a team, athlete, competition, training journey, rivalry, identity, or community that already carries emotional weight. The brand enters that relationship after the trust has been built, which makes creator fit more…

Public relations gets treated like a synonym for press coverage. That is too narrow. In practice, brands use PR to launch products, explain decisions, build executive credibility, manage risk, create useful industry data, strengthen partnerships, and give journalists a reason to pay attention when there is no obvious hard-news announcement. That broader view matters because…

Brand marketers are discovering that faster AI production does not automatically create a more capable creative operation. At a recent marketing industry event, brand-side leaders described automated workflows that accelerate campaign output while making basic mistakes, including incorrect logo execution, harder to catch before work moves toward market. The immediate concern is quality control. The…

At the AFL Grand Final, sponsorship visibility is easy to buy. Owning a moment that people can recognize year after year is harder. AAMI has spent five years building one. Its recurring “AAMI To the Rescue” platform returned for the 2026 Grand Final with a familiar problem: the match ball had gone missing again. This…

Meta has reversed its rejection of paid ads promoting Alex Gibney’s documentary “Musk,” telling TechCrunch that the rejection was an error and that the ads were being restored. The reversal turns a film-marketing dispute into a practical advertising-operations lesson. When entertainment content overlaps with political or other restricted categories, platform review can affect campaign timing…

Paramount+ is reportedly developing a broader streaming roadmap that combines a free access tier, microdramas, interactive advertising and more social-style product features. The plans come from internal documents and employee communications reported by Business Insider and subsequently covered by other outlets. They are priorities under consideration rather than announced launch commitments, but together they point…