Category: Uncategorised

Your campaign crushed it at home. Then it launched in Brazil, and the tagline turned into a meme for all the wrong reasons. That scenario is more common than many global marketing teams want to admit. New data from Lokalise shows that localization failures are not just awkward translation errors. They are expensive operational problems…

Amperity unveiled real-time capabilities and AI assistants designed to help brands act on customer signals as they happen, connecting customer context, decisioning, and activation in one system. The update targets a common CDP gap: many organizations can analyze customer data, but struggle to operationalize it quickly enough for in-session personalization, cart recovery, and timely suppression…

TikaMobile has launched TikaPharma, an AI-native CRM platform built for commercial pharma sales teams, positioning it as a move from activity-based reporting toward outcome-driven intelligence tied to prescription impact and revenue. The company says the platform can be deployed standalone or layered on top of an existing CRM without a full replacement. The announcement targets…

Aircall acquired Vogent to strengthen the AI technology behind its voice agent capabilities for business calling workflows. The deal underscores a practical reality in conversational AI: voice is harder than chat, and production-grade performance depends on latency, turn-taking, interruption handling, and consistent call outcomes, not just a good demo. Table of contents Jump to each…

Influ2 has launched contact-level GTM orchestration designed to trigger next-best actions across ads, sales cadences, CRM, and marketing automation based on signals from specific individuals, not account averages. The release targets a persistent ABM gap: account-level engagement scoring can hide who in the buying group is actually active and what they care about. The product…

Sierra raised US$950 million to scale its AI-driven customer experience platform, valuing the company at more than US$15 billion. The round adds to a war chest the company says totals more than US$1 billion, as it pushes deeper into enterprise customer lifecycle use cases that go beyond basic support automation. Table of contents Jump to…

ServiceNow has expanded its “Autonomous Workforce” push with new AI specialists for CRM, alongside additions for IT, employee services, and security and risk. The CRM piece, branded Autonomous CRM, is positioned less as a system of record and more as a way to execute customer work end to end across quoting, order fulfillment, disputes, service,…

OpenAI may be preparing to push ChatGPT ads beyond simple awareness buys and into performance marketing territory. Code reviewed by ADWEEK inside OpenAI’s ads manager suggests support for click and conversion-based campaigns, even though the current product is still limited to impression-based ads. For marketers, that changes the story from “ads inside ChatGPT” to something…

Samsung is leaning heavily into football culture as it ramps up marketing around its premium TV business ahead of the 2026 FIFA World Cup cycle. The company has partnered with football legend Thierry Henry as part of its new #WatchItOnASamsung campaign, combining celebrity storytelling, AI-powered TV features, and new consumer research focused on how fans…

Most guides to influencer tiers stop at four. Nano, micro, macro, mega – a clean taxonomy built around follower counts that works well enough for consumer campaigns but consistently misleads B2B marketers. The problem is not that the four-tier model is wrong. It is that it was designed for the Instagram-era DTC playbook. When a…