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Google Ads is giving API users more competitive data and campaign controls in version 25.2, including new benchmarking metrics, Performance Max management options and creator-search improvements. The release is a minor API update with no breaking changes, but it adds several capabilities that matter to agencies and advertisers running campaign operations through internal tools rather…

Brooklinen is using four different public figures in one campaign. Brooklinen’s campaign uses four public figures from comedy, music and sports. The strategy is designed to reach different audiences while keeping one product message consistent. Brooklinen’s new campaign is built around four public figures: Robby Hoffman, Ben Marshall, Alana Haim and Mikal Bridges. Instead of…

Reebok’s latest TikTok move is more useful as an operating-model story than as another agency appointment. After testing a micro-creator campaign in the UK and France, the brand has named NewGen its TikTok Influencer Agency of Record across the UK, Germany and France for 2026. For teams evaluating a TikTok influencer agency, the interesting question…

Microsoft is moving its communications function out of marketing and into the Corporate, External and Legal Affairs organization led by vice chair and president Brad Smith. The change, first reported by GeekWire from internal emails sent by CEO Satya Nadella and Smith, puts corporate communications alongside legal, regulatory, public policy and government-relations functions. Key Takeaways…

Microsoft Advertising is expanding its API with a new Search Term Landing Page Report, campaign-level device exclusions for Performance Max and support for LinkedIn segment targeting. The update is most relevant to agencies, software vendors and advertisers that manage Microsoft Ads programmatically. It gives those teams more data about where search traffic lands while adding…

Google Ads is giving advertisers two new ways to improve Customer Match audience matching: IP addresses and interaction timestamps. The change adds more first-party signals to a system already built around advertiser-owned data such as email addresses, phone numbers and mailing information. But it also creates a more sensitive operating requirement because Google says the…

Most anniversary campaigns look backward. The New York Times is using its 175th year to make the past feel useful in the present. Its official announcement frames the anniversary through a different lens: not just what the newspaper published, but what brands chose to advertise alongside it. That turns the archive into a record of…

Some fashion brands have to dig through an archive to find a line worth reviving. Dr. Martens has had one stitched onto the back of its shoes for generations. “With Bouncing Soles,” the phrase printed on the brand’s heel loops, is now becoming the connective idea for a broader global platform about individuality, creativity and…

For fans, the line between merchandise and everyday objects keeps getting thinner. A controller can be part of a gaming setup, but once it carries an artist’s visual identity, it also becomes something to collect, display and recognize as part of a fandom. PlayStation is leaning into that overlap with LISA. In an official announcement,…

IAB Europe has found that expectations for agentic media buying are advancing faster than the operating systems around them. Advertising executives increasingly expect AI agents to move from experiments into daily buying workflows, even as security, privacy, training, and accountability remain unresolved. This is not simply another adoption story. It is evidence that media organizations…