Category: Uncategorised

Group trips have a main character, and it is usually the person quietly juggling 20 browser tabs, everyone’s “must-do” lists, and the fear of picking the wrong hotel. They are the designated travel planner, and most of the time, the group only realises how much work that is when something goes wrong. Klook is building…

VideoAmp is reducing headcount and reshaping its operating model around agentic AI, tying workforce cuts directly to how the ad measurement company wants to build and position its platform. The move follows a product direction VideoAmp had already made public. In June, the company described AI-powered reporting as the first phase of a broader shift…

YouGov released its “U.S. web search and AI report 2026,” positioning AI assistants as a growing part of how people find information online, alongside traditional search engines. The report is based on a survey of 2,000 U.S. adults and frames trust as the central constraint on wider AI-powered search usage. The company outlined the report’s…

There’s a specific kind of Singapore comfort in a kopi run: the shorthand order, the plastic bag swing, the toast-and-kopi combo that feels like a default setting for mornings. For National Day season, that everyday ritual is exactly the vibe being turned into something you can literally carry around. 7-Eleven Singapore is leaning into that…

Western Sydney is in one of those moments where the future feels loud: big infrastructure projects, fast-changing job pathways, and the constant background hum of “AI is rewriting everything.” For students, that mix can feel like possibility and pressure at the same time. In that context, Western Sydney University has rolled out a new brand…

When a fandom feels like it has moral stakes, ads stop being just ads. They become a referendum on values, and the comment section turns into the battleground. That’s the energy around the BTS x Google Gemini advert, where some fans have been openly critical of the partnership and what it represents. GOOGLE GEMINI X…

Singapore’s National Day creative work has become a revealing test of where generative AI belongs in culturally significant campaigns. A song, a short film and a public banner used the technology in different ways, but the audience response turned on something more basic than technical novelty: whether the work felt accurate, considered and recognizably human.…

Reactive PR is the discipline of turning breaking news, fast-moving industry developments, and emerging public conversations into timely media opportunities or reputation responses. It is not simply posting quickly on social media. For B2B teams, the real work is deciding which moments deserve a response, finding a credible point of view, and getting an approved…

A car is still one of the last places people expect to be left alone. So when BMW owners started seeing Spider-Man themed prompts on their infotainment screens, it immediately landed in the same mental bucket as pop-up ads, even if the message was optional. BMW said the experience came through its Festive App, describing…

Christopher Nolan’s The Odyssey is no longer just one of 2026’s biggest movies. It is becoming a commercial ecosystem, with brands across audio, gaming, streetwear, and watches finding ways to turn the film’s fandom into products, collectibles, and digital experiences. The movie has now grossed roughly US$1.1 billion worldwide, making it Nolan’s highest-grossing film to…