Category: Uncategorised

—

by

Sprite is rolling out a new campaign, “The Living Tracklist,” built around debating hip-hop’s most impactful songs across packaging, social content, and a Genius-powered digital experience. The company outlined the initiative as a long-running, updateable conversation format that invites fans to challenge and reshape the playlist over time. The campaign leans on participatory mechanics, including…

Agentic AI tools are spreading across programmatic ad buying platforms

—

by

Agentic AI is showing up more often in the ad buying stack, with programmatic-facing products positioned around automating parts of campaign setup and execution. Magnite, Mediaocean, and PubMatic are among the platforms tied to this latest wave of agentic AI advertising offerings. While “saving time” is the most obvious promise, the bigger question for marketers…

Doritos Loaded pairs Gordon Ramsay and George Russell in new F1 ad

—

by

Doritos Loaded has released a new global commercial featuring Gordon Ramsay and Mercedes-AMG PETRONAS Formula One driver George Russell, blending food preparation with a Formula 1-themed fictional stunt. The details were outlined in the company’s newsroom announcement, which also positions the work as part of Doritos’ existing partnerships with the Mercedes-AMG PETRONAS Formula One Team…

Blue Moon brings back talking oranges with Colin Jost in new ad

—

by

Blue Moon has rolled out a new national campaign that returns to a familiar brand cue: the Valencia orange garnish, brought to life as talking characters alongside comedian Colin Jost. The brand’s latest :30 spot, “Father-Son Talk,” is positioned as the centerpiece of a broader flight across digital, social, and OTT, continuing the “Orange &…

AI commerce will reward brands that are safe to recommend

—

by

AI commerce is turning the old discovery funnel into a recommendation environment where the assistant, the marketplace, the ad unit, and the checkout path can collapse into one interaction. That changes the marketing job. The brand no longer competes only for a ranking, a click, or a slot in a media plan. It competes to…

Subway Singapore uses live match “subs” to trigger BOGO vouchers

—

by

Subway Singapore has rolled out a real-time football activation called “Time for a sub” that ties an on-pitch substitution gesture to limited buy-one-get-one-free Sub vouchers. The brand outlined the mechanic in an official Instagram Reel. The campaign leans on second-screen behavior: Subway posts a substitution moment to Instagram Stories during selected matches, and rewards the…

5 Cannes Lions takeaways as marketers weigh AI, craft, and creators

—

by

Cannes Lions signaled a year of consolidation rather than surprise, with marketers debating how fast to operationalize trends that already feel embedded in day-to-day work. AI remained the dominant talking point, but the conversations also surfaced tension around craft, creator strategy, and the economics of showing up in person. The festival dynamic highlighted a practical…

MoEngage acquires Aampe to add per-user agentic decisioning for B2C teams

—

by

MoEngage has acquired Aampe to bring per-user, agent-based decisioning into its customer engagement platform, extending how B2C marketing teams can automate choices like timing, content, frequency, and channel at the individual level. The acquisition reflects a broader shift in lifecycle marketing from rules-heavy journeys toward systems that can continuously learn and adapt, especially as teams…

MINISO expands YOYO merch with a global Toy Story 5 collection

Jun 27, 2026

—

by