Category: Uncategorised

Singapore is quickly becoming one of Asia’s strongest growth markets for AI-generated visuals, according to a report by MARKETING-INTERACTIVE citing OpenAI data showing major increases in adoption for ChatGPT Images 2.0. The latest image generation model is gaining traction among both consumers and marketers as creative teams look for faster ways to produce localized campaigns,…

Netflix is making fan behavior more productized. Its updated Moments feature now lets mobile users set a start and end point when saving scenes, turning favorite moments from shows like Wednesday and KPop Demon Hunters into shareable clips. The move sits alongside Netflix’s broader push into vertical discovery through Clips, a TikTok-like feed designed to…

Meta’s AI ambitions are starting to look more commercially serious for marketers and advertisers, especially inside messaging. During its latest earnings call, the company revealed that its business AI tools are now facilitating around 10 million conversations per week, a major jump from just 1 million at the start of the year. The update signals…

“How much does an influencer post actually cost?” It is the first question every marketer asks, and the answer never satisfies: it depends. On what, exactly? Follower tier, platform, niche, engagement quality, usage rights, whether the creator has a manager, and whether you want exclusivity. That answer is frustrating when you are trying to build…

Generative AI is rapidly changing how consumers search, shop, discover products, and interact with brands. But as AI-powered experiences become more common, consumers are not becoming less emotional or less brand-conscious. In many ways, the opposite is happening. That tension sits at the center of Prophet’s latest research report, The Rise of the AI-Powered Consumer,…

Canva is leaning hard into absurdist marketing with its latest US campaign, “The Thing That Makes Anything A Thing.” The campaign started with an unbranded giant squirrel statue appearing in Brooklyn Bridge Park, followed by squirrel-themed performances, influencer posts, billboards, and a fictional community called “The Squirrelites.” Behind the surreal activation is a more strategic…

Expedia is leaning deeper into creator-led marketing with a new global partnership featuring livestream megastar IShowSpeed. The travel platform has named the creator its official travel partner, launching a campaign designed to turn fandom, livestream culture, and real-time discovery into bookable travel experiences. The partnership reflects a broader shift in how travel brands are trying…

X is rolling out a rebuilt advertising platform starting April 2026, calling it the most ambitious ads overhaul in its 20-year history. https://t.co/nQqvgrk2hN — Business (@XBusiness) April 30, 2026 For marketers, this is not just a cosmetic Ads Manager refresh. X is pitching a new ad stack built around simplicity, tighter advertiser control, and AI-powered…

Retail media networks are no longer just another media channel for brands. They are becoming performance engines tied directly to shopper behavior, conversion signals, and measurable business outcomes. But as retail media grows, so does the operational complexity behind it. Marketers are now dealing with fragmented customer journeys, overlapping channels, and mounting pressure to prove…

Pinterest just blurred the line between inspiration and execution in a way most platforms only talk about. By hosting a real, legal wedding inside its Sydney office, the company transformed its 2026 Wedding Trends Report into a fully immersive brand activation. This was not a stunt for attention alone. It was a strategic move to…