Category: Uncategorised

At Indonesia Product Conference 2026, Aditya Chintawar Founder and CEO of Kite, reduced a broad change in product development to two questions: “The old constraint: can we build it? The new constraint: should we build it now?” That shift is easy to underestimate. AI is shortening work across research synthesis, reporting, prototyping, coding, data analysis…

ROCKAPP is opening a free UA Health Check for mobile product teams that want an outside view of their acquisition setup before increasing spend, adding traffic sources, or making larger campaign changes. The sessions will run from October 1 through October 31, 2026. The offer is positioned as a focused review rather than a broad…

Coach sits at #35 in a new U.S. youth-brand ranking, with 71% of respondents who rated it saying they like or love it. At the same time, 73% of the same age group say they are budgeting carefully. Brand preference is holding up. The purchase is getting harder to earn. Pion, a marketing platform that…

MrBeast’s biggest brand partnerships increasingly work like episodes rather than endorsements. A product is not simply held up for the camera. It becomes something contestants use, a rule people have to follow, or a tool that helps move the challenge forward. That is the logic behind Google‘s new multi-year partnership with Beast Industries. In an…

Brand refreshes often signal change by removing history. McLaren is doing the opposite. The company has unveiled an evolved brand identity across McLaren Automotive and McLaren Racing, with a new wordmark inspired by the sign that once sat above the McLaren family service station in Remuera, Auckland. That sign is not being used as a…

McDonald’s France has handed out more than 180 million children’s books since it began offering a book instead of a toy with Happy Meals in 2015. The brand’s newest effort does not add another book. It teaches parents how to perform the ones they already have. The campaign is called BedTellers School, built by TBWAParis…

Upload a finished video to Picsart, an AI-powered creative platform used by marketers and creators to design, edit and generate content. Tell the system which audience it is for and where it will run. The new Vera agent can return a score, flag strengths and weaknesses, recommend a change, and pass that change to another…

For K-pop fans, a concert does not always end when the arena lights come back on. Performances can keep circulating through clips, livestreams, reruns and fan conversations long after the original show, giving platforms another chance to become part of the fandom experience. That is the space Samsung is moving further into with aespa. In…

Prose on Pixels has opened a Malaysia studio designed to help brands produce, adapt, localize and manage campaign content across Southeast Asia and the wider Asia Pacific region. The Havas network is combining creative and production specialists with AI-enabled workflows in a regional hub led by business unit director Jacqueline Chin. The launch is modest…

Few retail objects are as recognizable as a red Target bag. It usually disappears into the background of a shopping trip, but that familiarity is exactly what makes it useful as a brand symbol: people already know what it means before a campaign explains anything. Target is turning that object into the center of its…