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MINISO has rolled out a Disney and Pixar’s Toy Story 5-inspired collection globally, marking the first collaboration between its proprietary character YOYO and a Disney or Pixar franchise. @minisoindonesia Cuteness alert! 🚨😱 Jessie, Buzz, dan teman lainnya jadi 100x lebih gemash di koleksi Miniso YOYO x Toy Story 5! 🥺🤏🏻 Karakter favorit kamu apa? Komen!…

L’Oréal Paris is partnering with Prime Video’s upcoming “Elle,” a prequel series to the “Legally Blonde” franchise that debuts July 1, with its products integrated into the show’s 1995 setting and story. View this post on Instagram A post shared by L’Oréal Paris Official (@lorealparis) The brand’s broader plan extends beyond on-screen integration into social…

Chery Australia is rolling out a nationwide Winter Care Campaign in Australia from July 1 to August 14, centered on a complimentary “winter health check” delivered through its dealership network. The company outlined the offer as a structured inspection and update program designed to reduce seasonal driving risks, while also strengthening service retention and aftersales…

Doritos Loaded is pairing Gordon Ramsay with Mercedes-AMG PETRONAS Formula One driver George Russell in a global campaign built around a new commercial that blends food, motorsport, and entertainment. The brand framed the activation as part of its broader push to associate Doritos Loaded with high-energy sporting and cultural moments, spanning both at-home recipes and…

Lululemon has apologised after a yoga festival at the Huanghuacheng Water Great Wall in Beijing’s Huairou District on 30 May drew backlash over the apparent use of a Japanese taiko-style drum during a drum performance featuring Chinese actor and brand ambassador Zhu Yilong. The apology was posted on Weibo on 16 June, and the company…

MoEngage has acquired Aampe in an all-cash deal, positioning “one AI agent per customer” as a path toward more individualized marketing decisions than traditional segmentation and campaign rules. The company framed the move as a way to deepen autonomous decisioning in customer engagement, and it shared deal details in an official announcement. Table of contents…

Hightouch has launched Lifecycle Studio, a new workspace aimed at helping lifecycle and CRM teams move from campaign idea to activation faster by using agentic AI across planning, production, orchestration, and measurement. The release targets a familiar operational bottleneck in lifecycle marketing: while point tools can speed up individual tasks (like copy generation or segmentation),…

The next media plan may not start with a channel mix. It may start with whether an AI assistant can understand what a product is, when it should recommend it, whether the offer is still valid, and whether the transaction can complete without forcing a shopper back through the old web funnel. That is the…

Facebook is bringing back Creator Studio as a standalone app positioned as an AI-powered companion for creators managing content, audiences, and community activity. Meta said the new Creator Studio is being developed with a small group of creators ahead of a wider rollout, and the company has opened a waitlist for early access. The app…

Most brand ambassador programs are designed entirely around the brand’s needs: a steady stream of UGC, consistent reach, lower CPAs than paid media. That is a reasonable set of goals. It is also why so many programs struggle to attract and keep the creators who would actually move the needle. When a program is built…