Category: Uncategorised

Canva Japan is taking a different approach to brand storytelling. Instead of showcasing product features, its latest campaign uses anime, music, and an emotional hometown narrative to demonstrate how creativity can inspire people to rebuild communities together. The company’s first fully animated television commercial, Beside your feelings: The blue sea shopping street, positions Canva as…

Go-to-market strategy and product-market fit are not two phases you move through in sequence. They run in parallel, and they feed each other. Early GTM decisions (which audience you target first, what you say to them, which channel you use) generate feedback that shapes the product. A message that falls flat tells you something is…

Meta has rolled out a series of updates to its branded content and disclosure framework, with the most compliance-critical change taking effect in 2026: all influencer and creator content promoting a brand on Facebook and Instagram must now use Meta’s Partnership Ads format, or face rejection and an account health penalty. Combined with new AI…

PR Newswire’s 2025 Global State of the Press Release Report suggests that the humble press release is far from obsolete. Instead, it is becoming even more important as generative AI changes how information is discovered, indexed, and surfaced by search engines and large language models (LLMs). The report highlights a shift in how communications teams…

Canva has rolled out its first AI-focused brand campaign in Indonesia, featuring singer and television personality King Nassar to show how AI tools can help people move from ideas to finished creative work. The company positioned the campaign, titled “NyatAIn di Canva,” ahead of World MSME Day on 27 June, with messaging aimed at professionals,…

Expedia Group is expanding how it shows up in culture by pairing creator-led storytelling with entertainment partnerships. The approach is designed to reach Gen Z audiences and diversify beyond traditional media as attention continues to fragment across platforms. In April, the company’s Expedia brand partnered with streamer IShowSpeed as his first official travel sponsor, building…

Most of the influencer marketing playbook was written for industries where the biggest compliance question is whether a creator forgot to add #ad. Cybersecurity, fintech, and regulated healthcare B2B companies operate under an entirely different set of rules, and the gap between generic B2B influencer advice and what actually works in these verticals is wide…

Amazon is rolling out an “agentic” ad format for Alexa+ that lets a shopper move from an ad impression to a completed purchase inside a conversational flow, without being sent to a landing page. The company outlined the format as part of its Amazon Ads updates tied to Prime Day, positioning it alongside existing conversational…

L’Oréal is expanding its generative AI marketing production system, CreAItech, through a new partnership with OpenAI that it says will support product discovery and creative production at scale. The company outlined the partnership alongside plans for Maybelline to integrate its virtual try-on experience directly into ChatGPT, and it also intends to provide up-to-date product information…

JustAI raised $17 million in a Series A round led by Base10 Partners, with participation from Y Combinator and Peak XV Partners, to scale an AI-native platform aimed at enterprise marketing teams. The funding lands as marketing orgs try to increase personalization and experimentation output without adding headcount, while navigating an increasingly fragmented martech stack.…