Category: Uncategorised

Here’s a test that costs nothing and takes five minutes: the next time a vendor demos an AI sales or revenue tool for you, ask them to mark a deal lost for a specific reason, then show you exactly what changes. What you’re looking for is a real change, a different account score, a different…

Skincare advertising usually works by adding proof. More ingredient claims, more before-and-after imagery, more expert language, more reasons to believe a product will work. CeraVe is testing the opposite approach in Hong Kong. Its new campaign, “If it’s right, it sells itself”, deliberately removes familiar signals of persuasion. Product shots are blurred or flipped. Copy…

YouTube Creator Partnerships is becoming much more than a directory where brands find channels. With its September 23 Made on YouTube update, YouTube is pulling more of the sponsorship workflow into Studio, from brand briefs and creator pitches to performance sharing, paid amplification, and affiliate commerce. For brand and creator teams, that changes where the…

Blink Digital has taken Meta to the Bombay High Court after four of the agency’s Business Manager accounts were disabled, turning a platform access dispute into a larger question about how agencies protect client campaigns from a single point of failure. Blink is seeking restoration of the accounts and damages exceeding Rs 1,000 crore. Those…

ChatGPT Ads is moving into a new phase in Asia. OpenAI is rolling the ad product into Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan, giving marketers across Southeast Asia and Taiwan a direct way to test conversational advertising. The expansion matters because access is not limited to managed deals. Reporting on the rollout…

Apostra, the advertising technology company formerly known as Scope3, is rebuilding its pitch around a future in which AI agents do more of the work of planning and buying media. The company announced the Apostra name on September 23, saying advertisers, media companies and their agents can use one environment to buy and sell formats…

Gap has spent years treating music and movement as part of how people experience the brand. Its latest bet goes further by attaching fashion, stores and original entertainment to a band whose story is still being written. In an official announcement, Gap Inc. said its multi-year partnership with Just Your Type, or JYT, will be…

People rarely move through a day as one fixed version of themselves. Work, the gym, dinner, travel and a night out can each come with a different outfit, mood and social role. That everyday shift is the joke at the center of the new Beats campaign starring Kendall Jenner. Instead of explaining customization as a…

Havas has identified a gap that many brand teams may recognize but struggle to measure: AI can make marketing operations faster without making the customer experience more valuable. Its new Valuable AI Experience framework evaluates whether AI-enabled touchpoints deliver utility, credibility, and appeal, rather than simply whether they reduce cost or production time. The distinction…

An AP style press release should read like a usable news document, not like marketing copy dressed up with newsroom punctuation. The practical goal is to reduce editing friction by using familiar journalistic conventions while keeping the announcement clear, factual, and easy to verify. The distinction matters because many guides mix three different things together:…