Category: Uncategorised

Most people searching for an “event press release template” are thinking about the wrong thing. They want a template for announcing an upcoming conference, summit, or launch event to journalists, something that says “join us at our event on [date] at [venue].” Journalists receive hundreds of these. Almost none result in coverage. The reason is…

The creator economy is consolidating fast. Platforms are being absorbed by holding companies, commerce infrastructure is attracting premium valuations, and new tools are raising seed rounds with a different thesis than the generation before. For brand marketers, tracking this deal flow directly affects which platforms remain independent, how pricing shifts, and whether the tools you…

Samsung is taking its long-running product integration strategy a step further by combining in-film storytelling with a real-world fan experience for Sony Pictures’ upcoming Spider-Man: Brand New Day. Rather than limiting the partnership to product placement, Samsung is extending the movie narrative through an interactive digital campaign powered by its Galaxy ecosystem. @samsungus Founder Ned…

TikTok earns discovery. But discovery is not the same as trust. Gen Z knows the difference. This generation has grown up inside algorithmic feeds, sponsored content labels, and influencer codes that feel more transactional than genuine. They are fast to spot a brand chasing a trend and even faster to ignore it. What actually moves…

Virtual and AI influencers are having a moment. Lil Miquela has nearly 2.5 million Instagram followers. Lu do Magalu has partnered with hundreds of brands. Imma appeared in a campaign for IKEA. The category has generated enough buzz that some marketing teams are quietly asking: should we be doing this too? For B2B brands, the…

Shopify has launched Campaign Autopilot in early access, adding an AI-driven way for merchants to plan, run, and optimize marketing campaigns directly inside the Shopify admin. The feature is designed to coordinate paid and lifecycle channels from a single workflow, with merchants setting budgets and guardrails while the system handles execution and optimization. The release…

Most advice about influencer marketing assumes a budget. A platform subscription, a creator roster, an attribution tool wired into a CRM. That advice is written for the team with a headcount and a spreadsheet full of rates. It is not written for a pre-Series-A founder who is also doing their own outreach, writing their own…

Microsoft, EA, Anthropic, and Teletubbies were among the names circulating at Cannes Lions Day 3 as the event’s focus moved toward the real-world constraints that shape “AI marketing” in practice. The day’s theme also reflected the basics of on-the-ground production, including the search for coffee and air conditioning amid Cannes heat. The Cannes Lions update…

Most PR plans start with a list of tactics. Someone picks a press release, a podcast pitch, and a few journalist outreach emails, then calls it a strategy. That is not a strategy. That is a to-do list with a PR label on it. The distinction matters because tactics without a strategy are random. You…

A journalist is on deadline. They have seen your announcement, found it interesting, and now they need your logo, a founder bio they can cite, and a high-resolution product image. If those assets are nowhere on your site, they move on to the next pitch. Your story does not get told, not because it was…