Category: Uncategorised

The Macallan has rolled out “Drink of a Generation,” a social-led campaign that frames its ultra-premium Sherry Oak 25 and 30 Year Old expressions as bottles reserved for milestone moments and passed-down traditions. The brand outlined the campaign details in its official announcement, including a hero film featuring actor James Marsden and his son Jack,…

Sea and OpenAI are taking their partnership a step further, bringing ChatGPT-powered shopping experiences directly into Shopee across Southeast Asia, Taiwan, and Brazil. The move gives consumers a new way to discover products through conversational AI before completing purchases on Shopee. The announcement also extends beyond shoppers. Sea plans to introduce ChatGPT for Business to…

Momentum Works released its annual TikTok Shop report in February 2026. The 2025 numbers confirm the platform is scaling faster than most marketers expected, and the creator mechanics driving that growth are shifting in ways that have direct implications for how influencer programs are structured. The headline GMV matters less than what sits underneath it.…

LinkedIn creator rates do not follow the pricing logic every marketer learns from Instagram. The usual formula of follower count multiplied by a platform multiplier falls apart on LinkedIn because the variable that drives value is not reach. It is audience composition. A creator with 12,000 followers where 40% hold VP or C-suite titles at…

Burn Boot Camp has named Marshmello as an equity partner, franchise partner, and executive partner for creative and music as part of a long-term collaboration. The company outlined the partnership in an official announcement, positioning music as a core lever in its in-gym experience and programming. Table of contents Jump to each section: What Burn…

We publish a lot on ContentGrip. And I know what happens to most of it. You read something useful, nod along, maybe save the tab for later, and then life happens. The insight never quite makes it into your actual work. That is not a discipline problem. It is just how content consumption works when…

Most brands running gifting programs are shipping skincare sets and activewear to lifestyle creators. B2B marketers have largely stayed on the sidelines, assuming the tactic belongs to consumer brands. That assumption is costing them. Gifting, adapted for the B2B context, is one of the most cost-efficient ways to seed genuine creator relationships before a dollar…

OpenAI is using Cannes Lions to position ChatGPT ads as a new way for brands to reach consumers when they are researching and comparing options, not just browsing or searching. The company is framing this as a shift from an “attention economy” toward an “intelligence economy” where conversations carry more context than keywords. ChatGPT ads…

Yes& has acquired Modo Modo, adding a B2B-focused agency known for work in healthcare, fintech, manufacturing, energy, and technology. The deal extends Yes&’s B2B branding, strategic marketing, sales enablement, and omnichannel media capabilities, while deepening its operating presence in Atlanta. The acquisition is Yes&’s third B2B-focused move in roughly 18 months, following Beacon Digital Marketing…

As AI becomes a primary research tool for consumers, new survey data from Skyword suggests brands are facing an emerging credibility challenge. When AI-generated information conflicts with a brand’s own messaging, consumers are increasingly unwilling to accept either source at face value. The survey of 1,000 U.S. consumers found that only 29% trust the brand…