Category: Uncategorised

Intimissimi is entering fall with Kendall Jenner in a fashion partnership that does not need to manufacture a new connection from scratch. Intimissimi is building its latest celebrity campaign around a product line Jenner had already been associated with before she became an official face of the brand. The Italian label has now made that…

Travel influencer marketing has a harder job than making a destination look desirable. A creator can generate attention in seconds, but the audience still has to decide whether the trip fits their budget, timing, travel style, and tolerance for uncertainty. The best programs therefore connect inspiration to evidence and then make the next step to…

Amazon has blocked Meta’s Muse personal AI agent from shopping on Amazon.com, turning a broad debate about agentic commerce into a concrete question of platform permission. The dispute matters for marketers because discoverability is only one part of an AI-mediated customer journey. A product may be visible to an external agent, but the retailer still…

Paramount and Warner Bros. Discovery moved closer to completing their merger on September 21 after a coalition of 12 state attorneys general agreed to settle its antitrust case. The agreement still requires court approval, but it removes a major legal obstacle while attaching operating conditions that reach beyond film output and cable negotiations. For media…

MAMEE has recalled a Selangor-themed bag after an AI-generated illustration inaccurately depicted Lord Murugan at Batu Caves, turning a packaging detail into a public test of the brand’s creative controls. The image showed the deity holding a three-pointed trident rather than the vel, the sacred spear associated with Lord Murugan. The company apologized to the…

Pinterest has added a campaign optimization score to Ads Manager, turning its preferred campaign setup into a number advertisers can see and act on. In guidance published September 21, Pinterest said the score evaluates three areas: campaign setup, creative mix and signal strength. The company says higher scores correlate with better campaign performance and pairs…

A press release does not become useful because it follows a template perfectly. It becomes useful when a journalist can quickly understand what changed, verify the important facts, see why the story matters to an audience, and get the material needed to report it. That standard matters more in 2026 because PR material is a…

For K-pop fans, a fashion-week appearance can be more than a seat in the front row. It can be the first public sign that an idol and a luxury house are testing how naturally their worlds fit together. That is the context behind Dolce&Gabbana naming TOMORROW X TOGETHER leader SOOBIN its new Global Ambassador. The…

Fashion campaigns keep returning to the past, but the stronger ones do not simply recreate it. Donna Karan is using Kendall Jenner to revisit a piece of its own advertising history while making New York feel central to the brand again. The Fall 2026 campaign takes a late-1980s Donna Karan idea and rebuilds it around…

Disney+ is giving itself more room to place promotional, sponsored and advertising material around viewing even on plans still marketed as ad-free. The important distinction is where those messages can appear and whether they interrupt the movie or series a subscriber chose to watch. A current Disney+ Canada agreement comparison shows that the service is…