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24/7 FITNESS has introduced a new brand proposition, “Ready for challenge,” and named local artist Tyson Yoshi as its latest brand ambassador in Hong Kong. The company framed the update as an evolution of how it wants to be perceived in-market, tying the message to its member community and to how it has built its…

Snap is pushing advertisers toward more automated campaign setup and optimization with a set of new AI-driven ad tools. The updates include a chat assistant designed to guide campaign tasks and an MCP server intended to support tool integrations. The move signals Snap’s continued investment in AI-assisted buying and creation workflows, especially as platforms try…

Marketing accountability is no longer a quarterly reporting conversation. It is being built directly into agency models, event platforms, commerce media networks, and AI-assisted buying systems. That should be good news for senior marketers. Finance teams want clearer links between spend and outcomes. Operators want faster feedback. Agencies and vendors want commercial models that look…

MG Motor Australia has launched a new national campaign aimed at tightening the link between “EV” and the MG brand in a market where more automakers are competing for mainstream consideration. The work was created by Elevencom and runs across TV, outdoor, cinema, radio, and digital. MG has outlined the campaign details in an official…

The National Basketball Players Association has launched Plyrs Untd, a consumer-facing commercial brand designed to manage name, image and likeness (NIL) rights for NBA players and structure player-led brand partnerships. Positioned as a replacement for the NBPA’s previous business-to-business arm Think450, Plyrs Untd is set up to combine licensing, content, merchandise, experiences, and collaborations under…

Most B2B marketing teams have a CRM. Most have a marketing automation platform. Most have a paid media workflow. What most do not have is a coherent, purpose-built influencer marketing stack that connects creator activity to pipeline outcomes. Instead, they have a spreadsheet for tracking outreach, a platform login they rarely use, and a gut…

Coach has rolled out &Coach, an always-on storytelling platform built around Gen Z co-creation, creators, and culture-shaping public figures. The company framed the initiative as a way to move away from fixed luxury campaign narratives and toward more personal, “unfiltered” moments across participants’ lives. View this post on Instagram A post shared by Coach (@coach)…

B2B brands spent the first three months of 2026 leaning harder into creator marketing than at almost any point before it, and the moves from the quarter show where that investment actually went. Rather than one-off sponsored posts, the most visible activity centered on sustained, sponsored creator series on LinkedIn and a March infrastructure overhaul…

In the high-stakes world of PR and digital marketing, agility is often the only competitive advantage that remains. When a trend breaks on social media or a client needs an emergency ad-spend pivot, the old guard of agency finance, centralised credit cards and manual reimbursement forms, becomes a significant bottleneck that no amount of talent…

WordPress VIP says new survey findings point to a messaging problem for brands trying to benefit from AI-driven discovery: explicitly labeling something as “AI” can reduce trust with a large share of consumers. The company outlined the results in its official announcement, based on a survey of 2,000 respondents conducted in April, including 800 enterprise…