Category: Uncategorised

A year after KPop Demon Hunters turned fictional idol rivalries into real-world listening habits, the fandom energy is still doing what it always does best: rewatching, replaying, and collecting proof that they were there for the moment. Netflix is leaning into that behaviour for the film’s one-year anniversary, with global screenings (including some hosted on…

There are a few fandom rituals that feel like a yearly holiday, even if you are not in the fandom. For Harry Potter fans, 1 September is one of them: “Back to Hogwarts,” the day the story’s students head back to school, has turned into a real-world tradition people plan around. Warner Bros. Discovery is…

Blind boxes are basically built for fandoms that love a little chaos. The thrill is not just owning the figure, it is opening the box on camera, trading duplicates, and chasing that one rare pull that turns into a group chat event. Funko is leaning into that collector energy with its KPop Demon Hunters expansion,…

Disney fandom has always been participatory, from quoting lines to remixing scenes into memes and edits. What’s changed is where that fan creativity lives and how directly it can feed back into the viewing experience people already pay for. The Walt Disney Company is now formalising that loop with TikTok, creating a way for creator-made,…

If you watched KPop Demon Hunters, there’s a good chance the characters you remember most clearly are not the leads, but the tiny chaos agents who keep the story moving. Derpy Tiger (the goofy supernatural messenger) and Sussie Bird (his watchful sidekick) are the kind of fan-favourite duo that ends up as stickers, avatars, and…

If you have ever watched a group dinner get interrupted by a “quick” laptop check or a phone buzz that turns into 10 minutes of scrolling, you already understand the tension this campaign is playing with. The vibe is familiar: everyone is technically together, but attention is split, and the moment slips away. Coca-Cola is…

KPop Demon Hunters is the kind of animated IP that lives way beyond the screen, the songs, the characters, and the “I need that on a T-shirt” energy travels fast in fandom spaces. That fandom behavior is exactly what makes collabs like this work. People do not just like the film. They collect it, wear…

OpenAI has taken a familiar consumer-marketing format into unfamiliar territory. Its first US influencer brand trip brought creators to Wildflower Farms in New York’s Hudson Valley to experience ChatGPT work tools, then share the retreat across Instagram and TikTok. The posts produced attention, but they also turned the invited creators into proxies for a much…

For a lot of Hong Kong shoppers, “made in Hong Kong” is not just a label. It is a shorthand for trust, craft, and a kind of local pride that shows up most in everyday staples like sauces that live in your kitchen year-round. Amoy Food is leaning into that heritage again with actress Natalie…

OpenAI hosted its first US influencer brand trip, bringing creators to a luxury retreat in upstate New York as part of a broader push to show practical ways to use its ChatGPT tools. The event, described by the company as education-led, quickly drew criticism across social platforms over the optics of a luxury activation amid…