Category: Uncategorised

There is a familiar kind of TV-watching moment when a meal on screen becomes the thing you suddenly want for dinner. Instacart is building the launch campaign for its new AI shopping assistant around that impulse, using recognizable food scenes from Shrek, Scooby-Doo, The Office and A Charlie Brown Thanksgiving as prompts rather than decoration.…

Converse has already done the immediate crisis-response work: it apologized and began removing a campaign image featuring aespa member Karina after viewers said the composition evoked Ku Klux Klan and lynching imagery. The harder question is the one the company has not answered publicly: how did a global celebrity campaign reach publication without anyone stopping…

Pinterest is turning its visual search behavior into a more explicit performance advertising surface. The company introduced Visual Search Ads on September 17, giving advertisers a way to bid for prominent placements in Pinterest Search Results and Pin closeups while people are still comparing products and ideas. The format matters because it pushes search advertising…

Watching an esports final is easy. Getting into the arena, meeting a favorite player or seeing what happens behind the stage is much harder. That gap between watching and getting closer is becoming part of what sponsors can actually sell to fans. Visa and MOONTON Games are extending their Mobile Legends: Bang Bang relationship across…

Kendall Jenner is spending barely a day in Venice, but Armani Beauty is making that short window do more than deliver another red-carpet photo. At the 2026 Venice Film Festival, Jenner arrived as the face of Emporio Armani’s Power of You fragrance, wore a gold archival Armani gown, and talked about scent as part of…

The ONE Campaign has named Phoenix Ricks chief communications officer, giving her a remit that runs well beyond conventional media relations. The organization announced the appointment on September 18, with Ricks taking the role on September 21 and overseeing media and public relations, digital communications, creative, strategic partnerships and events. That breadth is the more…

Press release SEO is useful when it makes real company news easier to find, understand, and cite. It becomes risky when the release is treated as a shortcut for manufacturing backlinks or stuffing keywords across syndicated copies. For PR teams, the distinction matters. A release can create a searchable source of truth, help journalists verify…

A message can be technically correct and still completely miss. That’s the problem most communication training doesn’t actually solve. Teams write a clear script, rehearse the delivery, and walk into the room assuming clarity is the whole job. Then the room doesn’t respond the way the rundown predicted, and there’s no plan for what happens…

A martech vendor promises to put your campaign data, audience signals, media buying, and measurement in one place. The immediate benefit is easy to see: fewer exports, fewer reconciliations, and fewer meetings about why two dashboards disagree. That is usually where the business case for integration stops. It should not. The more valuable question is…

A year after Amazon agreed to a $2.5 billion settlement with the Federal Trade Commission, the consumer-redress side of the case is still expanding. The latest change is not a new penalty. A federal court approved a joint FTC-Amazon motion that broadens who can receive refunds, raises the maximum total payment from $51 to $200,…