Category: Uncategorised

WordPress VIP says new survey findings point to a messaging problem for brands trying to benefit from AI-driven discovery: explicitly labeling something as “AI” can reduce trust with a large share of consumers. The company outlined the results in its official announcement, based on a survey of 2,000 respondents conducted in April, including 800 enterprise…

Warner Bros. Discovery is upgrading its ad-tech stack with expanded agentic AI capabilities, supported by its cloud partner Amazon Web Services. The shift is positioned as a move away from siloed internal workflows toward a more automated, data-driven ad buying and measurement setup. The company has framed the initiative around using AI agents across media…

Loyalty used to be something brands could keep earning after a customer arrived. The next version may be decided before the brand gets a visible touchpoint at all. As AI assistants move from answering questions to comparing options, applying preferences, and eventually completing purchases, loyalty becomes less like a program a customer joins and more…

TikTok’s US ownership deal closed in January 2026, bringing an Oracle-led algorithm retraining and tighter AI disclosure rules with it. For B2B brands running influencer campaigns on the platform, this is not a reason to pause, but it is a reason to update your compliance checklist and hold your performance benchmarks a little more loosely…

Durex has named content creator Sean Solo as the face of its premium condom range, Durex 001, as the brand looks to build long-term awareness across Malaysia and Singapore. View this post on Instagram A post shared by Durex Singapore (@durexsingapore) The company outlined the partnership and rollout in an official announcement, positioning Durex 001…

Pinterest is working with SM Entertainment to publish official boards tied to Hearts2Hearts’ comeback for its second mini album, Lemon Tang, aiming to turn fandom visuals into planning-friendly inspiration. The company framed the move as part of how K-pop fans already use Pinterest for outfits, beauty looks, and fan projects, with the details outlined in…

As FIFA continues enforcing strict sponsorship and venue branding rules during the 2026 World Cup, brands affected by those restrictions are finding creative ways to turn limitations into marketing opportunities. The latest example comes from Gillette, whose name has been temporarily removed from Gillette Stadium as the venue operates under the FIFA-approved name “Boston Stadium.”…

Most B2B marketing teams treat employee advocacy and influencer marketing as two line items competing for the same budget, or worse, as two names for the same thing. They are neither. One runs on credibility the brand already owns. The other runs on reach the brand has to rent. Brands that pick one over the…

Your content might rank well on Google and still be completely invisible to AI. That is the uncomfortable truth behind generative engine optimization (GEO). As ChatGPT, Perplexity, and Google AI Overviews become primary discovery channels for buyers, the rules for content visibility have shifted in ways that traditional SEO audits simply do not capture. According…

Wayflyer has acquired Conjura, an AI-driven ecommerce analytics platform, as it looks to speed up development of AI-enabled tools for small business customers. The deal folds Conjura’s data-unification and natural-language analytics capabilities into Wayflyer’s roadmap, tying operational and marketing performance data more directly to funding and growth decisions. Financial terms were not disclosed. Table of…