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Revlon used Amazon’s Dynamic TV Creative to make a streaming campaign more responsive to where viewers appeared to be in the shopping journey. The system kept the core video asset intact while changing interactive elements such as the format, headline, and call to action. The campaign is a useful test of a larger shift in…

There is a very specific kind of satisfaction in turning something everyday into something that feels like a treat for your hobby. That is the vibe McDonald’s Australia is tapping into with a reward that is less about fries and more about flexing in Azeroth. McDonald’s Australia has added World of Warcraft rewards to its…

Fox Nation will premiere Houdini: Back from the Dead on October 14, using entirely AI-generated imagery for a full-length, multi-episode production for the first time on the platform. The series presents the magician as if he were sitting for a modern documentary interview. The visual claim is striking, but it does not mean the production…

Google Ads now lets advertisers inspect sample AI Max headlines and descriptions before opting in to text customization. The feature, reported on October 8 and documented in Google’s help center, gives teams a view of generated copy during campaign creation or editing. For advertisers cautious about automated messaging, that is a useful earlier checkpoint. It…

USA Today Co. is seeking more than US$250 million in a copyright lawsuit against OpenAI, alleging that its journalism was copied without authorization to train AI models. The case adds another major publisher to the disputes over how AI companies obtain and use news content. For media businesses and marketers, the filing points to an…

Anthropic has published an updated Claude Usage Policy that brings its restrictions on deceptive activity into a dedicated section covering commercial and political campaigns. The update takes effect on November 12 and follows examples of misuse involving fake accounts and fabricated news sites. For marketing teams, the relevant change is clearer language about who is…

Book influencer marketing succeeds when a title matches a reader’s real interests, not when a publisher purchases the loudest recommendation. BookTok, Bookstagram and BookTube can introduce readers to books they may love, but their persuasive power comes from creators who have earned trust in their taste. For publishers, independent authors and book-focused brands, that changes…

A busy communications team can send a hundred pitches and still struggle to explain what changed for the business. An earned media strategy starts somewhere else: with the people you want to influence, a story they have a reason to care about, and proof a reporter can actually use. That matters for B2B companies because…

In this article: From fan habit to fashion accessory; a drinks ritual; the limited drop. Some McDonald’s customers have been treating the humble cardboard drinks tray as an accessory, tucking sunglasses, headphones and lip gloss into its compartments. McCafé Australia has taken that bit of fan creativity literally, turning the disposable carrier into a handbag…

In this article: A fan birthday party; interactive activities; the retail reward strategy. Pompompurin has spent three decades being the golden retriever with a brown beret that Sanrio fans recognize instantly. For his 30th birthday, Sunway Pyramid in Malaysia is giving those fans somewhere to step into the character’s world, rather than simply browse another…