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Influencer brief templates are everywhere, but most of them still treat creators like media placements with a face. That is where campaigns start to wobble. A useful influencer brief template should give a creator enough context to make the right judgment in their own voice, while giving the brand enough structure to protect accuracy, compliance,…

When a real-life moment is already doing numbers online, brands do not need to invent a new storyline. They just need to show they were paying attention. That is why the Empire State Building proposal stunt, complete with a banner unfurled 1,454 feet above New York City, turned into a rapid-fire template for brand humor.…

Tourism Malaysia removed an allegedly fully AI-generated promotional video for Citrawarna 2026 after online backlash questioned the campaign’s authenticity and cultural accuracy. The clip showed Visit Malaysia 2026 mascots Wira and Manja moving through an AI-rendered Dataran Merdeka, alongside stylized scenes of Malaysian food and cultural motifs. The deeper issue was not “AI vs no…

Molly Tea is the kind of fast-growing tea brand that people spot in malls, post in group chats, and treat like a small lifestyle flex, right up until the internet decides its logo looks a little too familiar. Now, Molly Tea is changing its branding after a Chinese court ordered it to pay 10.3 million…

Omnicom Public Relations has elevated Shouvik Prasanna Mukherjee to head of creative, Asia Pacific, giving the former Golin APAC creative leader a wider remit across FleishmanHillard, Golin, Ketchum, DeVries Global and Weber Shandwick in the region. The appointment is notable less as a single personnel move than as a signal of how large communications networks…

A message map is the document PR teams use when the story needs to stay clear across pitches, interviews, launch assets, executive talking points, and follow-up reporting. It turns one core idea into audience-specific key messages, proof points, and phrasing that spokespeople can actually use under pressure. That matters because most earned media work breaks…

Conair ran an A/B test of Amazon Ads’ Creative Agent and used it to build a 15-second video ad for a Cuisinart food processor. The company said the AI-assisted version delivered 18% higher detail page views and a 14% lower cost per detail page view versus a traditionally produced brand video. The practical headline is…

Storika has closed an undisclosed seed round to expand its AI-native creator marketing platform for direct-to-consumer brands, with strategic investment from Amorepacific and participation from Schmidt, Hustle Fund, BonAngels Venture Partners, and Krew Capital. The company says the capital will support its AI agent infrastructure and U.S. B2B customer growth. Its platform is scheduled to…

FirstHive has launched expanded composable agentic AI and identity resolution capabilities built on Snowflake’s AI Data Cloud, positioning its customer data platform closer to enterprise data infrastructure. The launch gives marketing, data, and customer experience teams a way to unify customer records, run identity resolution, generate real-time intelligence, and activate engagement workflows within a Snowflake…

Pop fandom loves anything that feels like a “physical proof” of an era, especially when it’s packed with references only real fans will catch. That is basically the whole appeal of merch that doubles as a conversation starter: you build it, display it, and let people clock the details. The LEGO Group is leaning into…