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Omnicom has shifted much of the product and engineering workforce behind its Omni marketing platform to Endava, a technology services contractor. Omnicom describes the arrangement as a multi-year partnership intended to add engineering scale and speed, while keeping the platform, client relationships, data science and AI intellectual property under its control. The structure is commercially…

ARMY culture has always been part music, part inside jokes, part learning. Fans don’t just stream songs, they trade references, obsess over lyrics, and often pick up Korean phrases along the way because it helps them feel closer to the world BTS has built. That’s the lane Google is stepping into with four limited-time, interactive…

Meta is bringing Pocket, an experimental app that turns text prompts into small playable games, to users across the United States. Instead of asking people to learn a game engine or write code, Pocket lets them describe an idea, generate an interactive experience, tweak it and publish the result into a social feed. That makes…

Ann Taylor is stepping back into the spotlight at a moment when “workwear” is not just about office dress codes, it is about identity. People want outfits that can move through real life: commute, meetings, school pickup, a quick coffee, and whatever the day turns into after 6 p.m. That’s the cultural tension the brand…

If you have ever watched a brand try to “fit in” with gaming culture, you already know the difference between showing up in the lobby and actually showing up in the community. Players tend to care less about glossy brand worlds and more about whether something feels like it belongs in the spaces they already…

Iterable CEO Sam Allen is making a case for a more deliberate division of labor between marketers and artificial intelligence. AI can help brands move beyond broad campaign blasts toward individualized customer experiences, he argues, but it cannot supply the business history, competitive nuance, or strategic priorities that make a recommendation useful. That distinction matters…

Personalisation is having a real pop culture era again, the kind where fans do not just buy a product, they build a version of it that feels like them and then show it off. That mindset is especially loud in K-pop-adjacent style, where accessories are treated like collectibles and identity signals, not just add-ons. CASETiFY…

Football sponsorships are starting to look different in the Premier League, especially with front-of-shirt betting logos being phased out from 2026/27. That rule change does not reduce the commercial appetite, it just shifts where brands show up and how they try to earn attention from fans. In that context, Betway will become Manchester United’s official…

Mistplay is using mobile gaming as a loyalty mechanic for Sinclair Oil, connecting game play inside a rewards program with incentives that bring customers back to the pump. The campaign is a useful test of a broader loyalty question for marketers: whether brands can create reasons to engage between transactions, instead of relying mainly on…

Interactive Advertising Bureau has updated its framework for disclosing artificial intelligence in advertising, giving agencies, advertisers, publishers, platforms and technology partners a more specific test for when AI involvement should be visible to consumers. The new version matters because disclosure debates are moving beyond a simple question of whether AI was used at all. IAB’s…