Author: admin

The Swatch x Audemars Piguet “Royal Pop” collection has triggered overnight queues, police interventions, store closures, and resale madness across major cities worldwide. From Singapore and Kuala Lumpur to London, Milan, and New York, the launch blurred the line between product release and cultural spectacle. For marketers, the frenzy goes beyond watches. It highlights how…

Colgate-Palmolive is shifting away from traditional product-first advertising and leaning hard into emotional storytelling with its new “Every smile has a story” campaign across Asia Pacific. The initiative spans India, Australia, New Zealand, the Philippines, and Malaysia, positioning Colgate not just as an oral care brand, but as a long-standing part of family memory, rituals,…

B2B influencer marketing is no longer a side experiment for brand awareness teams. The stronger signal now is organizational: creator programs are moving closer to demand generation, buyer education, and pipeline influence, while many teams still manage them with consumer-style briefs, loose measurement, and lightweight legal review. That mismatch is where value gets lost. Over…

Zoovu has acquired XGEN AI as it moves to consolidate ecommerce product discovery capabilities, including search, recommendations, personalization, guided selling, bundling, and conversational AI, into a single AI-native engine. The deal targets a common enterprise pain point: product discovery is often built on five to seven disconnected vendors, which can create inconsistent shopper experiences and…

Taboola’s new research argues that performance marketers are hitting a familiar wall: AI automation is working, but mostly inside walled gardens. The study found 76% of advertisers report performance gains from AI-powered campaign tools, while 80% said they would increase open web spend if comparable agentic AI solutions existed. It explores whether the open web…

Warner Bros. Discovery used its 2026 Upfront presentation to pitch a sharper ad proposition: premium content, cultural relevance, and stronger performance measurement in one package. For marketers, the message is clear. WBD is not just selling reach around HBO Max, sports, news, lifestyle, and theatrical IP. It is trying to make big cultural moments easier…

Hinge is shifting its marketing strategy away from polished success stories and toward the emotional exhaustion many Gen Z users associate with dating apps. The company’s latest campaign chapter, Can’t Believe We Met on Hinge, leans heavily into themes like burnout, skepticism, and “almost giving up” before eventually finding connection through the platform. Rather than…

Most guides on finding influencers hand you a listicle of platforms and call it a day. That is not useful when you are a B2B marketer trying to reach the CFO, Head of RevOps, or VP of Engineering at exactly the kind of company your sales team has been trying to get in front of…

Later has launched Creator AEO, an offering aimed at improving how brands appear in AI-generated answers by focusing on creator content and third-party conversations rather than only owned-site SEO. The product framing targets a growing marketer concern: discovery is shifting toward large language models and answer engines, but brand teams have limited direct control over…

Attentive has launched Visibility AI, a targeting layer designed to help brands route messages between RCS for Business and SMS based on inbox visibility signals. The release positions the update as a response to a practical problem in RCS adoption: richer messages do not matter if they land outside the primary inbox experience or fragment…