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When a fandom feels like it has moral stakes, ads stop being just ads. They become a referendum on values, and the comment section turns into the battleground. That’s the energy around the BTS x Google Gemini advert, where some fans have been openly critical of the partnership and what it represents. GOOGLE GEMINI X…

Singapore’s National Day creative work has become a revealing test of where generative AI belongs in culturally significant campaigns. A song, a short film and a public banner used the technology in different ways, but the audience response turned on something more basic than technical novelty: whether the work felt accurate, considered and recognizably human.…

Reactive PR is the discipline of turning breaking news, fast-moving industry developments, and emerging public conversations into timely media opportunities or reputation responses. It is not simply posting quickly on social media. For B2B teams, the real work is deciding which moments deserve a response, finding a credible point of view, and getting an approved…

A car is still one of the last places people expect to be left alone. So when BMW owners started seeing Spider-Man themed prompts on their infotainment screens, it immediately landed in the same mental bucket as pop-up ads, even if the message was optional. BMW said the experience came through its Festive App, describing…

Christopher Nolan’s The Odyssey is no longer just one of 2026’s biggest movies. It is becoming a commercial ecosystem, with brands across audio, gaming, streetwear, and watches finding ways to turn the film’s fandom into products, collectibles, and digital experiences. The movie has now grossed roughly US$1.1 billion worldwide, making it Nolan’s highest-grossing film to…

Seeing BTS visuals take over a public landmark is the kind of pop culture flex that fans treat like an event, not an ad. When a teaser loops on a screen as iconic as Las Vegas’ Sphere, it turns into a shared “did you see that?” moment, even for people who weren’t looking for K-pop…

SaaS influencer marketing fails when a creator gets a login five days before publishing and the brand expects a credible product story. A polished post cannot hide a shallow product experience. The creator needs enough time, access, and context to form an opinion that helps a buyer decide whether the software fits their work. That…

Reddit is emerging as a meaningful input layer for AI-powered discovery, at the same time that YouTube is showing up disproportionately in Google AI Overviews. For marketers, that combination is a signal that “search visibility” is no longer owned by web pages alone. AI answers reduce the need to click, and that shift is already…

Gravity has raised a US$30.5 million Series A to expand an advertising platform built for AI chatbots, assistants, agents, and search experiences. The round was co-led by Lightspeed Venture Partners and Committed Capital, bringing the company’s reported total funding to US$38.5 million. The funding puts more capital behind a question that AI product developers are…

Comic-Con season always does this thing where fans start treating collectibles like spoilers. A new suit detail, a character combo that feels too specific, even a weird accessory choice can read like a tiny hint about what the next movie is about to pull off. That is the energy around Marvel and Hasbro right now,…