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Mistplay is using mobile gaming as a loyalty mechanic for Sinclair Oil, connecting game play inside a rewards program with incentives that bring customers back to the pump. The campaign is a useful test of a broader loyalty question for marketers: whether brands can create reasons to engage between transactions, instead of relying mainly on…

Baden Bower is under scrutiny after an undercover inquiry found that one of its representatives appeared to offer a paid placement on Forbes LA, one of two websites that Forbes said were unauthorized uses of its name and branding. The inquiry also identified links from pages associated with Baden Bower and Global Recognition Awards to…

There’s a very specific kind of K-pop ad that fans clock instantly: the one that feels like a mini fantasy scene, not a product demo. BTS’s Jin surfing the ocean on a tuna is exactly that kind of visual. It’s meme-ready, screenshot-friendly, and easy to recreate, which is basically the whole point. In South Korea,…

The most valuable paid media asset in a B2B company may already be sitting in its content management system. For years, the division of labor looked simple. Content teams earned discovery through search and social. Paid media teams captured demand with offer-led creative. AI answers, weaker referral traffic and less dependable social distribution are now…

Anthropic has drawn attention for putting machine-readable watermarks into text produced by newer Claude models. But for agencies, the more consequential part of the EU AI Act may sit one paragraph further down the law. Article 50(4) creates a separate transparency duty for deployers of generative AI systems that publish AI-generated or manipulated text to…

The loudest part of BTS’ brand power in 2026 is that it doesn’t always look loud. Instead of a constant group-wide advertising blitz, the group’s commercial presence reads like a careful reshuffle: each member appearing in a distinct lane, with brands using them less like one-size celebrity faces and more like specific cultural archetypes. For…

KOL vs influencer sounds like a vocabulary question. For marketers, it is a budget and trust question. A key opinion leader earns attention through recognized expertise in a field, while an influencer usually earns it through consistent content and an audience relationship. One person can be both, but the reason people listen to them still…

Meta is bringing advertising and account analytics into Meta AI, giving small businesses a conversational way to examine campaign performance, organic content results and audience response. Once connected to a Meta ad account, the assistant can identify strong audiences, find patterns in effective creative, flag ads that may be losing resonance and suggest changes to…

Jo Malone London is showing up where you would not expect a fragrance launch to live: inside a creator-made Fortnite island that already has its own built-in player habits. Instead of asking people to click out to a brand film or “discover” a new scent via a glossy ad, the idea is to let players…

Reddit is testing audio and video versions of select popular posts, letting users choose whether to read or play them inside its iOS and Android apps. The details were outlined in the company’s official announcement. The experiment is early and limited: it applies to select English-language posts in a limited number of communities, and it…