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In this article: A fan birthday party; interactive activities; the retail reward strategy. Pompompurin has spent three decades being the golden retriever with a brown beret that Sanrio fans recognize instantly. For his 30th birthday, Sunway Pyramid in Malaysia is giving those fans somewhere to step into the character’s world, rather than simply browse another…

In this article: A cat casting call; chicken-bucket pet merchandise; fandom beyond the menu. In a city where pets are family members, a cat can be more than a cute face on someone’s camera roll. KFC Singapore is taking that idea into its marketing calendar by inviting the public to help choose a feline brand…

Carat, NBCUniversal and other major agency groups are testing a more automated way to plan and buy media, but the central question is no longer whether AI can recommend inventory. It is who can authorize a decision when that recommendation affects an advertiser’s money. At Advertising Week, agency leaders described an emerging operating model that…

Liquid Death is using AI to bring campaign analysis and action closer together. At Advertising Week New York on October 5, chief media and digital commerce officer Benoit Vatere described a move toward daily retail-media optimization, supported by agency partner Power Digital. The partnership uses Iris, Omega and Creative Affinity, an ecosystem Power Digital detailed…

Meta has added AI-based checks to its ad-review process, focusing on advertisements that appear harmless while directing people to prohibited material outside its platforms. The October 7 announcement describes stronger destination checks, additional scanning and repeat-offender detection. For advertisers, the change is a reminder that ad safety extends beyond the creative visible in a feed.…

OpenAI is rolling out GPT-6 with Intelligent UI in ChatGPT, allowing answers to include interactive elements such as charts, buttons, forms and task-specific tools. The October 7 update applies to the Chat experience and expands the ways people can work with an answer. For marketers, that creates a new context for product comparisons, explanations and…

Disney+ will stream Super Bowl LXI alongside ESPN and ABC, giving Disney another route to deliver its biggest football broadcast to subscribers. The October 7 announcement adds distribution through the entertainment streaming service rather than replacing ESPN’s existing presentation. For marketers, the significance is the number of places the same live event can reach viewers.…

Anthropic has released Claude Haiku 5.5 with lower pricing for the high-volume tasks that sit underneath many AI marketing workflows. The October 7 release targets quick summaries, classification, database queries and customer-support work. The company’s cost claim is substantial, but teams should read it alongside the pricing bands and tokenizer changes. For marketing operations, the…

OpenAI is rolling out GPT-6 with Intelligent UI, allowing ChatGPT to answer with interactive elements as well as text. A response can become a comparison, a visual explanation or a small tool that users operate inside the conversation. The update changes how information is presented, rather than simply adding another way to generate copy. The…

Twitch influencer marketing works differently from a polished product placement on a short-form feed. A streamer is speaking live, chat can respond immediately, and regular viewers often know when a sponsorship feels out of character. That combination makes Twitch useful for brands seeking attention with context, but unforgiving when a campaign treats the creator as…