Validity, a Boston-based leader in marketing automation and data intelligence, has announced the launch of Engage, its next-generation AI email platform. Engage is designed to help marketing teams execute campaigns with greater confidence, speed, and impact by leveraging AI agents that anticipate issues and surface actionable insights throughout the email campaign lifecycle.
The launch of Engage comes as marketers face growing pressure to deliver more effective, personalized campaigns while managing deliverability, compliance, and content quality at scale. Validity aims to address these challenges by drawing on its extensive data network, which processes over 2.5 billion data points daily, to power AI that streamlines decision-making and campaign execution.
Short on time?
Here’s a quick look at what’s inside:
- What is Engage, and what’s new for marketers?
- How Engage’s AI agents support campaign execution
- What marketers should know about AI-powered email
What is Engage, and what’s new for marketers?
Validity has introduced Engage, a new AI-powered email platform built to help enterprise marketing teams launch campaigns with more confidence and efficiency. Engage is designed to identify and mitigate risks before campaigns are sent, enabling marketers to move from insight to action faster and execute consistently stronger campaigns at scale.
The platform is powered by Validity’s industry-leading data network, which processes the majority of global commercial email traffic. This allows Engage to provide AI-driven recommendations and corrections based on a broad, real-world dataset, rather than relying solely on internal campaign data.
How Engage’s AI agents support campaign execution
Engage features four specialized AI agents that work together across every email send:
- Ignite Agent: Automatically flags and fixes rendering, code, and compliance risks before emails are sent.
- Guardian Agent: Monitors subscriber experience and deliverability, helping marketers catch issues early.
- Expression Agent: Generates on-brand copy and variants for subject lines, body content, and calls to action, ensuring emails meet brand standards.
- Insight Agent: Benchmarks performance against competitors and surfaces missed revenue opportunities.
By integrating these agents, Engage aims to reduce manual work, prevent common campaign pitfalls, and help teams act on opportunities more quickly.
Alongside Engage, Validity has expanded deliverability capabilities within the Litmus platform, allowing marketers to view inbox, spam, and tab placement data across recent campaigns. This provides clearer visibility into campaign performance and helps teams identify underperforming sends.
Patrecia Meliana
What marketers should know about AI-powered email
For marketers considering AI-driven email platforms, Engage highlights several key trends and practical benefits:
- Proactive risk management: AI agents can identify and resolve issues before campaigns go live, reducing the risk of deliverability or compliance problems.
- Faster campaign cycles: Automated insights and content generation help teams move from planning to execution more quickly.
- Enhanced content quality: AI-generated copy and variant testing support brand consistency and performance optimization.
- Comprehensive deliverability insights: Integrated analytics provide a clearer picture of where emails land and how they perform, supporting more informed decision-making.
- Scalable access: Validity’s new unlimited pricing model removes seat and usage restrictions, making it easier for teams to adopt best practices and scale innovation.
Validity’s solutions are trusted by tens of thousands of organizations globally, including brands like Amazon, Meta Platforms Inc., Oracle, and Home Depot. The company reports that some customers have achieved up to 100% inbox placement rates and a 15x ROI, with open rates increasing by as much as 150%.
As AI becomes more deeply embedded in marketing workflows, platforms like Engage are positioned to help teams adapt to new expectations for speed, personalization, and campaign effectiveness.
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