Hightouch, a leader in customer data platforms and agentic marketing tools, has introduced Content Assembly—a new AI-powered solution designed to help marketers create on-brand campaign materials using their existing assets, layouts, and brand guidelines.
Short on time?
Here’s a quick look at what’s inside:
- What is Content Assembly, and why does it matter?
- How Content Assembly works for marketers
- What sets Hightouch apart in the CDP and AI marketing space
- What marketers should know
What is Content Assembly, and why does it matter?
Content Assembly is Hightouch’s first dedicated content capability, expanding its vision for agentic marketing. Unlike generic AI content tools that generate creative from scratch, Content Assembly leverages a brand’s existing layouts, creative assets, and guidelines. This approach ensures that every campaign output is consistent, compliant, and ready to ship—reducing the risk of off-brand messaging and streamlining the creative process.
For marketers, this means faster campaign production, less reliance on design teams, and shorter review cycles with legal and brand teams. The tool is designed to help brands move quickly while maintaining control over their creative standards.
Patrecia Meliana
How Content Assembly works for marketers
Marketers can generate campaigns by simply describing what they want to build—such as a promotion or product launch. Content Assembly then:
- Selects the optimal layout from existing templates
- Identifies relevant creative assets from connected systems
- Reviews past campaigns to apply proven messaging patterns
- Incorporates brand guidelines and business objectives
Teams can refine outputs using AI prompts or manual editing, run compliance reviews with custom agents trained on legal and brand standards, and export production-ready HTML or push directly to channel platforms. By grounding outputs in pre-approved assets, Content Assembly enables greater creative velocity and supports personalization across audiences and channels.
What sets Hightouch apart in the CDP and AI marketing space
Hightouch’s Content Assembly is powered by deep integrations with enterprise systems, including cloud data warehouses, DAMs, design tools, and martech platforms. This context layer allows AI to operate with a full understanding of how a business markets, rather than generating content in isolation.
Hightouch is recognized as a leader in the customer data platform (CDP) category, serving brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart. The company’s broader Agentic Marketing Platform gives marketers AI agents that act across data, orchestration, and content—without compromising governance or brand integrity.
What marketers should know
- AI-driven content assembly is gaining traction: Marketers can now automate campaign production while ensuring outputs remain on-brand and compliant.
- Deep integrations are a differentiator: Hightouch’s ability to connect with enterprise data and creative systems sets it apart from generic AI content tools.
- Personalization and speed: By reusing approved assets and templates, marketers can quickly generate campaign variants for different audiences and channels.
- Competitive landscape: Hightouch competes with Segment (Twilio), mParticle, ActionIQ, and RudderStack in the rapidly evolving CDP and AI marketing automation space.
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