Treasure Data has launched Treasure Code, an AI-native command-line interface designed to streamline customer data operations for enterprise brands. The new tool introduces an agentic interface that allows technical teams and AI agents to operate the entire Treasure Data platform as code, aiming to reduce the complexity and resource demands of managing a customer data platform (CDP).
Treasure Code is already seeing rapid adoption, with over a quarter of Treasure Data’s customer base using it within days of launch. The platform targets data engineers, platform teams, marketing operations, and advanced CDP users who need direct, programmatic control over data workflows, customer journeys, and AI systems.
Short on time?
Here’s a quick look at what’s inside:
- What is Treasure Code, and why does it matter?
- How does Treasure Code work for marketers and data teams?
- What are the practical benefits for marketers?
- Where does Treasure Data fit in the CDP landscape?
What is Treasure Code, and why does it matter?
Treasure Code is a new AI-native command-line interface from Treasure Data, a customer data platform provider focused on helping enterprises unify and activate customer data for personalized marketing. The tool introduces an agentic interface that enables both technical teams and AI agents to operate the Treasure Data platform as code, bringing DevOps-style automation and governance to customer data operations.
The launch addresses the growing complexity of CDPs, where brands often manage hundreds of millions of profiles and process trillions of data points. By reducing manual steps and operational risk, Treasure Code aims to help brands manage their data infrastructure with fewer resources and more agility.
Patrecia Meliana
How does Treasure Code work for marketers and data teams?
Treasure Code is built for users who need direct, programmatic control over data, workflows, and AI systems. It provides a command-line interface that supports natural language commands, allowing users to execute tasks such as configuring data workflows, managing customer journeys, and deploying AI agents without relying on complex SQL or traditional CLI syntax.
The tool also integrates with Claude Code for natural-language-driven creation and iteration, enabling AI-assisted workflow development with human verification. This approach is designed to improve productivity and reduce the time required to build and update data operations.
What are the practical benefits for marketers?
For marketers and their technical partners, Treasure Code offers several operational advantages:
- Natural language execution: Users can describe their intent in plain language and generate production-ready SQL, segments, and workflows quickly.
- Code-grade governance: CDP configurations can be managed as version-controlled code, supporting peer reviews and instant rollbacks.
- Unified operations: The tool consolidates fragmented consoles and scripts into a single command layer, automating deployments from development to production.
Early customer feedback highlights the ability to accelerate data operations and empower non-experts to maintain high-quality implementations. This can free up teams for more strategic, high-impact work.
Where does Treasure Data fit in the CDP landscape?
Treasure Data operates in a highly competitive CDP market, alongside vendors like Salesforce Data Cloud, Adobe Real-Time CDP, Twilio Segment, and Tealium. Differentiation in this space often centers on AI capabilities, integration flexibility, and real-time data activation.
With the launch of Treasure Code, Treasure Data is aligning with macro trends in AI marketing automation and first-party data infrastructure. The company’s platform is used by enterprise brands such as Six Flags Entertainment Corporation, Dentsu Digital, and NTT Integration, and processes hundreds of millions of profiles and trillions of data points.
Treasure Code’s rapid adoption suggests strong demand for tools that simplify and automate complex data operations, especially as brands seek to do more with less in a resource-constrained environment.
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