Superhuman has agreed to acquire Rows, a collaborative spreadsheet platform known for connecting business data, automating workflows, and embedding AI into everyday analytics. The move is set to strengthen Superhuman’s all-in-one AI productivity suite, bringing new capabilities for data-driven teams and expanding its European presence.
Short on time?
Here’s a quick look at what’s inside:
- What’s behind Superhuman’s acquisition of Rows?
- How does Rows fit into Superhuman’s platform?
- What does this mean for marketers and teams?
What’s behind Superhuman’s acquisition of Rows?
Superhuman, an AI-powered productivity platform best known for its advanced email and workflow tools, is acquiring Rows to enhance its capabilities in collaborative data analysis and automation. Rows, founded in 2018 and based in Berlin and Porto, has developed technology that connects spreadsheets directly to business tools, enables no-code automation, and integrates an AI data analyst into the user experience.
The acquisition will see the Rows team join Superhuman, further expanding Superhuman’s European footprint and bringing new expertise in data workflows and AI-driven analytics.
Patrecia Meliana
How does Rows fit into Superhuman’s platform?
Rows’ technology aligns with Superhuman’s vision of an AI-native productivity suite. By integrating Rows, Superhuman aims to make sophisticated data tools accessible to teams without requiring deep technical expertise. The combined platform will allow users to move seamlessly from raw data to actionable insights, connecting collaborative work with real-time data analysis.
Superhuman’s suite already includes applications like Mail, Grammarly, Coda, and Go, all unified by intelligent agents. With Rows, the Coda workspace will gain enhanced capabilities for live data integration, automation, and AI-powered analytics—helping teams plan, build, and execute within a single environment.
What does this mean for marketers and teams?
For marketers and business teams, the acquisition signals a continued shift toward AI-native SaaS platforms that streamline workflow automation and data-driven decision-making. Key takeaways include:
- Simplified data workflows: Teams can automate data collection, analysis, and reporting without coding.
- Integrated AI analytics: Marketers gain access to AI-powered insights directly within their productivity tools.
- Enhanced collaboration: The unified workspace supports cross-functional planning and execution, reducing silos between data, content, and operations.
- Broader ecosystem: Superhuman’s integrations with platforms like Salesforce and HubSpot, combined with Rows’ data connectivity, offer more options for connecting marketing and sales data.
As more decisions depend on live data and automation, marketers should watch for new opportunities to leverage AI-driven productivity platforms for faster, smarter execution.
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