Capillary Technologies acquires SessionM from Mastercard in $20M loyalty platform deal

Capillary Technologies, a Bengaluru-based provider of AI-powered loyalty and customer engagement solutions, has announced the acquisition of SessionM, a Boston-based loyalty and engagement platform previously owned by Mastercard, for $20 million. The deal is set to strengthen Capillary’s global presence in the customer relationship management (CRM) and loyalty sector, expanding its reach across retail, hospitality, and consumer brands.

The acquisition includes SessionM’s Czech subsidiary and is expected to close within 180 days. SessionM, founded in 2011, operates a cloud-based platform that enables brands to deliver personalized offers and campaign measurement based on real-time data. The move comes as Capillary Technologies continues to grow its international footprint following its recent stock exchange debut.

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Here’s a quick look at what’s inside:

Deal highlights and strategic rationale

Capillary Technologies’ $20 million acquisition of SessionM marks a notable move in the competitive loyalty and customer engagement market. The transaction involves the purchase of 100% of SessionM’s shareholding from Mastercard, including its European operations. SessionM reported a turnover of $50.5 million in 2025, reflecting its established presence in the sector.

For Capillary, the deal is aimed at enhancing its product suite with SessionM’s cloud-based engagement capabilities, supporting its strategy to deliver more personalized, data-driven loyalty programs for enterprise clients worldwide.

What SessionM brings to Capillary’s platform

SessionM’s technology enables brands to integrate data management, marketing automation, and real-time personalization within a single platform. Key features include:

Personalized offers: Brands can deliver targeted rewards and campaigns based on customer behavior and insights.
Data-driven engagement: The platform supports campaign measurement and optimization using real-time analytics.
Omnichannel support: SessionM serves retailers, airlines, restaurants, and consumer brands, making it a versatile addition to Capillary’s portfolio.
Scalability: The acquisition expands Capillary’s reach in North America and Europe, complementing its existing presence in Asia and other regions.

What marketers should know about loyalty platform consolidation

For marketers, the Capillary-SessionM deal signals several important trends:

Platform integration: Consolidation in the loyalty sector can lead to more unified customer data and streamlined campaign management.
Enhanced personalization: Combining Capillary’s AI-driven tools with SessionM’s real-time engagement capabilities may unlock new opportunities for targeted marketing.
Vendor landscape shifts: As major players acquire specialized platforms, marketers should assess potential impacts on their current tech stack and future vendor relationships.
Focus on measurable outcomes: The emphasis on data-driven loyalty programs highlights the need for clear attribution and ROI measurement in customer engagement strategies.

As the loyalty and CRM landscape evolves, marketers should stay alert to changes in platform capabilities and consider how consolidation may affect their approach to customer retention and engagement.

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