Aurasell has launched an AI-native Go-To-Market Operating System (GTM OS) designed to automate and unify sales and marketing workflows on top of existing CRM platforms. Alongside the launch, the company announced a $30 million seed round led by N47, Menlo Ventures, and Unusual Ventures.
Aurasell’s platform targets mid-market and enterprise revenue teams looking to boost productivity and reduce manual work without the disruption of replacing their current CRM systems. The GTM OS is available immediately and aims to deliver measurable automation benefits within hours of deployment.
Short on time?
Here’s a quick look at what’s inside:
- What is Aurasell’s GTM OS, and why does it matter?
- How does Aurasell’s AI-native overlay work with existing CRMs?
- What can marketers do with Aurasell’s GTM OS?
- Key shifts in AI-native sales and marketing automation
What is Aurasell’s GTM OS, and why does it matter?
Aurasell positions itself as an AI-native GTM platform built for the agentic era of business software. The company’s new GTM OS overlays existing CRM systems like Salesforce and HubSpot, allowing revenue teams to automate research, enrichment, qualification, outreach, and record updates—without the risk or disruption of a full CRM replacement.
The $30 million seed round, led by N47, Menlo Ventures, and Unusual Ventures, signals investor confidence in the growing demand for AI-driven sales and marketing infrastructure. Aurasell’s approach is to meet teams where they are, enabling them to add intelligence and automation at their own pace.
How does Aurasell’s AI-native overlay work with existing CRMs?
Aurasell’s GTM OS acts as a workflow automation layer that sits on top of current CRM environments. It unifies data from internal and external sources—including calls, meetings, emails, web activity, and customer engagement—into a single context layer for AI-powered execution.
Key features include:
- Intelligent workflow automation: Automates repetitive tasks across the GTM cycle.
- Tool consolidation: Replaces multiple point solutions with one AI-native layer.
- Unified context: Activates data trapped in legacy systems for richer insights.
- Enterprise flexibility: Works across complex and custom CRM deployments.
- Rapid deployment: Delivers automation benefits on day one, with no major system changes.
The platform also introduces new features such as a no-code custom agent builder and agentic enterprise search, allowing teams to develop tailored AI agents and navigate GTM data more efficiently.
Valery Moniaga
What can marketers do with Aurasell’s GTM OS?
For marketers and sales teams, Aurasell’s GTM OS offers practical ways to streamline operations and improve productivity:
- Automate lead qualification and enrichment: Reduce manual research and data entry.
- Personalize outreach and follow-up: Use AI to tailor communications and prep for meetings.
- Aggregate and act on signals: Gain instant visibility into customer engagement across channels.
- Forecast and analyze performance: Leverage AI-driven analytics for more accurate sales forecasting.
- Consolidate tools: Minimize the need for multiple niche products and integrations.
Early customer data points to significant operational gains. For example, AVO Automation reported a 70% reduction in manual task time and a 35% increase in sales velocity after adopting Aurasell’s platform.
Key shifts in AI-native sales and marketing automation
Aurasell’s launch and funding reflect broader trends in AI marketing automation and the rise of AI-native SaaS platforms. The company enters a competitive landscape that includes both traditional CRM providers and new AI-first platforms like Attio, Breakcold, Octolane AI, and Clarify.
The move toward overlay solutions—rather than full system replacements—addresses a key barrier for many organizations: the risk and complexity of changing core infrastructure. By offering a flexible, low-risk path to AI adoption, Aurasell aims to help revenue teams automate busywork, unify data, and focus on high-value selling activities.
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