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As automation becomes table stakes in programmatic advertising, Viant is making a sharper claim than most of its peers. The company says its newly launched product, Outcomes, can run digital ad campaigns autonomously across the open internet, optimizing toward business results with little day-to-day human involvement. The launch comes at a moment when advertisers are…

Advertisers chasing the promise of autonomous campaigns now have a new tool to test: AgenticOS, a full-stack operating system from PubMatic designed to execute ad campaigns using intelligent agents instead of manual workflows. This article explores what AgenticOS brings to the table, how it fits into the current AI-advertising landscape, and what marketers should watch…

Creators once built careers on “follows” and “subscribes.” Not anymore. In 2025, the creator-fan relationship is increasingly controlled by algorithmic feeds that prioritize ad revenue over authentic connection. TikTok’s For You Page has rewritten the rules—and Instagram, YouTube, and others are following suit. This article explores the implications of this platform shift for creators and…

After years of legal battles, geopolitical tension, and acquisition rumors, the TikTok drama in the US appears to have reached its next chapter. ByteDance has agreed to divest a major portion of TikTok’s US operations to a consortium of American investors, ending a prolonged standoff with the US government over national security concerns. For marketers,…

Meta has made one of its boldest AI moves to date with the acquisition of Singapore-based startup Manus for a reported US$2 billion. The startup grabbed attention across Silicon Valley last year when it demoed an AI agent capable of handling tasks like job interview prep, vacation planning, and stock portfolio analysis. This article breaks…

When your quarterly reports show flat growth in new markets despite significant investment, the culprit often isn’t your product or pricing—it’s how you’re communicating. Global expansion demands more than translating press releases or duplicating campaigns across borders. The difference between brands that thrive internationally and those that stumble comes down to one skill: the ability…

Social media used to reward the hustle of building a massive following. Not anymore. As platforms double down on algorithmic curation, creators are learning a new truth: follower counts don’t guarantee reach, and engagement doesn’t mean visibility. This article explores the shifting landscape of the creator economy, where algorithms, AI distrust, and fragmentation are forcing…

The late-night Slack ping arrives just as you’re reviewing tomorrow’s product launch script. An employee posted a hot take on immigration policy—tagged with your company logo. Within minutes, Twitter erupts. Your CEO wants a statement by morning, your legal team urges silence, and your customer service queue fills with threats to boycott. This scenario plays…

The beauty industry has reached a saturation point where intuition alone no longer cuts through the noise. With over $100 billion in market value and thousands of brands competing for consumer attention, PR professionals face mounting pressure to justify every dollar spent and every campaign launched. The difference between a breakout product launch and a…

US-based AI startups pulled in a record US$150 billion in 2025, surpassing the previous high of US$92 billion in 2021. This year’s frenzy of deal-making was headlined by megadeals such as OpenAI’s US$41 billion raise and Anthropic’s US$13 billion round. Investors included SoftBank, Andreessen Horowitz, Thrive Capital, and Tiger Global. For B2B marketers, infrastructure buyers,…