Author: admin

The British Fashion Model Agents Association (BFMA) is drawing a line in the digital sand. In its new campaign, “My face is my own,” the group is demanding stronger protections for models against unauthorized use of their likeness by AI tools. This article explores what the petition means for marketers, why image rights in fashion…

Managing a crisis doesn’t require deep pockets – it demands smart planning and resourceful thinking. Small businesses and organizations can build effective crisis management strategies without breaking the bank by focusing on practical, low-cost solutions. Research shows that 40-60% of small businesses never reopen following a disaster, according to FEMA. But with proper preparation and…

A domain name is one of those choices that seems simple until you actually sit down and try to make it. It can feel like naming a child, except you’re also trying to impress search engines, look good on a business card, and avoid spelling disasters. The truth is, a good domain can either open…

Tea brand CHAGEE is turning heads with its latest cross-market collaboration, and it’s not just the product doing the talking. Partnering with collectible toy brand POP MART and its character Hacipupu, CHAGEE has launched a limited-time “Green grape milk tea” alongside an immersive, tennis-themed pop-up campaign that blends beverage culture with lifestyle engagement. This article…

Choosing a name for your business used to mean checking if it looked good on a sign. Now, it starts with checking if the .com is available. Your domain name isn’t just your web address. It’s the foundation of your brand online. If you get it wrong, people can’t find you. If you get it…

What happens when your ad strategy prioritizes platforms your audience doesn’t actually prefer? That’s the tension playing out in Kantar’s Media Reactions 2025 report, a global study combining insights from nearly 21,000 consumers and 1,000 senior marketers across 30 markets. At a time when digital ad budgets are under pressure to deliver real results, Kantar’s…

Canadian non-profit Kids Help Phone (KHP) is tapping into the emotional power of music, specifically The Beatles’ 1965 classic Help!, to amplify the voices of struggling youth in its latest campaign. This article explores how KHP is using a globally recognized song to destigmatize mental health conversations, the data behind the campaign, and what marketers…

Running an online business in Poland is primarily about logistics, efficiency, and customer satisfaction, not just selling products. For many entrepreneurs, outsourcing these tasks to a fulfillment warehouse is the simplest way to scale while keeping operations lean. Let’s explore why fulfillment centers are becoming the go-to option for growing businesses in Poland. Allegro fulfillment…

The Biden administration is reportedly finalizing a landmark deal that could put the TikTok algorithm under American control. This is the engine behind TikTok’s powerful content recommendations and one of the most valuable pieces of its global infrastructure. The proposed agreement, still pending formal confirmation, would shift oversight of the app’s US operations, board structure,…

Financial technology startups face unique challenges when entering the market. Building trust with consumers while navigating complex regulatory requirements demands a sophisticated public relations approach. The fintech landscape has grown increasingly competitive, with thousands of new companies vying for attention from consumers, investors, and media outlets. A strategic PR campaign can make the difference between…