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Accenture’s 2025 Pulse of Change report offers a sharp look into the widening disconnect between C-suite optimism and organizational reality, especially around AI. Based on global surveys of 3,000 executives and 3,000 employees, the report reveals that while 85% of executives plan to increase AI investments, only 42% say their organizations are very prepared to…

CHAGEE is marking its eighth anniversary with a refreshed visual identity and a full-blown regional campaign. The effort offers marketers a compelling look at how brand storytelling, cultural cues, and localized activations can align under one unifying concept. @chagee.id 8 years of tea, culture, and connection — and we’re only getting started 🍵∞ At CHAGEE,…

The fitness and wellness industry has never been more crowded—or more competitive. As a trainer or coach, your technical knowledge and certifications are table stakes, not differentiators. What separates those who struggle to fill their calendars from those who turn away clients is a personal brand that communicates expertise, builds trust, and resonates with the…

Amazon is taking a dramatic turn this holiday season. Literally. The eCommerce giant has revived its “5-Star theater” campaign, bringing actor Benedict Cumberbatch to center stage to perform actual customer reviews as high-stakes monologues. The campaign leans heavily into performance and emotion, using dramatic flair to spotlight mundane but beloved products. From a Toto bidet…

Marketers have spent decades optimizing for Google. But a new study suggests that traditional SEO may no longer be enough. Large language models (LLMs) like GPT, Gemini, and Perplexity are surfacing different answers and different sources compared to Google’s top results. That divergence could reshape how brands show up online. Instead of just optimizing for…

Audi is entering Formula 1 in 2026, but it’s not just showing up for the competition. The company is using motorsport’s global stage as the launchpad for a full-scale brand reinvention, designed to reach younger audiences, streamline internal processes, and redefine the way Audi tells its story worldwide. Unveiled at the Audi Brand Experience Center…

Disney is bringing its annual holiday spirit to life with a new animated short titled A Disney Holiday Short: Best Christmas Ever, directed by Oscar-winning filmmaker Taika Waititi. But this year, the company is going further than just streaming a feel-good story. The short film, now available on Disney+ and online, anchors the entertainment giant’s…

Public perception of the gambling industry remains one of its greatest challenges, with deeply ingrained stereotypes often overshadowing legitimate business contributions and responsible practices. PR professionals working within this sector face the unique task of reshaping narratives that have persisted for decades, balancing commercial objectives with genuine social responsibility. The most successful campaigns don’t simply…

AI isn’t just talking. It’s acting. According to a new McKinsey report, a new wave of AI known as agentic AI is beginning to deliver tangible growth in marketing, sales, and customer operations. These aren’t passive assistants. They’re task-completing, decision-making digital agents embedded into workflows—capable of reallocating budgets, tailoring offers, and rerouting inventory in real…

With less than a year until the FIFA World Cup 2026 begins, adidas has started the party early — not with a press conference, but with a surreal short film featuring Lionel Messi, Trinity Rodman, and Lamine Yamal. Titled LA PREPARACIÓN AMERICANA, the film drops fans into a chaotic world where footballers train in wildly…