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Longacre Square Partners has appointed Whit Clay as its first Chief Executive Officer and named Kate Sylvester Head of the firm’s New York office, formalizing a broader management layer as the special-situations advisory firm continues to expand. The appointments are not a category reset for financial communications. They are more useful as an operational signal:…

B2B companies expanding into Asia Pacific face a familiar problem. The market is not one market. A tech buyer in Singapore behaves nothing like a procurement lead in Jakarta, and a press release that lands in Tokyo can fall flat in Manila. Picking a PR partner who understands both the region and the realities of…

Here’s the actual problem, and it isn’t the one most founders think they have. Singapore doesn’t have a shortage of credible PR agencies. It has the opposite problem: dozens of them, most with real client work, real reviews, and genuinely competent teams. Pick almost any name off a shortlist and you’ll probably get someone who…

Here’s a hypothesis: the PR agency with the biggest media list is not the one a tech startup should hire. That should be the obvious call. And yet founder after founder in Jakarta makes the opposite one, chasing a roster of contacts over a team that actually knows how to tell a startup’s story to…

There’s a very specific kind of football chaos that fans have gotten used to: the free-kick wall goes up, the camera cuts, and someone randomly drops flat on the grass behind the wall like they’re about to start a floor workout mid-match. That “human speed bump” move is meant to block low free kicks, but…

A press conference checklist helps PR teams decide whether a live media event is worth running, then keeps the announcement, spokespersons, logistics, media assets, and follow-up on track. The point is not to create a longer event plan. The point is to make sure journalists get a real story, credible access, usable material, and clear…

Agoda says younger travelers across Asia are forcing loyalty programs to feel less like a ledger and more like a travel companion, with “connected travel experiences” emerging as a new engagement lever. The company outlined these shifts in its 2026 Travel outlook and related sustainability research. The deeper shift is not that points are “dead,”…

The thing about Spider-Man is that he never really leaves the group chat. Even when there is no trailer drop in front of you, the franchise lives in memes, rewatch culture, and the constant online habit of treating New York City as part of the character’s identity. Samsung and Liquid I.V. are leaning into that…

Reddit has a sharper AI problem than the usual platform question of whether answer engines will reduce traffic. The platform is now debating whether the same community data it licenses to AI companies could weaken the ad targeting story it sells to marketers. At Cannes, Reddit executive Roelof van Zwol said the company is actively…

ZetaDisplay has acquired retailmediatools, bringing a Berlin-based retail media SaaS platform into its digital signage and in-store media business. The deal gives ZetaDisplay a stronger software layer for retailers that want to sell, manage, and measure advertising across digital and physical commerce environments. It also shows where retail media is heading: less as a loose…