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The transition from military service to a civilian career is often a difficult stage in a veteran’s life. Of course, the technical skills, discipline, and leadership qualities acquired during service are highly valued by employers. But you need to know how to present them correctly in a civilian context. LinkedIn today is not just an…

As the United States is on the verge of creating a new national privacy law similar to the European Union’s General Data Protection Regulation (GDPR), it’s high time for businesses and marketers to start paying more attention to data and how it impacts consumer privacy. What is the GDPR? Established in 2018, the GDPR is…

In the digital product landscape, marketing Software as a Service (SaaS) solutions requires a different approach compared to physical goods. The unique challenge with SaaS lies not in its intangibility, but in conveying the practical value and application of software that operates primarily in a digital space. For marketers, this means leveraging innovative strategies to…

AI-generated models are no longer a future concept. They are now front and center in high-profile fashion campaigns. But as artificial visuals grow more advanced, marketers are facing new pressure to choose between cost-saving automation and authentic human storytelling. When US Vogue’s August 2025 issue featured a fictional Guess model with exaggerated features, the backlash…

The 2025 HLTH USA Conference gathered the most forward-thinking minds in healthcare to discuss how innovation, empathy, and personalization are reshaping wellness. This year’s event highlighted how technology and patient advocacy are converging to help people not only live longer but live better. The overarching theme was clear: the future of health not only depends…

Frozen food meets cinematic drama in McCain’s latest campaign, which taps into Bollywood’s vibrant storytelling tradition to promote its new globally inspired snacks. The brand just launched two South Asian-style products: Masala Fries and Chili Garlic Potato Bites. Both are now available in Canada under McCain’s new “Flavours of the world” portfolio. But the bigger…

Creating a PR campaign focused on water park accessibility requires careful planning, authentic storytelling, and strong partnerships with advocacy organizations. Water parks that prioritize accessibility through strategic communications build trust with guests, attract positive media coverage, and position themselves as leaders in inclusive family entertainment. A well-executed PR strategy centered on accessibility features and inclusive…

Apple has launched a new global campaign for Mac titled “Great ideas start on Mac”, highlighting creators across disciplines and positioning the Mac as the starting point for world-changing ideas. But the bigger story lies in the voice behind the narration. The spot features the final collaboration with Jane Goodall, who passed away earlier this…

Indonesia is now one of Asia-Pacific’s top breakout markets in mobile apps, according to Adjust’s Mobile App Growth Report: 2025 Edition. The country notched a growth score of 43.1, placing it right behind India (49) and well ahead of global averages. In a year marked by AI-driven targeting, soaring user acquisition costs, and ongoing privacy…

Spotify is officially getting into the generative AI race, but not in the way some might expect. Rather than launching a tool that churns out synthetic songs or voice clones, the streaming platform is aligning with some of the world’s biggest music companies to develop AI tools that prioritize artists, not replace them. Sony Music…