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When a player’s tournament ends, the internet rarely waits for the credits. The conversation just shifts. In Erling Haaland’s case, it shifted into something even more shareable: the instantly recognisable silhouette, the long blond hair, and the kind of “you know it when you see it” visual cue that social teams can remix in minutes.…

A media briefing is a structured session where a company gives selected journalists the context, access, and source material they need to understand a story before deciding whether to cover it. For B2B PR teams, the format sits between a pitch and a press conference: more interactive than an email, but usually more focused than…

In a moment when AI conversations can feel split between hype and fear, Anthropic is leaning into something more human: the messy, emotional questions people ask when they are trying to make sense of new technology. In a new two-minute film, Anthropic frames AI as a tool that should support human curiosity and connection, not…

Nearly every American can hum the “We Are Farmers” melody, even if they cannot remember where they first heard it. That is the kind of brand memory most marketers dream about, and it is also why changing it is risky. In its latest brand refresh, Farmers Insurance is keeping the earworm but flipping the words,…

Gartner has put a sharper number on a problem many brand teams already feel: customers are becoming more comfortable asking general-purpose AI assistants for help than using the chatbots brands built for them. The finding matters because customer service is no longer only a support function. It is part of the brand experience, the retention…

Markifact has launched a hosted Google Ads MCP server that lets marketers connect Google Ads accounts to AI assistants such as Claude, ChatGPT, Cursor, and other MCP-compatible tools while keeping account changes behind human approval. The launch lands in a busy corner of martech: marketers want AI assistants to do more than summarize reports, but…

Burson has appointed Gemma Hudson as CEO of Burson Group Australia and New Zealand, effective immediately, putting a former Johnson & Johnson communications leader in charge of its AUNZ business across Sydney, Melbourne, Brisbane and Perth. Hudson reports to Burson APAC CEO HS Chung and will also oversee the agency’s specialist government relations firms Hawker…

A lot of AI marketing still assumes people want to be impressed by specs. But most people just want the vibe to feel normal: the right pause, the right timing, and an assistant that does not talk over you. OpenAI is leaning into that human expectation with a campaign film built around grandmothers testing GPT-Live,…

Brand colors are supposed to be the easiest part of brand recognition. You see a familiar palette, your brain fills in the rest, and you move on. That is exactly why disputes over “look and feel” can get messy fast, especially when the design is attached to a hype-driven product like a sneaker drop. 7-Eleven…

Media relations is the part of PR that turns a useful company story into credible third-party coverage. It is not just sending a press release, collecting clippings, or trying to be friendly with journalists. For B2B marketers and comms teams, media relations is the operating system behind earned visibility: choosing the right story, matching it…