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LANEIGE is doubling down on franchise marketing and K-pop star power with the global launch of its third-generation Neo Cushion foundation line, fronted by BTS member Jin. The premium beauty brand partnered with Jung von Matt HANGANG to lead the campaign rollout across Asia, the US, and Europe, positioning the refreshed Neo Cushion range as…

As platforms like ChatGPT, Gemini, Claude, and Perplexity become mainstream discovery engines, marketers are being forced to rethink what visibility actually means. Traditional rankings still matter, but AI-generated answers, citations, mentions, and zero-click experiences are changing how brands compete online. At the same time, AI SEO terminology has exploded into a confusing mix of acronyms,…

Techysquad has launched a unified Forex CRM and client onboarding platform aimed at brokerages and prop trading firms that want to consolidate lead management, KYC, and back-office workflows in one system. The release targets a common operational issue in brokerage growth stacks: fragmented tools across CRM, onboarding, and compliance that can slow activation and increase…

Microsoft says Bing has crossed one billion monthly active users, marking a significant milestone for the search engine as AI-driven search behavior continues to evolve. The announcement came alongside Microsoft’s latest earnings results, where search advertising revenue excluding traffic acquisition costs reportedly grew 12% year over year, while Edge browser gained market share for the…

Most B2B marketers enter this debate asking the wrong question. “Micro vs. macro” is typically framed as reach against engagement rate, a trade-off familiar from consumer marketing. But B2B buyers don’t behave like consumers, and the audiences behind follower counts rarely break the same way. A SaaS operator with 4,000 LinkedIn connections where 60% are…

Spotify’s temporary disco-ball app icon sparked a wave of criticism across social media, with users calling the redesign confusing, ugly, and unnecessary. But the backlash may have been exactly the point. The temporary visual change was tied to Spotify’s 20th anniversary campaign, designed to push users toward a nostalgia-focused in-app experience highlighting their listening history,…

Most influencer marketing budgets are built the wrong way. A number gets anchored to last year’s spend, adjusted upward by whatever percentage someone could defend in a planning meeting, then carved into platform-by-platform lines without a coherent framework. The result: brands either underspend in ways that guarantee weak results, or spread budget so thinly across…

B2B influencer marketing has moved well past the experimental budget line. According to TopRank Marketing’s 2025 B2B Influencer Marketing Report, 85% of B2B marketers now incorporate influencers into their strategy, up from 34% in 2020, and 43% of those teams report outstanding program results, a jump of nearly ten percentage points from the prior year.…

Search demand for Digital PR is climbing fast as brands look beyond traditional link building and focus more heavily on authority, credibility, and visibility across search engines, media platforms, and AI-powered discovery tools. According to Glimpse search trend data analysed by Cupid PR, searches for “Digital PR” rose by 192% over the past year, reaching…

Optimizely says annual recurring revenue for its Opal AI agent orchestration offering grew 42% quarter over quarter as customers expanded usage across marketing workflows. The bigger signal is not the growth number alone, but the usage pattern behind it: teams are moving from “AI helps me write faster” to building repeatable agents that execute multi-step…