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Most guides on finding influencers hand you a listicle of platforms and call it a day. That is not useful when you are a B2B marketer trying to reach the CFO, Head of RevOps, or VP of Engineering at exactly the kind of company your sales team has been trying to get in front of…

Later has launched Creator AEO, an offering aimed at improving how brands appear in AI-generated answers by focusing on creator content and third-party conversations rather than only owned-site SEO. The product framing targets a growing marketer concern: discovery is shifting toward large language models and answer engines, but brand teams have limited direct control over…

Search engines are no longer scanning pages for keyword density. They are evaluating whether your website genuinely understands a subject. That shift has made topic clusters one of the most important structural decisions a content team can make. This guide walks through exactly how to build one, from choosing your core topic to publishing supporting…

Attentive has launched Visibility AI, a targeting layer designed to help brands route messages between RCS for Business and SMS based on inbox visibility signals. The release positions the update as a response to a practical problem in RCS adoption: richer messages do not matter if they land outside the primary inbox experience or fragment…

Publicis Groupe is making another major bet on the future of AI-driven marketing infrastructure. The company announced plans to acquire LiveRamp in an all-cash deal valued at approximately US$2.2 billion, positioning the move as a way to accelerate “data co-creation” and enterprise AI transformation. The acquisition signals something bigger than another martech consolidation play. Publicis…

Billie Eilish is bringing her latest tour film into Roblox, transforming the platform’s entertainment hub “The Block” into an interactive concert environment built around her HIT ME HARD AND SOFT tour. The activation blends virtual concerts, gaming, avatar commerce, karaoke, and cinematic storytelling into a single branded experience aimed directly at Gen Z and Gen…

LinkedIn is no longer a passive job board or a place to share company news. It is the primary arena where B2B buying decisions get shaped, and creator content is increasingly at the center of that process. The numbers bear this out. According to the LinkedIn and Ipsos 2025 B2B Marketing Benchmark: The Influence Report,…

Qualtrics has completed its acquisition of Press Ganey Forsta for $6.75 billion. The combination is positioned around expanding Qualtrics’ Experience Management (XM) AI and data platform with what it describes as the scale and depth of Press Ganey Forsta’s healthcare experience dataset. The immediate marketing and CX implication is that healthcare organizations may get a…

Most B2B marketing teams can tell you how many impressions their influencer campaign earned. Far fewer can tell you how many deals it influenced. That gap is not a data problem. It is a framing problem. The tools exist. The CRM integrations are available. The attribution models are built for exactly the kind of multi-stakeholder,…

Zithara.AI is entering the Australian market and says Ernesto Buono Fine Jewellery is its first customer in the region. The company is positioning its product as a unified stack that combines CRM, a customer data platform (CDP), marketing automation, conversational AI, omnichannel messaging, and online reputation management. For marketers, the practical angle is Zithara.AI’s push…