Author: admin

  • Glitches during TikTok’s big US pivot

    TikTok is still recovering from a major infrastructure glitch, just days after announcing a critical step in its US restructuring. The platform’s newly formed US entity, part of its effort to sidestep a nationwide ban, was quickly met with platform-wide bugs tied to a data center outage. For brands and creators relying on TikTok as…

  • BAT secures 7.5 billion won to expand AI-driven brand scale-up

    BAT, a South Korea-based brand scale-up company, has raised 7.5 billion won in Series A funding. The round included major domestic institutional investors such as Hana Securities and K2 Investment, supporting BAT’s push to strengthen its position as a partner for sustainable brand growth. Founded and led by CEO Park Jun-gyu, BAT has evolved from…

  • KnowledgeWork launches partner sales tool for agency and distributor support

    KnowledgeWork, a Japan-based sales enablement startup, has launched “KnowledgeWork for Partner Sales,” a new product designed to support partner and distributor sales teams. Developed in partnership with PartnerProp, the tool combines sales AI and partner relationship management (PRM) features to help companies manage and scale their partner sales channels. The launch comes as more companies…

  • Fibr AI raises $7.5M to expand agentic website personalization

    Fibr AI, a US-based startup focused on website personalization and AI-driven marketing automation, has secured US$7.5 million in seed funding. The round was led by Accel, with participation from WillowTree Ventures, MVP Ventures, and several Fortune 100 operators as angel investors and advisors. Founded in 2023 by Ankur “AJ” Goyal and Pritam Roy, Fibr AI…

  • AI Mode comes to Google Search

    Google is turning Search into a conversation. The company just rolled out the ability for users to ask follow-up questions directly from its AI Overviews, the AI-generated summaries that appear at the top of some search results. Users can now jump into a live back-and-forth with AI Mode, Google’s chat-like experience for deeper questions. On…

  • Indian states consider Australia-style social media ban for children

    India may be heading toward its most serious debate yet on age-based access to social media. Several state governments are now openly studying whether to restrict children under 16 from using major platforms, taking cues from Australia’s recently passed ban. For marketers and platform operators, this is not just another regulatory headline. India is one…

  • Stand Out in Home Design via PR

    The home and design industry has reached an inflection point. Copycat products flood online marketplaces, ad costs climb while returns shrink, and consumers scroll past generic brand messages without a second glance. For marketing leaders at furniture, interiors, and home goods companies, the pressure to break through has never been more intense. Yet the brands…

  • Pinterest layoffs impact 15% of staff as resources shift to AI

    Pinterest is restructuring its workforce as it doubles down on artificial intelligence. The company confirmed it will cut less than 15% of its global workforce, citing plans to reallocate resources toward AI-focused roles, products, and teams. For marketers and platform watchers, this move signals more than another tech layoff cycle. It reflects how mature consumer…

  • Meta is testing a new subscription push that puts AI features behind a paywall

    Meta is testing how far users are willing to go beyond free social media. The company has confirmed plans to trial new premium subscriptions across Instagram, Facebook, and WhatsApp. These plans include access to exclusive features, enhanced controls, and expanded AI capabilities, while keeping core experiences free. For marketers and brand leaders, this is not…

  • The Mom Founder’s PR Playbook: How to Launch Your Parenting Product Without a Big Budget

    You’ve built a product that solves a real problem—one you’ve lived through yourself. Your prototype tests well with local parents, and you know there’s a market waiting. But you’re bootstrapping with limited cash, no PR agency on retainer, and a ticking clock as bills pile up. The good news? You don’t need a six-figure marketing…