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Skincare brand CeraVe has entered the big leagues. Literally. In a newly announced multiyear partnership, CeraVe is now the official skincare and haircare partner of the NBA. With athlete-fronted campaigns, edutainment collabs, and in-game branding built into the deal, CeraVe’s latest move offers a playbook for performance-driven consumer brands looking to break out of traditional…

Spotify is leaning all the way into its brand-meets-education formula. With the debut of “Tunetorials,” Spotify Advertising is turning media strategy lessons into music—literally. This new campaign reframes how-to marketing advice into six original tracks performed by emerging artists. The songs cover topics like building multi-format campaigns, measuring ROI, and leveraging Spotify’s first-party data. Think…

Media attention makes or breaks new AI health tech ventures. The most brilliant medical innovations can fade into obscurity without strategic public relations, while less groundbreaking solutions sometimes capture headlines through masterful PR execution. After working with dozens of health tech founders, we’ve identified the key PR approaches that consistently drive results for new ventures…

There’s a certain kind of founder or marketer who still believes TikTok success requires high-quality production, influencer deals, and a content calendar crafted like a Netflix release slate. Then there’s Serbiz. The Philippines-based hustle marketplace went viral across the Philippines and Vietnam. Not through paid ads or creative agencies, but by simply showing up daily…

The online travel agency Agoda is going all in on creator partnerships. The company has launched its Agoda ambassador program, offering influencers a new way to earn through affiliate commissions, complimentary perks, and potential campaign features. This article explores how the program works, what it signals about Agoda’s marketing strategy, and what travel and hospitality…

Financial technology marketing stands at a turning point as we approach 2026, with artificial intelligence and data analytics reshaping how companies connect with customers. The convergence of traditional financial services with digital innovation has created new opportunities for marketers to reach and engage audiences. Recent data from BCG shows that 89% of fintech companies are…

Singaporeans are known for their hustle, but Nestlé’s KitKat wants to slow things down. With the launch of Break Buddies, a new line of limited-edition plushies, the brand is inviting consumers to hit pause on their daily grind and enjoy a moment of downtime. This article explores how KitKat’s lifestyle-driven campaign taps into the rituals…

AI tools like ChatGPT, Claude, and Llama are increasingly doing more than drafting emails or generating social posts. They’re reshaping how marketers build audience personas, speeding up insights that used to take weeks to gather. But there’s a catch: the more lifelike these digital constructs become, the easier it is to over-trust their output. This…

Financial technology leaders face unique challenges in establishing their professional identity. The fintech sector’s rapid growth and increasing competition make it essential for executives to differentiate themselves through strategic personal branding. Research shows that 82% of consumers trust a company more when its senior executives maintain an active social media presence. For fintech CEOs and…

Social media platforms offer unmatched opportunities to promote lifestyle summits and create lasting connections with attendees. Recent data shows that 72% of event marketers consider social media their most effective marketing channel, with Instagram and LinkedIn leading platform engagement for professional events. The rise of short-form video content has transformed how audiences interact with event…