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OpenAI is pushing deeper into advertising with a broader ChatGPT ads rollout, a beta self-serve Ads Manager, and new performance measurement tools designed for marketers. The company confirmed that its ads pilot will expand beyond the US into markets including the UK, Japan, Brazil, Mexico, and South Korea, while also giving advertisers more direct control…

Rokt has acquired Canal, extending its e-commerce product suite with distributed commerce infrastructure and a curated third-party product catalog. The deal terms were not disclosed, and Canal’s co-founders are expected to join Rokt’s product leadership team. Rokt says the combined offering will help its e-commerce partners broaden product assortment by tapping third-party inventory without taking…

Businesses are rapidly rethinking the software tools they rely on as AI adoption accelerates across departments. A new Software Finder study shows that companies are not just experimenting with AI-powered platforms. Many are actively replacing existing software, consolidating vendors, and reshaping procurement strategies to make room for automation. The findings highlight a growing tension for…

Omnisend has launched Model Context Protocol (MCP), a capability that lets e-commerce marketers access Omnisend insights and workflows from AI tools such as ChatGPT. The goal is to reduce context switching by bringing reporting, recommendations, and campaign execution into the same chat interface many teams already use for planning. MCP is available globally to active…

Most content teams are building in the wrong direction. They write a blog post. Then another. Then another. Each one targeting a slightly different keyword, each one sitting alone like an island in the middle of the ocean. No connections. No context. No structure. Just content for the sake of content. The problem is not…

Instagram is testing a new standalone app called Instants, designed for quick, disappearing photo sharing between close friends. The experiment, currently live in Spain and Italy on iOS and Android, strips social posting down to its basics: one-tap image capture, no camera roll uploads, almost no editing, and 24-hour disappearing content. For marketers, this is…

Retail media is no longer confined to sponsored search placements, display ads, or ecommerce banners. Based on insights from an ADWEEK opinion piece by Elizabeth Marsten, vice president of innovation and growth for commerce media at Tinuiti, the physical store itself is increasingly becoming part of the media layer. It is now powered by shopper…

Showpad has introduced Showpad AI, positioning it as an AI-native revenue effectiveness platform that unifies content management, sales readiness, buyer engagement, and revenue intelligence for field sales teams. The platform centers on “GenieAI” and a data and trust layer intended to ground automation in approved content and first-party company knowledge, with workflows such as a…

Most B2B teams don’t know how much their caution is costing them. The playbook is familiar: gated ebook, SDR outreach, webinar, repeat. No one gets fired for it. But according to Axel Sukianto, VP Marketing at Truescope, it’s quietly draining pipeline every quarter – and the teams running it are often the last to notice.…

Captello has launched Intelligent Scanner, an AI-powered event data capture tool designed to collect and enrich lead information from badges, business cards, QR codes, documents, LinkedIn profiles, and even consent-based live conversations. The product is aimed at reducing manual lead cleanup after events by pushing captured data directly into downstream CRM and marketing automation systems,…