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Analyst relations is the discipline of building credible, useful relationships with the industry analysts who shape how B2B markets are understood. For PR and marketing teams, the practical question is not simply how to “get covered” by Gartner, Forrester, IDC, or a niche analyst firm. It is how to make sure the people advising buyers,…

A media advisory is one of the simplest PR assets to write badly. It looks short, so teams treat it like a calendar notice, a mini press release, or a last-minute email blast. The result is usually the same: journalists cannot quickly tell why the event matters, whether it is worth attending, or what they…

Heineken UK worked with creative PR agency The Romans and Scottish designer Siobhan Mackenzie to create a “soundwave kilt” tied to Scotland supporters and their chant “We’ll Be Coming.” The kilt is framed as a tribute to the Tartan Army and Scotland’s return to the global stage after a 28-year wait, with the details outlined…

John Deere is tying its brand story more closely to American heritage as it looks to stay relevant with younger audiences and less brand-loyal consumers, while still reinforcing trust with long-time fans. The effort shows up in how the company is choosing cultural touchpoints, sports partnerships, and creator-led social content to keep its history present…

LQ Digital analyzed how brands show up in AI search overviews versus traditional organic results, and the overlap is far from guaranteed. The findings point to a fragmented visibility landscape where being strong in classic SEO does not automatically translate to being cited by AI systems. The company detailed the results in its “Same Query,…

HEINZ and Heineken have released a limited-edition six-pack that pairs five Heineken beers with one bottle of HEINZ tomato ketchup, turning an already common at-home pairing into an official co-branded drop. The companies framed the collaboration as recognition of an existing consumer habit rather than an attempt to create a new ritual, leaning on scarcity,…

A PR report should do more than list media coverage. For B2B marketers and communications teams, the real job is to explain what the coverage changed: who saw the story, whether the right message landed, which outlets mattered, and what the next campaign should do differently. That matters more now because journalists are under pressure…

Digital PR is the work of earning online visibility through credible third-party coverage, useful data, expert commentary, and assets that people want to cite. For B2B teams, it sits between public relations, SEO, content marketing, and brand strategy: the goal is not just to get mentioned, but to become part of the evidence buyers, journalists,…

Freelancers are adopting AI to move faster on creative and client work, but much of the time drain still sits in the document and payment workflow that surrounds billable output. In a 2026 survey of 397 freelancers, Smallpdf found respondents still lose an average of 204 hours a year to admin and paperwork even with…

Scoot has rolled out Spider-Man-themed flights across two aircraft as part of a collaboration tied to Spider-Man: Brand New Day, which opens in Singapore on July 30. The airline is running the themed experience from June 30 to Sept 13, spanning both in-flight touches and Changi Airport Terminal 1 check-in installations, with details outlined in…