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Tree service professionals across the United States face a common challenge: standing out in an increasingly competitive marketplace where customers typically research multiple companies before making hiring decisions. Digital marketing has become essential for these businesses, with 95% of consumers reading online reviews for local services before purchasing. Recent Hibu reviews from landscaping and tree…

Holiday shopping may be starting earlier every year, but not everyone is on board with the shift. According to McKinsey’s latest ConsumerWise survey, Gen Z consumers in the US are sticking with tradition: nearly one in five say Black Friday is still the true start of the holiday shopping season. That’s a notable contrast from…

After debuting its cinematic campaign “The Butler Did It” in Singapore last year, Raffles Hotels & Resorts is doubling down on its storytelling formula. This time, it’s taking the signature butler into the opulent world of Raffles London at The OWO. Shot inside the storied Old War Office, once the domain of Winston Churchill and…

Public relations teams stand at the forefront of protecting and promoting responsible practices in marketing technology. As consumer data becomes increasingly central to marketing operations, PR professionals must balance innovation with ethical considerations, transparency with privacy, and growth with social responsibility. Recent studies show that 71% of consumers trust brands less than they did a…

When a couture house collaborates with a streetwear staple, you expect something bold. But Valentino just raised the bar, launching its new Vans sneaker collection with a fully AI-generated campaign that blurs the line between fashion and futuristic storytelling. This article explores how Valentino is using AI to reimagine product campaigns, what it says about…

They have been called ugly, creepy, and irresistibly cute. Either way, you have probably seen Labubu, the plush, pointy eared elf from Chinese toy maker Pop Mart that has become a viral collectible worldwide. The toy’s cultural pull is staggering. Celebrities from Rihanna to Blackpink’s Lisa have flaunted them, while global fans queue for hours…

Global fashion giant UNIQLO is leveling up its art-meets-retail playbook. The company just named pop-art provocateur KAWS as its first-ever artist in residence, moving beyond one-off product drops to a deeper, multi-channel creative partnership. This article explores how the move repositions UNIQLO’s cultural strategy and what it signals to marketers navigating branded collabs, experiential retail,…

Public relations plays a vital role in showcasing technological advancements and unique features in the gaming industry. As virtual reality, augmented reality, and blockchain reshape gaming experiences, PR professionals must adapt their strategies to effectively communicate these innovations to players and media outlets. The gaming sector’s rapid growth – with the global market reaching $347.7…

Standard Chartered is going big on emotional storytelling. With its new global brand platform, “Now is your time,” the bank aims to reframe how it shows up in the lives of clients, not at the finish line, but right at the moment they decide to leap. The campaign, developed by Leo Burnett Singapore, moves away…

Southeast Asia’s e-commerce boom has been a wild ride. Hypergrowth, pandemic surges, and now a return to something more grounded. But while the growth has cooled, the opportunity is still massive. This article explores Cube’s recent report on how the region’s online shopping ecosystem has evolved, why the current phase marks a strategic turning point,…