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Netflix is asking viewers one big question to start the year: What next? But instead of a traditional teaser, the streaming giant is turning to the stars. Its latest campaign, “Discover your future,” invites users into a digital tarot reading that mixes mysticism with personalized streaming picks. At the heart of the experience is a…

Loyalty programs have long carried a reputation: complicated tiers, fine print, and perks that only show up after your tenth business trip. Marriott International is betting that it’s time to break that perception. With help from BBH Singapore, the brand has launched “Loyalty’s just that easy,” a new regional campaign positioning Marriott Bonvoy as accessible…

Corporate transformations fail at alarming rates—not because the strategy is wrong, but because the people executing it never bought in. When a mid-sized technology company announces a merger or restructure, the communications function becomes the single most critical lever for success or failure. The difference between a 20% voluntary exodus and a smooth integration comes…

In a landmark agreement, TikTok has been named FIFA’s “Preferred Platform” for the FIFA World Cup 2026. This is the first time any social media company has earned that status. The deal will turn TikTok into a central destination for behind-the-scenes content, creator collaborations, and real-time match coverage throughout the 48-team tournament. For marketers, the…

CES 2026 brought together innovators from around the globe, showcasing technology that doesn’t just dazzle, but promises to reshape how we interact every day. For brands navigating tech PR, the event offered key insights into emerging trends that are changing the way companies tell their stories and engage audiences.  What does this mean for communications teams? CES 2026 reinforced a clear PR takeaway: innovation alone…

Threads, Meta’s text-first social app, is experimenting with in-message games. The first prototype, a basketball game that lets users swipe to score hoops, was recently spotted by app researcher Alessandro Paluzzi. A Meta spokesperson confirmed to TechCrunch that the feature is being tested internally but is not yet available to the public. While the in-chat…

If you’re still thinking about AI as a chat tool or product recommender, Spangle AI wants to change that. The Seattle-based startup, founded by former Amazon execs, just closed a US$15 million Series A round to build what it calls the “agentic infrastructure” for e-commerce. Backed by NewRoad Capital Partners and returning investors like Madrona…

WP Engine, a major WordPress hosting and digital experience platform, is doubling down on editorial innovation by acquiring longtime agency partner Big Bite—a UK-based WordPress agency known for building newsroom platforms and custom editorial tools for media brands. The move marks a strategic product shift: Big Bite will wind down its agency business and become…

Martech venture builder Brave Connective Holdings Inc. (BCHI) is joining forces with global innovation platform Plug and Play to supercharge its regional expansion and product roadmap. The move signals BCHI’s intention to fast-track innovation across its multi-brand ecosystem, linking local enterprise needs with international startup talent and tech. For marketers keeping an eye on emerging…

Microsoft’s ceo Satya Nadella is taking a clear stance on the AI discourse: stop calling it slop and start calling it scaffolding for human potential. In a recent blog post, Nadella called on the tech industry to reframe its thinking around AI. Rather than seeing the technology as a threat to white-collar jobs or a…