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Singapore Airlines is changing how customers redeem rewards, and the ripple effect goes far beyond seat upgrades. Starting 1 November 2025, KrisFlyer members will need more miles for certain premium cabin redemptions. At the same time, the airline is introducing a new “Access redemption” category, which offers more seat availability but at mileage rates that…

Google Analytics stands as one of the most powerful tools for understanding website performance and user behavior. This comprehensive analytics platform provides detailed insights into how visitors interact with your website, what content resonates with them, and which marketing channels drive the most valuable traffic. Since its transition to Google Analytics 4 (GA4), the platform…

Cyprus and the United Arab Emirates (UAE) are top of mind for global founders. Both jurisdictions offer founder-friendly tax regimes, rapid company registration, and strong infrastructure for digital businesses. But as accessible as they may seem, actually incorporating in either location often reveals a tangle of paperwork, tight compliance rules, and tricky banking timelines. That’s…

The solo travel market is no longer a niche. A new report from Scoot, “Unpacking the Solo Travel Trend”, reveals that nearly 40% of the airline’s 2024 bookings were for single passengers, underscoring a regional shift in how people approach travel. The whitepaper, based on survey data from 5,000 respondents across five Asia-Pacific (APAC) countries,…

Taylor Swift and Travis Kelce’s relationship has been a headline-generating machine since day one, but now it’s entered full fairytale territory. The couple recently announced their engagement via Instagram, cheekily captioning the post: “Your English teacher and gym teacher are getting married.” Within hours, Swifties were lighting up the internet, and brands were right there…

Last week, I caught myself doing something that surprised me. Despite growing up with Miley Cyrus, Bruno Mars, and Taylor Swift hits, I created a playlist of 90s music—Westlife, The Beatles—and found the simplicity of these tracks oddly comforting in a way today’s auto-tuned music just isn’t. The thing is, I don’t think I’m alone…

The toy and game industry thrives on creating excitement and anticipation for new product launches. A well-executed public relations strategy makes the difference between a successful product launch and one that fails to gain traction in the market. Recent data shows that the global toy market reached $104.2 billion in 2022, demonstrating significant opportunities for…

If you’re still planning media channel by channel, you might be doing it wrong. The Trade Desk’s new report, “The Untapped Opportunity of Omnichannel”, backed by neuroscience and behavioral research, finds that omnichannel campaigns consistently outperform traditional multichannel approaches across nearly every key metric. This article explores the latest findings from The Trade Desk and…

With more than 15 years in B2B communication, David Friedman combines strategic thinking with technical understanding. He has created premium inbound content for technical Nordic brands such as Smartoptics, in collaboration with agency Crescando, and IT consultants including Columbus. For security group Gunnebo, he has written internal and executive communications, contributing to intranet, LinkedIn, and…

Health technology companies face unique challenges when managing crises, from AI system failures to data breaches that affect patient care. Recent statistics show that 82% of healthcare organizations experienced some form of cyber incident in the past year, while AI-related errors in medical applications rose by 45%. The stakes remain exceptionally high – a single…