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IP collaborations are no longer just co-branded merchandise or logo swaps. The strongest campaigns today treat intellectual property as a platform for storytelling, product design, and even behavior change. From gaming integrations to physical collectibles and immersive experiences, these examples show how brands are rethinking what it means to “collaborate” in a content-driven economy. This…

YouTube is sharpening its focus on livestreaming, rolling out a set of updates designed to help creators maintain engagement during peak moments while unlocking new monetisation pathways. At a time when live content is becoming more community-driven and interactive, YouTube’s latest moves signal a shift toward protecting real-time engagement rather than interrupting it. For brands…

Skechers is doubling down on a familiar face, but with a broader ambition. The footwear brand has renewed its partnership with Thai actor and model Nattawin Wattanagitiphat, better known as Apo, for a third consecutive year. This time, the move goes beyond continuity. It marks a strategic expansion into a full Asia Pacific ambassador role.…

Search is no longer just about blue links. AI tools like ChatGPT, Gemini, and Perplexity are reshaping how users discover information by summarizing answers directly instead of sending traffic to websites. The shift is already measurable. An analysis of over 10 million keywords between January and November 2025 shows that Google AI Overviews now appear…

Done.ai has launched Done CRM, positioning it as the first module in its broader Done OS platform for small and midsize businesses. The company is rolling access out in phases, starting with waitlist members and expanding onboarding as capacity scales. The announcement matters less as “yet another CRM launch” and more as a platform bet:…

AI-powered search is reshaping travel discovery faster than most hotel marketers realize. Here’s what’s changing, what it means for your visibility, and the specific actions travel brands need to take now to appear in AI-generated travel recommendations. Travelers have always asked people they trust for recommendations. For decades, the internet democratized that process — TripAdvisor,…

Springbig has launched AI Audience Builder, a feature that lets marketers create customer segments using natural-language prompts instead of manual filters and logic. The company says the capability is available now to all platform subscribers. For regulated retailers, the promise is straightforward: reduce the time and expertise required to build segments so campaigns can ship…

5WPR Research Division  |  April 15, 2026 The U.S. sports betting and online gaming industries collectively spent $3.9 billion on advertising and marketing in 2025, making gambling one of the top five advertising categories on American television for the third consecutive year. Today, 5WPR is publishing the Gaming Trust Index — the first annual study…

Buying the right domain can give your SEO strategy a serious head start. Instead of building authority from scratch, many marketers choose to buy expired domains that already have backlinks, traffic, and search engine trust. Platforms like Dynadot’s marketplace make it easy to explore an active expired domain auction, where previously owned domains with real…

Zell has raised €500,000 (about $550,000) in pre-seed funding to build an AI sales management platform that automates coaching and sales workflow execution. The company says it will use the round to grow commercially, expand the team, improve its AI engine, and support broader expansion across Europe. The raise is small by software standards, but…