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Financial institutions face mounting pressure to connect with digital audiences through social media, where attention spans shrink and content expectations soar. Recent data shows 89% of banks now rank social media as a core marketing channel, recognizing its power to build trust and drive engagement. The social landscape continues shifting toward video-first content and authentic…

Most commercial real estate (CRE) decisions rely on fragmented and outdated data, and investors know it. Realmo, a new player in the property analytics space, wants to change that. The company has launched a Location Insight feature designed to help CRE stakeholders better evaluate a property’s real potential. By using interactive maps layered with foot…

AI tools are everywhere in marketing, but most teams are still just scratching the surface. That is the takeaway from a recent survey by Fractl and Search Engine Land, which gathered responses from over 1,000 marketers and consumers. The study aimed to understand how AI is reshaping content discovery, strategy, and consumer trust in the…

Hans Bunes has spent over two decades helping Fortune 500 companies and emerging B2B tech firms solve a problem most don’t realize they have: they’re chasing the wrong customers. As co-founder of Bunes & Ferenczi, a boutique advisory service based in Stockholm, Hans specializes in using AI and machine learning to help companies identify their…

Creating meaningful connections through lifestyle events requires more than just stunning visuals and clever marketing. Today’s event professionals must master the art of cultural sensitivity to build authentic relationships with diverse audiences. Recent studies show that 76% of consumers are more likely to support brands that demonstrate genuine cultural understanding, while 72% will actively avoid…

Kathy McGovern knows the frustration of being promised AI solutions that don’t deliver. As Vice President of Product at Access Development, she oversees email marketing campaigns that reach millions of users monthly—but with a unique twist that most AI tools can’t handle. Access Development operates what the company describes as North America’s largest private discount…

HI-CHEW is doubling down on gamified brand engagement. The Japanese candy brand is back in Fortnite Creative for its third year running. This time, it brings mini-games, collectible rewards, and a creator competition designed to turn fan experiences into permanent branded maps. Powered by Super League and executed alongside agency Carmichael Lynch, the campaign runs…

The fitness industry faces unique challenges when crisis strikes. From sudden closures during the COVID-19 pandemic to equipment malfunctions and health emergencies, gym owners must prepare for various disruptions that can impact operations and member trust. Recent data shows that fitness centers with crisis management plans reduce incident likelihood by 60% and respond more effectively…

Artificial intelligence, especially generative AI, has gone mainstream faster than any previous technology and is reshaping industries from media to medicine. Booking.com’s Global AI Sentiment Report 2025 shows just how deeply consumers are engaging with AI and how skeptical they remain about trusting it. The report, based on a survey of more than 37,000 people…

Social media marketing for wellness and fitness brands requires a precise mix of authenticity, community engagement, and strategic content delivery. Video content now drives 86% higher conversion rates on landing pages, while user-generated content builds trust and credibility faster than traditional marketing methods. The most successful fitness brands combine these elements through targeted challenges, compelling…