Category: Uncategorised

Korean marketing platform BOOSTERZ has raised US$25.4 million in a fresh funding round to accelerate its hybrid business model, which blends media buying, brand marketing, and equity investment into a single offering. A subsidiary of publicly listed FSN, BOOSTERZ isn’t a household name for global marketers — yet. But with its roots in performance marketing…

Retail media and CPG marketing are going through another shakeup. SPINS, a US-based analytics provider known for its deep datasets in natural and wellness categories, has acquired commerce intelligence startup MikMak. With the merger, SPINS aims to bridge a persistent data gap that plagues most retail marketers: how to track and optimize the full path…

Agent-powered commerce is no longer just a future-facing concept. At this year’s National Retail Federation (NRF) conference, Google introduced the Universal Commerce Protocol (UCP), an open standard designed to let AI agents manage every part of the shopping journey. Supported by Shopify, Etsy, Wayfair, Target, and Walmart, UCP aims to remove the friction between brands…

At CES 2026, Disney took the wraps off a fresh suite of advertising solutions, all built to help marketers move faster, learn more, and create smarter. From creative automation to vertical video, the showcase was designed to prove that Disney isn’t just selling ad inventory anymore. It’s selling an integrated performance engine. This article explores…

The pressure to scale content production while maintaining expert credibility has never been more acute. Content directors face an impossible equation: triple output, hold budgets flat, and somehow preserve the nuanced insights that separate authoritative thought leadership from algorithmic noise. AI tools promise relief, but most deliver generic drafts that strip away the very expertise…

Gmail just got a serious AI upgrade. Google is introducing a suite of features aimed at making inboxes more intelligent and efficient, from a personalized AI Inbox to natural-language search with AI Overviews, and a new Proofread tool that rivals Grammarly. These changes mark a major evolution for the 3-billion-user platform. For marketers and communicators…

Anthropic, the AI company behind the Claude chatbot family, is reportedly set to raise another US$10 billion at a pre-investment valuation of US$350 billion. That figure nearly doubles its previous valuation just three months ago, marking one of the most aggressive growth stories in the generative AI market to date. This article explores what is…

Roblox just took a major step toward age-gated safety by globally enforcing mandatory age verification for anyone who wants to use chat features. What started as a test in select markets has now expanded across the board, making Roblox the first major online gaming platform to require facial age checks for communication access. This article…

The supplement industry faces a credibility crisis. With FTC scrutiny intensifying and 59% of consumers demanding proof before purchase, PR managers must shift from hype-driven campaigns to evidence-based storytelling. The difference between a launch that earns media dismissal and one that drives 25% sales growth often comes down to how well you communicate clinical validation.…

The latest IP crossover in mobile gaming might just be the grittiest yet. PUBG MOBILE has teamed up with Peaky Blinders, the acclaimed British crime drama, to bring the Shelby family straight into the battleground. Running from January 9 to February 5, 2026, the partnership includes themed skins, emotes, vehicles, weapons, and even a Thomas…