Category: Uncategorised
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The New Corporate Communications Playbook
Twenty percent turnover. Fifteen percent budget cuts. A C-suite demanding measurable ROI while stakeholders scrutinize every sustainability claim and AI decision through digital megaphones. If you’re leading corporate communications in 2026, you’re not just managing messages—you’re navigating a high-stakes transformation where hybrid workforces, transparency demands, and digital-first channels have rewritten every rule. The playbook that…
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How Ardath Albee builds B2B buyer personas that actually work
Most B2B marketers assume they know their buyers. Ardath Albee makes them prove it. As CEO of Marketing Interactions, Ardath has spent over 30 years challenging companies to move beyond surface-level buyer personas built from assumptions and demographics. Her approach is rigorous: 30-minute stakeholder interviews, 10-12 customer conversations, external research across industry forums and LinkedIn…
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Fractional CMO Laura Moore: “My goal is to get myself out of a job”
Most fractional CMOs build dependency. Laura Moore does the opposite—she designs nine-month exits. Laura Moore founded Find the Foxx in January 2025 with an unconventional premise: she actively works to become unnecessary. As a fractional CMO working with startups, she doesn’t just provide strategic guidance—she builds systems designed to outlive her engagement. “My goal is…
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Digital PR for Beauty Brands: Social Storytelling Wins
The beauty industry has reached an inflection point where traditional press releases and media kits gather dust while TikTok tutorials rack up millions of views overnight. For marketing directors at indie skincare brands, the pressure to scale social presence without burning through ad budgets has never been more intense. The brands winning today—Glossier, Fenty Beauty,…
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OpenAI eyes US$100B raise at US$830B valuation
OpenAI is reportedly planning to raise as much as US$100 billion in fresh capital, potentially pushing its valuation to a staggering US$830 billion. If successful, the round would make OpenAI one of the most valuable private tech companies in history, surpassing the likes of SpaceX and placing it in the orbit of Big Tech incumbents.…
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Meta bets big on ‘Mango’ and ‘Avocado’ AI models
Meta is rolling the dice again in the AI arena, this time with code names straight out of a fruit bowl. According to a report from The Wall Street Journal, the company is developing two major generative AI models: Mango, focused on image and video, and Avocado, a large language model aimed at improving text…
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Crisis Communications For Blockchain Under Regulatory Scrutiny
When a regulator’s inquiry lands in your inbox at 2 a.m., the clock starts ticking on your company’s valuation, your token price, and your career. In 2025, the regulatory environment shifted from reactive enforcement to structured frameworks that expect operational maturity—and your first public statement is no longer just PR, it’s evidence of control. Supervisory…
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OpenAI just added rules for how ChatGPT talks to teens
As AI adoption continues to surge, OpenAI is now drawing stricter boundaries around how its flagship chatbot, ChatGPT, engages with users under 18. The company’s latest move adds concrete behavioral guidelines for teen interactions and introduces educational resources for parents and families. This article explores what’s in the updated Model Spec, what it signals about…
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Paramount sharpens its WBD takeover offer with all-cash bid and Ellison’s backing
Paramount’s campaign to acquire Warner Bros. Discovery (WBD) just got personal. This week, Paramount Skydance revised its all-cash bid of US$30 per share by attaching a US$40.4 billion personal guarantee from Oracle founder Larry Ellison. The move is designed to silence criticism over financing and push the WBD board to reconsider its earlier rejection of…
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OpenAI admits prompt injection may never be solved
OpenAI is making bold claims about improving AI browser security, but it’s also being unusually honest about the long-term risk that prompt injection poses to systems like ChatGPT Atlas. In a detailed new blog post, the company revealed that prompt injection—where attackers embed hidden commands into websites, emails, or docs to hijack AI agents—is not…