Category: Uncategorised

Courier Health has raised US$50 million in Series B funding to expand its CRM platform for life sciences teams. The round was led by Oak HC/FT, with continued backing from Norwest Venture Partners and Work-Bench. The funding follows a US$16.5 million Series A in 2024 and brings publicly disclosed funding to about US$70.5 million. Courier…

Vaseline is sponsoring nipples and somehow it makes perfect marketing sense

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Vaseline has taken one of running’s most awkward and under-discussed issues and turned it into a full-scale global marketing platform. At the 2026 TCS London Marathon, the brand positioned itself as the “Official Nipple Protector,” leaning into a real, widely experienced problem that most brands avoid talking about. This article explores how Vaseline’s “Nipple Sponsorship”…

Dentsu revamps dentsu.connect for agentic AI marketing workflows

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Dentsu is making a clear bet on where marketing operations are heading next. With the latest evolution of dentsu.Connect, the company is positioning itself for a future where AI agents do more than assist, they actively orchestrate workflows across the entire marketing lifecycle. This article explores what dentsu’s updated platform actually does, how its agentic…

Why marketers are outsourcing link building and how Bazoom fits in

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Let’s face it, link building is a grind. While it remains one of the most powerful levers in SEO, getting quality backlinks takes time, relationships, and constant upkeep. For agencies juggling multiple client campaigns, it is one of the hardest services to scale. That is why white label link building has taken off. It lets…

Mobly launches an AI-native platform to tie event marketing to pipeline

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Mobly has launched an AI-native platform designed to help B2B teams run field and event marketing with more real-time visibility, faster follow-up, and clearer attribution to pipeline outcomes. The product packages event selection, activation management, lead capture and enrichment, automated follow-up, and performance analytics into a single workflow intended to function as a system of…

AI is pushing CMOs into full growth accountability mode according to Forrester report

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Artificial intelligence is not replacing the Chief Marketing Officer. It is raising the stakes of the role. That is the core takeaway from Forrester’s latest report, “The AI CMO,” which reframes how marketing leadership is evolving in an AI-driven environment. Instead of focusing on campaign execution and performance metrics, CMOs are being pulled deeper into…

Social proof stacking: how PR, content, and paid growth shape AI-era visibility

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Social proof is no longer just a vanity metric. It is becoming a distribution engine that directly impacts how brands are discovered, trusted, and even cited by AI systems. For B2B marketers and PR professionals, this shift is not theoretical. It is already shaping how content travels across platforms and into AI-generated answers. This article…

Why Reddit is becoming the most valuable visibility channel in the LLM era

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Search behavior is shifting in ways most marketers are still underestimating. Now, it is no longer just about ranking on Google. Increasingly, visibility depends on whether your brand shows up in AI-generated answers. And those answers are pulling heavily from one place: Reddit. This article explains why Reddit is becoming one of the most important…

Braze rolls out agentic AI tools and creative workflow features for marketers

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