Category: Uncategorised

If you’re still designing campaigns with Millennials and Gen Z in mind, it’s time to widen your lens. A new generation is quietly growing in size, influence, and spending power, and marketers who wait too long to understand them risk falling behind. This article explores who Generation Alpha is according to McCrindle’s study. It analyzes…

AI search startup Perplexity has rolled out a new campaign featuring an unlikely yet strategic duo: Formula 1 champion Lewis Hamilton and absurdist comedian Eric André. Framed as a short film titled The Garage, the clip highlights how curiosity powers both excellence in sport and breakthroughs in technology. While many AI brands lean on product…

Sephora has officially declared the holiday season open, with none other than Mariah Carey leading the charge. The beauty retailer’s latest campaign builds on the singer’s annual “It’s time!” tradition, reimagining her festive kickoff in a glitzy branded rollout. This article explores how Sephora is leveraging cultural nostalgia and celebrity power to boost holiday engagement,…

Financial institutions face a persistent challenge: how do you make money management compelling enough to change behavior? Traditional financial education—dry tutorials, lengthy PDFs, and static dashboards—fails to capture attention in an age where users expect interaction, feedback, and reward. The answer lies in gamification, which transforms financial literacy from a chore into an experience worth…

Marketing teams are changing. AI is no longer used only for small tasks. It is starting to act as a part of the team. This change is explained in Microsoft’s 2025 Work Trend Index, a study based on 31,000 workers across 31 countries​. The report shows that AI “agents”—systems that can plan, act, and complete…

In the age of algorithmic newsfeeds and AI-generated misinformation, Reuters is making a bold brand statement: trust is not negotiable. The global news agency has launched a new brand campaign titled “Pure news, straight from the source”, which uses generative AI not to produce journalism, but to visualize how distorted information spreads when it strays…

The event marketing world has reached an inflection point. What worked two years ago—standard booths, generic agendas, passive attendees—no longer cuts through the noise. Today’s event professionals face a different reality: audiences expect experiences tailored to their interests, technology that feels natural rather than forced, and engagement opportunities that extend beyond a single day in…

Gentle Monster just turned its Fall 2025 eyewear drop into a cinematic horror experience, and it’s far more than a Halloween gimmick. This article explores how the Korean brand teamed up with actor Hunter Schafer and director Nadia Lee Cohen to create THE HUNT, a one-minute campaign film that riffs on horror tropes to deliver…

Coca-Cola has long been synonymous with iconic Christmas advertising, but its latest move into generative AI territory is leaving many fans cold. The beverage giant’s 2025 holiday campaign, built with the help of AI studios Silverside and Secret Level, has been met with criticism for ditching festive nostalgia in favor of poorly animated critters and…

AI is transforming how professionals handle legal documents, and marketing teams are getting in on the action. Tools like ChatGPT, Claude, and Microsoft Copilot are being used to speed up everything from drafting NDAs to reviewing partnership agreements. But while these AI tools are helping professionals move faster and cut costs, they’re also introducing fresh…