Category: Uncategorised
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UpScrolled hits 2.5M users amid TikTok exodus and censorship backlash
UpScrolled, a rising social app claiming to embrace “all voices,” has reportedly crossed 2.5 million users globally, just months after launching. Founder Issam Hijazi announced the milestone during Web Summit Qatar, attributing the app’s growth to backlash against established platforms — and more recently, TikTok’s U.S. ownership shakeup. This article explores how UpScrolled is capitalizing…
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Eagle Eye wins multi-year Wakefern AI contract for personalized loyalty at scale
Eagle Eye, a provider of AI-powered loyalty and promotions technology, has secured a substantial multi-year contract with Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the US. Wakefern will deploy Eagle Eye’s AIR platform and AI-powered personalization solutions across its banners—including ShopRite, Price Rite Marketplace, The Fresh Grocer, and others—aiming to deliver real-time, data-driven…
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Aurasell adds AI-native GTM OS overlay for CRMs, raises $30M seed
Aurasell has launched an AI-native Go-To-Market Operating System (GTM OS) designed to automate and unify sales and marketing workflows on top of existing CRM platforms. Alongside the launch, the company announced a $30 million seed round led by N47, Menlo Ventures, and Unusual Ventures. Aurasell’s platform targets mid-market and enterprise revenue teams looking to boost…
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Firefox will let you block all generative AI features
Firefox’s next big browser update isn’t just about performance or design — it’s about user control. Starting February 24, Firefox 148 will introduce a built-in toggle to block all generative AI features, current and future. For marketers and digital teams, this marks a significant fork in the browser landscape: one that reflects a growing divide…
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When the Kitchen Catches Fire: A Field Guide to Restaurant Crisis Communications
You’ve been there—it’s 11 PM on a Tuesday, you’re finally wrapping up inventory, and your phone lights up with a Google alert. A customer just posted a video of a hair in their pasta, and it already has 40,000 views. Your stomach drops. By morning, your reservations are down 25%, and the owners are calling…
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What Snowflake’s OpenAI deal signals about the enterprise AI landscape
The enterprise AI race is gaining pace, and Snowflake just placed another hefty bet. The cloud data platform has signed a US$200 million multi-year deal with OpenAI, designed to integrate OpenAI’s models directly into Snowflake’s data infrastructure and product suite. This article explores why Snowflake is partnering with multiple top-tier AI labs, what the move…
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TikTok usage rebounds after US ownership shift, but cracks remain
TikTok has regained much of its daily user base in the US after a brief drop tied to privacy concerns and a data center outage. But the episode highlights lingering platform risks — and fresh opportunities for rivals like UpScrolled and Skylight Social. This article explores how TikTok’s post-ownership turbulence impacted user behavior, what it…
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Evertune adds AI retargeting via Index Exchange and The Trade Desk partnerships
Evertune, a Generative Engine Optimization (GEO) and AI marketing platform, has announced new integrations with Index Exchange and The Trade Desk to enable programmatic AI retargeting campaigns. This move allows marketers to activate ads on publishers that influence AI search recommendations, connecting AI visibility intelligence with media activation. The update expands Evertune’s Partner Connect offering,…
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Highspot and Seismic to Merge, Uniting Two Major Enablement Platforms
Highspot and Seismic have announced a definitive agreement to merge, bringing together two of the leading platforms in the sales and revenue enablement space. The combined company will operate under the Seismic brand and aims to deliver a comprehensive, AI-powered platform for revenue teams navigating increasingly complex go-to-market (GTM) challenges. The transaction is subject to…
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Havas expands CSA network in Sweden with Ctrl Digital acquisition
Havas has acquired a majority stake in Ctrl Digital, a Swedish consultancy specializing in measurement, analytics, and data activation. This move marks the official launch of Havas Media Network’s global technology, data, and analytics consultancy arm, CSA, in Sweden and the Nordics. The integration aims to strengthen Havas’ data-driven capabilities in the region and expand…