Category: Uncategorised

Meta is giving its AI video feature a dedicated home. The company has confirmed that it’s testing a standalone version of Vibes, a tool that generates and shares short-form videos using AI. Think of it as TikTok or Instagram Reels — but every post is AI-made. Previously tucked inside the Meta AI app, Vibes will…

The 5WPR Beauty, Health & Wellness team spent time on the ground at Cosmoprof North America Miami 2026, where the show’s evolution into a truly global beauty destination was impossible to miss. This year, the show floor reflected a beauty market that’s becoming more international, ingredient-conscious, and experience-driven, with innovation extending beyond product launches into…

Your studio’s reputation lives where you’re not looking. While you’re perfecting sequences and adjusting lighting for Instagram stories, potential clients are typing your business name into Reddit’s search bar, scrolling through r/yoga threads, and asking strangers in Facebook wellness groups whether your classes are worth the investment. A single unanswered complaint in a niche forum…

OpenAI’s latest move targets one of the biggest challenges in enterprise AI: turning models into practical, scalable tools that work across departments, systems, and workflows. Frontier positions AI agents not as one-off tools, but as digital coworkers with identity, context, and guardrails—ready to operate across clouds, platforms, and teams. Backed by early adopters like HP,…

As tech executives cement their status as global power brokers, The Washington Post is scaling back the very journalism that holds them to account. In a sweeping round of layoffs, the Jeff Bezos–owned outlet has gutted its technology, science, and business desks, slashing more than half of the 80-person team and leaving its San Francisco…

AirOps, a content engineering platform focused on AI search visibility and performance analytics, has launched a native integration with Anthropic’s Claude. The move brings AirOps’ data and reporting tools directly into the Claude environment, allowing marketers to access SEO, AI search, and content performance insights without leaving their daily workflow. The integration is designed to…

EDO, a US-based video ad outcomes measurement firm, has launched ChatEDO—a conversational AI agent designed to make TV advertising insights faster and more accessible for agency teams. The new tool allows users to ask questions about TV ad performance, creative impact, and competitive trends in plain language, receiving instant answers and visuals from EDO’s extensive…

Alloy, an Atlanta-based marketing and transformation agency, has acquired Look Listen, an Emmy-nominated creative and digital agency. The deal is part of Alloy’s ongoing effort to build an integrated agency platform for national brands, bringing together strategy, creative, media, and technology under one roof. The acquisition strengthens Alloy’s creative and experience offerings, adding in-house production…

Reddit’s latest earnings call makes one thing clear: the platform sees its future not just as a social network, but as an AI-powered answer engine. With search usage up 30% year over year and AI-generated answers gaining traction, Reddit is doubling down on combining its traditional search with large language models (LLMs) to compete in…

Beauty marketing has reached an inflection point. Consumers scroll past generic campaigns, ignore mass emails, and abandon carts when products don’t match their exact needs. The old playbook—broad demographic targeting and one-size-fits-all messaging—no longer moves the needle. AI personalization has emerged as the answer, but not in the way most marketers assume. The brands seeing…