Category: Uncategorised

A new study from the University of Cambridge reveals a deepening conflict between human creativity and generative AI. More than half of UK novelists now believe AI could eventually replace their work entirely. Many also suspect that their books have already been used to train AI systems without permission or compensation. For marketers, publishers, and…

Most B2B marketers struggle with a familiar bottleneck: turning hours of executive interviews into polished, strategic content. Nick Pryke found a way to cut that time in half—without losing the human insight that makes enterprise content valuable. Nick is the founder of The Glue Between, a content consultancy specializing in long-form B2B content and account-based…

Traditional inbound marketing playbooks are breaking. The traffic-nurture-convert funnel that worked for a decade? It’s been gutted by AI search engines that answer questions without sending users anywhere. Ulf Lonegren, Co-Founder and Partner at Roketto, calls it bluntly: “The whole playbook we used for top-funnel content is basically dead now.” Roketto is a Kelowna, BC-based…

The influencer marketing industry stands at an inflection point. After years of explosive growth, brands now face a sobering reality: not all influencers deliver what they promise, and measuring true impact remains maddeningly difficult. Enter artificial intelligence, which has moved from experimental novelty to operational necessity in just a few short years. In 2026, AI…

Malaysia is preparing to become the latest country to restrict social media access for minors. Communications Minister Fahmi Fadzil announced plans to ban users under 16 from joining platforms like Facebook, Instagram, and X (formerly Twitter), beginning as early as 2026. If you’re targeting Gen Z and younger demographics in Southeast Asia, this is a…

Most B2B marketers are using AI to make themselves dumber. They’re engaging in what Joel Zorrilla calls “cognitive offloading”—asking ChatGPT to write a blog about B2B marketing, copy-pasting the result, and wondering why it tanks. “It’s going to have a lot of mistakes. It’s not going to have data to back it up. It’s going…

Perplexity, the fast-growing AI search startup, has brought its Comet browser to Android. The launch marks a significant step in the company’s expansion strategy, aiming to reimagine how people browse, search, and shop online using AI. After debuting Comet on desktop earlier this year, Perplexity is now delivering many of those same assistant-driven capabilities to…

Staying ahead in email marketing requires more than just a compelling subject line. Email marketing remains one of the most effective tools in the digital marketing landscape, with an average return on investment (ROI) of $36 to $40 for every $1 spent. This effectiveness is further highlighted by the fact that 30% of marketers rank…

New data from Pew Research Center suggests that Elon Musk’s X (formerly Twitter) isn’t fading as fast as many in the industry might think. While it’s no longer among the top social media platforms overall, it continues to dominate its niche: short-form, real-time social apps. This article explores how X’s staying power compares to emerging…

Public apologies have become a defining feature of modern reputation management. When public figures, corporate leaders, or celebrities face controversy, the way they respond can either restore trust or deepen the crisis. A well-crafted public apology requires more than just saying “I’m sorry”—it demands careful consideration of timing, language, and follow-through. The difference between an…