Category: Uncategorised

Reddit has a sharper AI problem than the usual platform question of whether answer engines will reduce traffic. The platform is now debating whether the same community data it licenses to AI companies could weaken the ad targeting story it sells to marketers. At Cannes, Reddit executive Roelof van Zwol said the company is actively…

Ask most comms people to name a journalist covering AI or martech in APAC, and you’ll get two names, maybe three, and then silence. I run into this constantly. Someone on a PR team wants to pitch a story and defaults to whoever they pitched last time, whether or not that person is even on…

There is a very specific kind of craving that does not need a prompt: the “one fry turns into the whole box” moment, the instinct to share, and the tiny ritual of grabbing McDonald’s fries as a reward, a comfort, or a default hangout add-on. That is the human truth McDonald’s Philippines leans into with…

Ryanair roasts its own passengers on TikTok. Wendy’s has spent a decade building a reputation for insulting people on purpose. Duolingo’s owl mascot has faked its own death, twerked on a desk, and appeared in a Severance parody, all in the name of getting people to finish a language lesson. None of this looks like…

A press release quote is the short on-record statement that explains why an announcement matters, not a place to repeat the headline in warmer language. For PR teams, it is often the one part of a release that can carry judgment, stakes, and a human point of view. That makes the quote section unusually important…

Cornerstone OnDemand’s new research across Asia-Pacific and Japan suggests many organizations are moving faster in AI ambition than in workforce enablement. Across eight APJ markets, 52% of employees say they feel equipped to adapt to AI and automation, while leadership teams report much higher confidence. The company outlined the findings in The Hidden Number: The…

Sharing fries is one of those tiny rituals that feels bigger than it is. It is the grab from the carton, the unspoken “you want some?”, and the way a snack becomes a marker for hanging out after school, post-movie decompression, or late-night drives. McDonald’s Philippines is leaning into that human truth with a campaign…

Dollar Shave Club is using generative AI to make its advertising process faster, cheaper, and more tightly controlled by its own marketing team. The grooming brand’s latest campaign work shows a more specific use case for AI in creative production: not replacing brand strategy, but removing the production drag that often forces small teams to…

Ridho Putradi S’Gara has spent five years running an SEO agency. In December 2025, he started building a product that quietly competes with part of his own service line. Ridho is the founder and CEO of Search Agency, a Jakarta-based SEO consultancy he started in 2021 that works with SMB founders, in-house marketing teams, and…

Cvent has unveiled a new brand identity around what it calls the Presence Premium, backing the shift with a multi-year investment plan across technology, AI, and product innovation. The move is less about a logo refresh than a bid to make event marketing feel more measurable and defensible as AI-generated content crowds every digital channel.…