Category: Uncategorised

Archive has raised a new strategic funding round as creator marketing platforms push deeper into AI-driven campaign operations. The round, announced September 2, was led by Anti Fund, the investment firm co-founded by Jake Paul, Logan Paul and Geoffrey Woo, alongside Florida Funders. The amount and valuation were not disclosed. That missing number matters. This…

Fall fandom is basically a ritual at this point: people mark the season with the same comfort cues every year, from rewatching old specials to grabbing the “it’s finally back” drink that makes it feel official. That is why a Peanuts fall tie-in lands, because It’s the Great Pumpkin, Charlie Brown is one of those…

Most marketing budgets are still built as if the main job is choosing how much money each known channel deserves. That works when the channel map is stable. It works less well when a conversational ad platform can reach meaningful scale in months, a car brand can move a long-running TV idea toward YouTube-first episodes,…

PepsiCo has reportedly selected Publicis Groupe as its exclusive lead global media partner, with the agency expected to create an AI and data-driven operating model that connects media strategy, planning, activation, connected identity and technology across the company’s global brand portfolio. The appointment would replace Omnicom’s OMD in key markets while leaving Omnicom in place…

TikTok and consulting firm Kearney project that platform-attributable K-culture spending could reach 13.92 trillion won (US$10.1 billion) by 2030, up from 10.75 trillion won (US$7.8 billion) this year. The details were outlined in the company’s report, K-Culture on TikTok: Driving Global Economic Impact, which frames short-form discovery as a measurable driver of downstream purchase behavior…

K-pop marketing works because fans do not just listen. They learn names, pick favourites, watch choreography loops, and share the same 15 seconds of audio until it becomes a tiny piece of internet language. LG Electronics is trying to plug a washer-dryer into that behaviour. LG Electronics created AI-Dol, a five-member virtual K-pop-style girl group…

The hardest part about selling “mundane” services is that customers only notice you when something goes wrong. Shipping stress. Deadline panic. That moment you realise you need a mailbox or a print run today, not next week. That is the emotional gap The UPS Store is trying to close with Blu, a new brand character…

VOCAL has launched in Sydney with a proposition built around a changing communications problem: brands now need to earn authority with human audiences while also becoming legible to AI systems that surface and summarize information. The new earned-first agency is led by former Weber Shandwick Australia leaders Angela Malkin and Jami Gandha, with Addie Freyne…

Live music is one of the few places where people still commit their time, money, and group chats weeks in advance. It is also where loyalty gets emotional fast, because the memory of a great night out tends to stick longer than most ad impressions. DoorDash is trying to show up inside that feeling, not…

When an e-commerce sale gets its own jingle rewrite, that is a clue it is trying to live longer than a discount banner. For Shopee’s 9.9 Super Shopping Day in Indonesia, the hook is not just “buy now”, it is the feeling that your cart says something about you. That is where Naykilla and Tenxi…