Category: Uncategorised

AI has made it easier than ever to scale email marketing. But while teams are producing more content, they are not necessarily getting better results. In fact, new data suggests the opposite may be happening. A recent Adobe Express survey of 1,007 US consumers shows that the biggest driver of email engagement is not personalization,…

In the age of shrinking newsrooms and algorithmic news feeds, most stories don’t get covered—and it’s not just about writing better press releases. Data shows that over 95% of media pitches are rejected, even before a journalist reads past the subject line.  For today’s B2B marketers and PR pros, cracking the code of newsworthiness isn’t…

Paid advertising costs keep climbing, but your budget doesn’t. If you’re managing marketing for a pet brand right now, you’re facing a familiar squeeze: Facebook CAC hovering around $47, leadership demanding you cut paid spend by 20%, and the nagging question of how to maintain visibility when every dollar counts. The answer isn’t another influencer…

Samsung is doubling down on experiential marketing, this time by embedding its Galaxy ecosystem directly into one of the world’s biggest cultural moments. Its new global partnership with BTS World Tour ARIRANG is not just about sponsorship visibility. It is about turning live entertainment into a product demo at scale. 0:00 /0:30 1× This article…

Crexi has launched Market Analytics, an AI-assisted product designed to generate commercial real estate market reports in minutes instead of hours. The tool blends Crexi’s proprietary transaction and marketplace activity with third-party sources, aiming to reduce manual research and report-building for brokers, owners, and investors. The product sits inside Crexi’s existing platform, where users already…

Sett has raised US$30 million in a Series B round to scale an AI-driven marketing automation platform focused on user acquisition creatives for mobile games. The funding brings total capital raised to US$57 million, as the company pushes deeper into automating the creative production and optimization loop that performance marketing teams in gaming run continuously.…

Muck Rack’s latest research digs into a question many marketers are quietly asking: what actually shapes AI-generated answers? Based on an analysis of over 1 million links cited by AI tools, the report offers one of the clearest looks yet at how generative AI systems source information. For B2B marketers and PR professionals, the implications…

The pet industry continues to evolve at a rapid pace, shaped by shifting consumer expectations, innovation in product development, and the growing influence of digital culture. As brands compete for attention in an increasingly crowded market, differentiation is no longer optional; it’s essential.  At Global Pet Expo one of the industry’s leading gatherings of pet brands, marketers, and innovators,…

Most executives understand they need to be visible. What they misunderstand is how to turn that visibility into commercial value. I’ve watched countless C-suite leaders pour resources into brand awareness campaigns that produce nothing but vanity metrics—impressive follower counts that never convert to pipeline, speaking gigs that generate applause but zero inbound inquiries. The difference…

Zendesk has completed its acquisition of Forethought, aiming to deepen “self-improving” AI agent capabilities inside its customer service platform. The move targets a fast-shifting CX software landscape where vendors are racing to automate more of the end-to-end resolution workflow, across chat, email, and voice, while keeping governance and handoffs to humans intact. Short on time?…