Category: Uncategorised

K-pop fandom doesn’t just “support” an idol. It shows up, queues up, and turns everyday products into part of the ritual, especially when there’s a familiar face tied to the brand world. That’s the energy LADOR leaned into at a Korean culture event in Osaka, where visitors weren’t only browsing, they were actively trying scents…

If you have ever watched a trend turn into a gesture, then into a “you had to be there” moment, you already get why “Pinky Up” is doing the heavy lifting here. Gen Z does not just buy a snack. They buy the feeling of being in on the bit, especially when the vibe is…

Instagram is tightening the rules for accounts built around AI-generated people. The platform is renaming its existing “AI creator” label to “AI-generated profile” and may remove undisclosed AI personas from recommendation surfaces, reducing their ability to reach people who do not already follow them. The change gives virtual creators and the brands that work with…

Rival Technologies says only 11% of Gen Z consumers feel brands understand them “really well,” a gap the company frames as a direct risk to loyalty. The details were outlined in the company’s report download page. The more telling signal is not dislike, but indifference: 64.5% of Gen Z respondents chose disengaged reactions like “Meh”…

There’s a specific kind of Gen Z indulgence that isn’t about flexing, it’s about feeling. A small treat that reads as “I deserve this” without looking like a status purchase. The Hershey Company is leaning into that exact mood with a fully integrated campaign for its new Creme Bars (salted caramel and affogato flavors), built…

Relevance International has appointed Freddie Gilbey as a director in its London office, adding a senior hire focused on client service, business development and counsel for the agency’s UK and European work. Gilbey joins from Mercury Communications, where she was an associate director. Her background spans luxury categories including fashion, watches, jewelry, automotive, hospitality, residential…

Influencer marketing ethics is not just a disclosure problem. It is the set of choices a brand and creator make about what they are willing to say, how clearly they explain the commercial relationship, and how much audience trust they are prepared to spend for a campaign result. A post can carry #ad and still…

JENNIE’s brand of modern pop stardom has always come with a tight visual language: clean silhouettes, sharp styling choices, and a kind of calm control that fans instantly recognise. That’s why the ballet reference in her latest adidas Originals work feels less like a theme and more like a mood people already associate with her.…

Stellantis has appointed Stephanie Hartgrove as chief communications officer, placing a communications veteran with more than two decades of experience directly under CEO Antonio Filosa. The appointment takes effect September 1, with Hartgrove also joining the Stellantis Leadership Team. The move comes while the automaker is reshaping how it manages its brands, capital and regional…

The Motion Agency has acquired Vehr Communications, giving the Chicago-based independent agency a larger Cincinnati operation and a broader workforce. The transaction takes effect October 1, with financial terms undisclosed. Vehr founder and CEO Nick Vehr will join Motion as executive vice president, concentrating on business development and growth. For Motion, the deal adds an…