Category: Uncategorised

Public relations teams stand at the forefront of protecting and promoting responsible practices in marketing technology. As consumer data becomes increasingly central to marketing operations, PR professionals must balance innovation with ethical considerations, transparency with privacy, and growth with social responsibility. Recent studies show that 71% of consumers trust brands less than they did a…

When a couture house collaborates with a streetwear staple, you expect something bold. But Valentino just raised the bar, launching its new Vans sneaker collection with a fully AI-generated campaign that blurs the line between fashion and futuristic storytelling. This article explores how Valentino is using AI to reimagine product campaigns, what it says about…

They have been called ugly, creepy, and irresistibly cute. Either way, you have probably seen Labubu, the plush, pointy eared elf from Chinese toy maker Pop Mart that has become a viral collectible worldwide. The toy’s cultural pull is staggering. Celebrities from Rihanna to Blackpink’s Lisa have flaunted them, while global fans queue for hours…

Global fashion giant UNIQLO is leveling up its art-meets-retail playbook. The company just named pop-art provocateur KAWS as its first-ever artist in residence, moving beyond one-off product drops to a deeper, multi-channel creative partnership. This article explores how the move repositions UNIQLO’s cultural strategy and what it signals to marketers navigating branded collabs, experiential retail,…

Public relations plays a vital role in showcasing technological advancements and unique features in the gaming industry. As virtual reality, augmented reality, and blockchain reshape gaming experiences, PR professionals must adapt their strategies to effectively communicate these innovations to players and media outlets. The gaming sector’s rapid growth – with the global market reaching $347.7…

Standard Chartered is going big on emotional storytelling. With its new global brand platform, “Now is your time,” the bank aims to reframe how it shows up in the lives of clients, not at the finish line, but right at the moment they decide to leap. The campaign, developed by Leo Burnett Singapore, moves away…

Southeast Asia’s e-commerce boom has been a wild ride. Hypergrowth, pandemic surges, and now a return to something more grounded. But while the growth has cooled, the opportunity is still massive. This article explores Cube’s recent report on how the region’s online shopping ecosystem has evolved, why the current phase marks a strategic turning point,…

Samsung Singapore’s latest campaign trades flashy product videos for something more down-to-earth: a comic book. The brand has launched a hyper-local comic series called Uncle & Aunty get smart(phone), spotlighting the AI-powered features of its Galaxy A Series smartphones. But this isn’t just a quirky content stunt. With AI still misunderstood (and often feared) by…

Roblox is back in regulatory hot water, this time in Indonesia. The platform, widely used by young players, is now reviewing its content and age ratings to comply with Indonesia’s game classification system following pressure from government officials. This article explores Roblox’s latest move to avoid a nationwide block, the broader implications for platform governance…

False information about cybersecurity threats spreads rapidly across social media and digital channels, creating confusion and potentially damaging organizational reputations. According to the World Economic Forum’s Global Cybersecurity Outlook 2025, misinformation campaigns targeting companies increased by 300% between 2022 and 2024. The rising prevalence of AI-generated content and deepfakes makes detecting and responding to cybersecurity…