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Promoting family activities at ski resorts requires a strategic public relations approach that puts safety, accessibility, and fun at the forefront of all communications. PR professionals and resort marketers face unique challenges in attracting families to winter sports destinations while addressing common parental concerns about skill levels, safety measures, and entertainment options for all ages.…

Independent adtech company PubMatic is taking Google to court, accusing the tech giant of monopolistic behavior that it claims has stifled fair competition in the digital advertising market. The lawsuit, filed in the US District Court for the Eastern District of Virginia, aims to hold Google accountable for anticompetitive practices that PubMatic says have harmed…

Viral trends may drive clicks, but they’re also driving marketers to the brink. In a new study from Adobe Express, 270 marketers shared what it really feels like to chase engagement in a world where content must be timely, witty, and brand-safe. Often, all at once. From FOMO-driven posts to burnout and AI-generated shortcuts, the…

Tinder is leaning deeper into cultural marketing with its latest Japan activation: a symbolic “breakup shrine” that helps users cut ties, romantic or otherwise, and open themselves to new connections. Inspired by traditional Japanese rituals like enkiri (cutting ties) and otakiage (ceremonial burning), the initiative puts emotional closure at the center of its Gen Z-focused…

Burger King UK has rolled out a new Wagyu burger and is making sure everyone knows just how gourmet it is, with a little help from celebrity chef Gordon Ramsay. But here’s the kicker: he didn’t make it. In a cheeky new campaign called “Not made by Gordon”, created by BBH London, the fast food…

Public relations plays a vital role in the success of new ski resort features and amenities. When ski resorts invest millions in expanding trails, upgrading equipment, or adding luxury facilities, strategic PR campaigns determine whether these improvements attract visitors or go unnoticed. According to SAM Magazine’s 2023-24 marketing report, resorts that execute coordinated PR launches…

Los Angeles-based OranAI has secured a multi-million-dollar angel funding round to accelerate the expansion of PhotoG, its AI-powered marketing agent. The raise comes at a time when the martech space is crowded with AI-first startups racing to secure enterprise budgets. By putting capital behind its “AI marketing agent” model, OranAI is signaling that it wants…

Outrage spreads faster than joy. In marketing, that means campaigns with celebrity faces can ignite cultural firestorms before a brand has a chance to react. Sometimes the outrage is deliberate. Other times it’s collateral damage. Either way, high-arousal emotion wins on social media, and platform algorithms are happy to fan the flames. This article explores…

Influencer marketing is getting its Moneyball moment, and CreatorDB wants to lead it. The Taipei- and Los Angeles-based startup just closed a US$4.67 million Series A to scale its AI and data stack, launch self-serve software, and expand operations in the US. This article explores the funding, why the company thinks the creator “middle class”…

The Magnum Ice Cream Company (TMICC) is preparing to go solo. Following its demerger from Unilever, TMICC is expected to list publicly in Amsterdam, London, and New York by mid-November. The move will create the world’s only pure-play listed ice cream company, a rare carve-out in a food industry dominated by conglomerates. For brands and…