Category: Uncategorised

Bose is rewriting how it wants to be heard. With the debut of its first-ever brand anthem, the audio company is moving past product specs and into emotional territory. Its new campaign, Music deserves Bose, aims to elevate Bose from a premium audio brand to a cultural essential by showing that sound doesn’t just enhance…

Generative AI isn’t just helping marketers write copies or tweak ad headlines. It’s now influencing what people buy and why they switch brands. A new study from Adobe Express reveals how AI-generated product recommendations are directly impacting lead generation, revenue contribution, and consumer behavior. The survey results, which include insights from 503 business leaders and…

Bringing beloved toys from the past back to store shelves takes more than just dusting off old molds and reprinting packaging. Successful retro toy relaunches require carefully crafted PR and marketing strategies that connect with both nostalgic adults and a new generation of young players. Major toy companies like Hasbro and Mattel have seen remarkable…

Public relations plays a vital role in successfully launching health technology applications in today’s competitive digital health market. A strategic PR approach helps build credibility, establish trust, and drive user adoption through targeted messaging and engagement with key stakeholders. For health tech startups and established companies alike, PR serves as the foundation for creating awareness,…

This summer, Love Island USA wasn’t just a guilty pleasure. It was a full-blown cultural moment. While most reality shows fade into the background noise of streaming, season 7 of the American spin on the UK hit grabbed headlines, spiked group chats, and dominated social media from June 3 to July 13. But what really…

Roblox wants players to do more than just play games—it wants them to clip, remix, and share them. The platform’s new tool, Moments, lets users capture 30-second in-game videos, edit them with music, and share the highlights across the Roblox ecosystem. This article explores how Moments fits into Roblox’s growing push into short-form content, what…

The health technology conference landscape has shifted dramatically, with AI-driven medicine and digital health taking center stage in 2025. Marketing professionals face new challenges as attendance patterns evolve – teams are smaller, executives make brief appearances, and virtual components remain essential. Data from recent industry surveys shows that 73% of healthcare professionals now prefer targeted,…

Another major studio has stepped into the legal ring against generative AI. Warner Bros. Discovery (WBD) has filed a federal lawsuit in Los Angeles against Midjourney, accusing the AI image platform of rampant copyright infringement involving its IP portfolio, including Superman, Batman, Wonder Woman, and characters from Looney Tunes, Scooby-Doo, and Rick and Morty. The…

The Song of the Summer is supposed to be obvious. Each year, one track dominates playlists, TikToks, and radio airplay until it’s seared into collective memory. But in 2025, marketers and music fans are facing a curveball: the online conversation around summer hits is shrinking fast, while fans are digging up older songs to define…

IFA Berlin has just wrapped and 1,900 exhibitors from 49 countries flooded Messe Berlin with AI-driven gadgets, smart home solutions, and sustainable tech. Yet, in this sea of sameness, where booths blurred with similar buzzwords and sleek designs, influencers (influencer marketing) and content creators emerged as the true differentiators. Through the IFA Creator Hub, they…